Sendible vs Swat.io (2026): which should you pick?
As of Nov 12, 2026, Sendible and Swat.io share a 2.2 GPA, neither has a free plan, and Sendible starts cheaper, at $29.75 a month against about $43.57 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Sendible
Social media management for agencies, with unlimited users
Swat.io
Team social media tool with a shared editorial calendar and inbox
Which one is for you
Pick Sendible if
- Fits if teammates and clients need to log in without per-seat fees
- Works for franchises posting local updates to Google Business Profile
Look elsewhere if
- Skip it if Pinterest matters to you, as it's not on Sendible's network list
- Not for you if you manage social from your phone, since no mobile app is listed
- Tight if one workspace isn't enough: each holds 6 profiles, and an extra is $35 a month on Core
- Pricey if clients must approve posts: approvals need Plus at $84.15 a month, branded reports Premium at $169.15
- Watch out: there's no free plan, only a 14-day trial, and white label is a paid add-on even on Elite
Pick Swat.io if
- Fits if you are a marketing team that wants approvals and a shared inbox
- Works for agencies running several brands in separate workspaces
Look elsewhere if
- Tight if you pick Small: 1 workspace, 3 channels and 2 users
- Pricey if you add the Inbox or Insights, at €39 and €79 a month extra
- Watch out: prices are in euros and exclude VAT; no US dollar prices were found
- Watch out: the page shows the monthly license as the base, with 10% and 15% off for 6 and 12 months
How we grade them
| 2.2GPASendibleFair | 2.2GPASwat.ioFair | |
|---|---|---|
| Value for money | CCore is $29.75 a month billed yearly for 6 profiles with unlimited users, so two or three people pay the same $29.75. That's right at this category's $29 middle. | CSmall is €39 a month, billed monthly, for 3 channels and 2 users. The Inbox add-on is another €39 and Insights €79 on top. |
| Free plan and trial | CNo free plan, only a 14-day trial with no card needed. | C21-day free trial with all features, no payment information. No free plan. |
| Features | CA calendar, an inbox that takes Instagram DMs and Facebook ad comments, reports, evergreen recycling, and approvals from Plus. The gap its listing names: Pinterest isn't among its supported networks. | CCalendar, publishing, approvals, workspaces and AI. Inbox and Insights are separate add-ons, and Insights isn't available on Small. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll set up workspaces and connect each profile first. So it gets the ordinary grade. | CNo store rating on record. Workspaces and approval flows to set up. |
| Platforms and integrations | BWeb and a Chrome extension, with Canva, Google Drive, Dropbox, Google Analytics and WordPress. No phone app is listed on its pricing page, and no desktop app. | BWeb, with Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, WhatsApp and Canva. No phone apps on record. |
| Best for | agencies with lots of users and clients | approval workflows and a shared inbox in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sendible and Swat.io. How we grade
Price against what you get
Sendible starts at $29.75 a month and scores 2.3 out of 4 on features, ease of use and platforms. Swat.io starts at about $43.57 a month and scores 2.3.
They score the same, and Sendible starts $13.82 a month lower. Of the other social media schedulers on the chart, 9 score higher than Sendible for less, and 9 score higher than Swat.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swat.io also covers dashboards.
At a glance
| Sendible | Swat.io | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29.75 per month for up to 6 profiles, billed yearly ($35 billed monthly) | €39 per month for the Small plan, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required | 21-day free trial with all features, no payment information required |
| Web | ||
| Browser extension | ||
| Made by | Sendible | Swat.io |
| Price read from | sendible.com | swat.io |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Sendible
- There is no free plan, only a 14-day trial.
- Each workspace holds 6 profiles; an extra workspace costs $35 a month on Core and less on higher tiers.
- Approval workflows need Plus, branded reports need Premium, and white label is a paid add-on from Elite.
- The supported-network list does not include Pinterest, and no mobile app is listed on the pricing page.
Swat.io
- Prices are in euros and exclude VAT; no US dollar prices were found.
- The Inbox add-on is sold on top of each plan (for example €39 a month on Small), and Insights adds €79 a month.
- Insights is not available on the Small plan.
- Six-month and twelve-month terms are shown with discounts of 10% and 15%; the monthly license is shown as the base price.
