Planable vs Swat.io (2026): which should you pick?
As of Nov 12, 2026, Planable and Swat.io share a 2.2 GPA, neither has a free plan, and Planable starts cheaper, at $33 a month against about $43.57 a month.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Planable
Social media planning and approvals for agencies and brand teams
Swat.io
Team social media tool with a shared editorial calendar and inbox
Which one is for you
Pick Planable if
- Fits if clients or legal have to approve every post
- Works for agencies that want reviewers to log in without seat fees
Look elsewhere if
- Tight if you have more than 4 profiles or 60 posts a month, which pushes you from Basic to Pro
- Not for you if you want analytics or an inbox included: they're $14 and $9 a workspace a month extra, billed monthly
- Skip it if you want an archive, since published posts are deleted after 13 months
- Watch out: the free start is 50 posts in total, X needs a paid plan, and Basic sends one X post a day
- Pricey if you need SSO or multi-level approvals, which are on Enterprise with no published price
Pick Swat.io if
- Fits if you are a marketing team that wants approvals and a shared inbox
- Works for agencies running several brands in separate workspaces
Look elsewhere if
- Tight if you pick Small: 1 workspace, 3 channels and 2 users
- Pricey if you add the Inbox or Insights, at €39 and €79 a month extra
- Watch out: prices are in euros and exclude VAT; no US dollar prices were found
- Watch out: the page shows the monthly license as the base, with 10% and 15% off for 6 and 12 months
How we grade them
| 2.2GPAPlanableFair | 2.2GPASwat.ioFair | |
|---|---|---|
| Value for money | CBasic stops at 4 social pages, so five profiles means Pro: $49 a month per workspace billed yearly, with unlimited users. That's between this category's $29 middle and $58 dearer quarter, and analytics add $12 a month on top. | CSmall is €39 a month, billed monthly, for 3 channels and 2 users. The Inbox add-on is another €39 and Insights €79 on top. |
| Free plan and trial | CYour first 50 posts are free, with no time limit and no card. It's 50 in total, not each month, and X publishing waits for a paid plan. | C21-day free trial with all features, no payment information. No free plan. |
| Features | CApprovals are the focus: comments, suggested edits, optional or required sign-off, and publishing to nine networks. The gaps its listing names: analytics and the inbox aren't included on Basic or Pro, and published posts are deleted after 13 months. | CCalendar, publishing, approvals, workspaces and AI. Inbox and Insights are separate add-ons, and Insights isn't available on Small. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll set up workspaces, pages and approval steps first. So it gets the ordinary grade. | CNo store rating on record. Workspaces and approval flows to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Zapier, Slack, a public API on Pro and an MCP connector. No desktop app, which an A needs. | BWeb, with Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, WhatsApp and Canva. No phone apps on record. |
| Best for | getting posts approved by clients | approval workflows and a shared inbox in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Planable and Swat.io. How we grade
Price against what you get
Planable starts at $33 a month and scores 2.3 out of 4 on features, ease of use and platforms. Swat.io starts at about $43.57 a month and scores 2.3.
They score the same, and Planable starts $10.57 a month lower. Of the other social media schedulers on the chart, 9 score higher than Planable for less, and 9 score higher than Swat.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swat.io also covers shared inbox, reports and dashboards.
At a glance
| Planable | Swat.io | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $33 per workspace / month, billed yearly ($39 billed monthly) | €39 per month for the Small plan, billed monthly |
| Free plan | None | None |
| Free trial | First 50 posts free, with no time limit and no credit card | 21-day free trial with all features, no payment information required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Planable | Swat.io |
| Price read from | planable.io | swat.io |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Planable
- The free start is 50 posts in total, not a monthly allowance, and X publishing is not available until a paid plan.
- Basic caps each workspace at 4 social pages and 60 posts a month, and publishes one X post every 24 hours.
- Analytics and the social inbox are not included on Basic or Pro; they cost $14 and $9 a workspace a month extra, billed monthly.
- Published posts are kept for 13 months on Basic and Pro, then deleted.