Key features
Sendible
- Workspaces
- Each client, brand or location gets its own workspace with 6 social profiles, a queue, messages and reports. More workspaces can be added to any plan.
- Calendar and publishing
- A drag-and-drop calendar posts to Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, Threads, Bluesky and WordPress, and exports to PDF.
- Priority inbox
- Comments, mentions and messages from connected profiles land in one inbox, including Instagram DMs and replies to Facebook ad comments.
- Approvals and client access
- From Plus, posts can be routed to teammates or clients for approval, and clients see only their own dashboards. Client Connect links accounts without sharing passwords.
- Reports
- Pre-built reports per network, a combined engagement report and a Google Analytics report, sent on a schedule. Premium adds reports branded with your own logo.
- Evergreen recycling and dynamic fields
- Top posts can be recycled automatically, and Elite adds email-style placeholders that personalise one post across many locations.
Swat.io
- Editorial calendar and publishing
- Create, schedule and publish posts with no posting limit, with drafts, an activity log, previews and an asset library.
- Approval workflows
- Posts carry a suggested or approved status. Medium adds assigned posts, approval processes and internal notes, and Agency adds external approval.
- Shared inbox add-on
- An Inbox add-on gathers interactions in one place for community management. Higher tiers add reply suggestions and sentiment analysis.
- Insights add-on
- An Insights add-on builds custom dashboards and automated reports. It is offered from the Medium plan upward.
- Workspaces
- Workspaces keep brands, locations or agency clients apart, each with its own channels and user roles.
- AI and integrations
- AI features are listed in every plan, and the site lists an MCP server, an API and a Canva integration on Medium and above.
Plans
Sendible
Core$29.75
per month for up to 6 profiles, billed yearly ($35 billed monthly)
1 workspace, unlimited users, scheduling and AI credits, bulk scheduling, a shared inbox and standard reports.
Plus$84.15
per month for up to 18 profiles, billed yearly ($99 billed monthly)
3 workspaces, plus task assignment and content approval workflows.
Premium$169.15
per month for up to 42 profiles, billed yearly ($199 billed monthly)
7 workspaces, content libraries, campaigns, custom branded reports, dedicated onboarding and an account manager.
Elite$254.15
per month for up to 90 profiles, billed yearly ($299 billed monthly)
15 workspaces, bulk posting with dynamic fields and fine-grained user permissions. White label is a paid add-on.
Enterprise$637.50
per month for up to 300 profiles, billed yearly ($750 billed monthly)
50 workspaces, every feature and single sign-on. Sold after a demo; custom plans are also offered.
Swat.io
Small€39
per month, billed monthly
1 workspace, 3 channels and 2 users, with calendar, publishing, AI features and analytics.
Medium€89
per month, billed monthly
2 workspaces, 5 channels and 5 users, adding approvals, assigned posts, campaigns and an editor.
Large€199
per month, billed monthly
3 workspaces, 8 channels and 8 users, with extended permissions and unlimited data storage.
Agency€599
per month and up
Custom setup with flexible workspaces, users and channels, an account manager and Inbox included.
Ways to pay less
Sendible
- Annual discount
15% off with yearly billing
Yearly billing brings Core to $29.75 a month from $35, Plus to $84.15 from $99 and Premium to $169.15 from $199.
Swat.io
- Annual discount
10% off for 6 months, 15% off for 12 months
The pricing page offers a 10% saving on a 6-month license and 15% on a 12-month license compared with monthly billing.
- Other savings
30% off by skipping the trial
Customers who skip the free trial and take a monthly license get 30%, with a note that discounts cannot be combined.
Common questions
Which is cheaper, Sendible or Swat.io?
As of Nov 12, 2026, Sendible is cheaper to start with: $29.75 a month, against about $43.57 a month for Swat.io. Sendible starts at $29.75 per month for up to 6 profiles, billed yearly ($35 billed monthly), and Swat.io starts at €39 per month for the Small plan, billed monthly.
Which has a free plan, Sendible or Swat.io?
As of Nov 12, 2026, neither Sendible nor Swat.io has a free plan. Both have a free trial.
Which platforms do Sendible and Swat.io run on?
As of Nov 12, 2026, only Sendible lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.