Swat.io
- Prices are in euros and exclude VAT; no US dollar prices were found.
- The Inbox add-on is sold on top of each plan (for example €39 a month on Small), and Insights adds €79 a month.
- Insights is not available on the Small plan.
- Six-month and twelve-month terms are shown with discounts of 10% and 15%; the monthly license is shown as the base price.
Key features
Planable
- Feed, calendar and grid views
- Posts can be planned in a feed that previews each network, a calendar or an Instagram-style grid (Pro). Campaigns and labels group related content.
- Comments and approvals
- Reviewers annotate text, suggest edits and approve posts. Approvals can be optional on Basic, required on Pro and multi-step on Enterprise.
- Publishing to nine networks
- Scheduling covers Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads, with first comments and recurring posts.
- Universal content
- Newsletters, blog posts, ads and other non-social content can be planned and approved in the same calendar.
- AI writing and MCP connector
- AI rewrites and generates posts on every plan, and an MCP connector lets an AI assistant create and manage content across workspaces.
- Paid add-ons
- Analytics ($12 a workspace a month yearly), a comments and DMs inbox ($7.50) and social listening ($82.50), each with a 30-day trial.
Swat.io
- Editorial calendar and publishing
- Create, schedule and publish posts with no posting limit, with drafts, an activity log, previews and an asset library.
- Approval workflows
- Posts carry a suggested or approved status. Medium adds assigned posts, approval processes and internal notes, and Agency adds external approval.
- Shared inbox add-on
- An Inbox add-on gathers interactions in one place for community management. Higher tiers add reply suggestions and sentiment analysis.
- Insights add-on
- An Insights add-on builds custom dashboards and automated reports. It is offered from the Medium plan upward.
- Workspaces
- Workspaces keep brands, locations or agency clients apart, each with its own channels and user roles.
- AI and integrations
- AI features are listed in every plan, and the site lists an MCP server, an API and a Canva integration on Medium and above.
Plans
Planable
Basic$33
per workspace / month, billed yearly ($39 billed monthly)
Unlimited users, 4 social pages and 60 posts a month per workspace, optional approvals, feed and calendar views.
Pro$49
per workspace / month, billed yearly ($59 billed monthly)
10 social pages and 150 posts a month per workspace, required approvals, grid view, team-only drafts and notes, and the public API.
EnterpriseCustom
Unlimited posts, 50 pages per workspace, multi-level approvals, SSO, analytics and inbox add-ons included, and an account manager.
Swat.io
Small€39
per month, billed monthly
1 workspace, 3 channels and 2 users, with calendar, publishing, AI features and analytics.
Medium€89
per month, billed monthly
2 workspaces, 5 channels and 5 users, adding approvals, assigned posts, campaigns and an editor.
Large€199
per month, billed monthly
3 workspaces, 8 channels and 8 users, with extended permissions and unlimited data storage.
Agency€599
per month and up
Custom setup with flexible workspaces, users and channels, an account manager and Inbox included.
Ways to pay less
Planable
- Annual discount
Two months free with yearly billing
Yearly billing brings Basic to $33 a workspace a month from $39, and Pro to $49 from $59.
Swat.io
- Annual discount
10% off for 6 months, 15% off for 12 months
The pricing page offers a 10% saving on a 6-month license and 15% on a 12-month license compared with monthly billing.
- Other savings
30% off by skipping the trial
Customers who skip the free trial and take a monthly license get 30%, with a note that discounts cannot be combined.
Common questions
Which is cheaper, Planable or Swat.io?
As of Nov 12, 2026, Planable is cheaper to start with: $33 a month, against about $43.57 a month for Swat.io. Planable starts at $33 per workspace / month, billed yearly ($39 billed monthly), and Swat.io starts at €39 per month for the Small plan, billed monthly.
Which has a free plan, Planable or Swat.io?
As of Nov 12, 2026, neither Planable nor Swat.io has a free plan. Both have a free trial.
Which platforms do Planable and Swat.io run on?
As of Nov 12, 2026, only Planable lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.