Airefs vs Promptwatch (2026): which should you pick?
As of Oct 23, 2026, Airefs and Promptwatch share a 2.4 GPA, neither has a free plan, and Airefs starts cheaper, at $24 a month against $95 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Airefs grades higher on value for money. Promptwatch grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Airefs
Tracks your brand in ChatGPT answers and finds ways to get cited
Promptwatch
AI visibility tracking with agents that write content to get cited
Which one is for you
Pick Airefs if
- Fits if ChatGPT is the AI engine your buyers actually use
- Works for small teams who want articles and outreach drafts in the same tool as tracking
Look elsewhere if
- Skip it if you need Gemini, Claude or Perplexity tracked, as it covers ChatGPT only
- Tight if you're on Lite, with checks every other day, 1 country and 7 days of history
- Pricey if you want AI Overviews, a $10 to $30 monthly add-on, or extra articles at $7 each
- Watch out: there's no free plan, only a 7-day trial, and the listing doesn't say if it needs a card
- Not for you if you need an API: none is listed, only a read-only MCP server from Pro
Pick Promptwatch if
- Fits if you want every supported AI model tracked on the cheapest plan, with MCP and the API
- Works for content teams that want articles written from what AI cites, from Professional at $245
Look elsewhere if
- Tight if you're on Essential, with one project, 50 prompts and 6,000 responses a month
- Pricey if you want the content writer, knowledge base or agent analytics, which start at $245 a month
- Skip it if you need SSO, as it's listed only for Enterprise
- Watch out: Business at $579 has no free trial and starts through a demo
- Tight if you need state or city tracking, shopping insights or Ads Radar, which start on Business
How we grade them
| 2.4GPAAirefsFair | 2.4GPAPromptwatchFair | |
|---|---|---|
| Value for money | BLite is $24 a month billed yearly, or $29 monthly, for 25 prompts, 1 article a month and crawler analytics. That's inside the cheaper quarter of this category, which starts at $29, though AI Overviews adds $10 to $30 a month. | CEssential is $95 a month for 50 prompts and 6,000 responses, billed monthly, or $950 a year. That's this category's usual range, just under the dearer quarter at $99. Content writing and agent analytics need Professional at $245. |
| Free plan and trial | CA free 7-day trial, and no free plan. The listing doesn't say whether a card is needed. | CNo free plan, but a 7-day free trial on Essential and Professional. Business has no trial and starts with a demo. |
| Features | CShare of voice against up to 20 rivals, cited URLs, crawler and AI traffic, articles, discussions and outreach drafts. The gap is a big one: it tracks only ChatGPT, with Google AI Overviews as an add-on, so no Gemini, Claude or Perplexity. | BAll supported models on every plan, with visibility, citations and sentiment by model, content gap analysis, crawler logs, country tracking, an agent chat, and Ads Radar on Business. Nothing in the listing shows a gap in the core job; the writing tools just sit higher up. |
| Ease of use | CNo rating on record. Setup is a domain, prompts and competitors, but there's a lot of growth work on top of the tracking to get through. | CNo rating on record. You set up a project, prompts and countries, and connect Cloudflare or Vercel for the crawler logs. |
| Platforms and integrations | BWeb only, with no desktop or phone app. From Pro, a read-only MCP server lets Claude, ChatGPT or Cursor query your data. No API is listed. | BWeb only, with no desktop or phone app. MCP and the API on every plan, plus WordPress, Webflow, Framer, Search Console, Bing Webmaster Tools, Slack, Cloudflare and Vercel. |
| Best for | acting on your ChatGPT visibility, not just measuring it | every AI model tracked on every plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Airefs and Promptwatch. How we grade
Price against what you get
Airefs starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Promptwatch starts at $95 a month and scores 2.7.
Promptwatch scores higher, and starts $71 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 3 score higher than Airefs for less, and 1 scores higher than Promptwatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Airefs also covers long-form writing and link outreach.
- Promptwatch also covers AI agents and content optimization.
At a glance
| Airefs | Promptwatch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $24 per month for 25 prompts, billed yearly ($29 billed monthly) | $95 per month for 50 prompts, billed monthly |
| Free plan | None | None |
| Free trial | Free 7-day trial | 7-day free trial on the Essential and Professional plans |
| Web | ||
| Made by | Airefs | Promptwatch B.V. |
| Price read from | getairefs.com | promptwatch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Airefs
- It tracks only ChatGPT and Google AI Overviews, and AI Overviews costs $10 to $30 a month extra depending on plan.
- Lite checks answers every other day in a single country and keeps just 7 days of analytics history.
- Extra articles cost $7 each; the done-for-you service starts at $349 a month and placed brand mentions at $299.
- There is no free plan, only the 7-day trial.
Promptwatch
- Content writing and refresh, the knowledge base and agent analytics start at Professional ($245 a month).
- Business has no free trial and is started through a demo; SSO is listed only for Enterprise.
- Essential covers a single project with 50 prompts.
Key features
Airefs
- Prompt tracking
- Checks your prompts in ChatGPT, and Google AI Overviews as an add-on, with share of voice against up to 20 competitors and the URLs behind each answer.
- AI crawler and traffic analytics
- Shows which AI crawlers read each page and how many visitors arrive from AI answers, with history from 7 days to unlimited by plan.
- Articles
- Writes articles aimed at AI answers and Google from content gaps where competitors are cited; 1 to 6 a month by plan, extra ones $7 each.
- Discussions
- Finds Reddit, Quora and LinkedIn threads that AI cites or that match your keywords, drafts comments, and sends Reddit keyword alerts.
- Backlinks and mentions
- Lists third-party articles AI cites in your category, finds contact details and drafts the outreach email.
- MCP server
- From Pro up, a read-only MCP server lets Claude, ChatGPT or Cursor query share of voice, sources and opportunities.
Promptwatch
- All-model monitoring
- Every tracked prompt runs across all supported models at once, comparing visibility, citations and sentiment by model on one dashboard.
- Content gap analysis and AEO articles
- Uses the sources AI cites to find missing content, then writes and refreshes articles meant to be cited more often (Professional and up).
- Crawler logs and agent analytics
- Logs AI crawler visits through Cloudflare, Vercel and other connections, with conversion tracking for AI-referred traffic.
- Local and shopping tracking
- Country-level tracking on every plan; Business adds state and city tracking, shopping insights and Ads Radar for ads in AI answers.
- Agent Chat and technical fixes
- An agent answers questions about the data and suggests technical and competitor-driven optimizations.
- MCP, API and CMS connections
- MCP and API access on every plan, Data Studio, and connections to WordPress, Webflow, Framer, Search Console, Bing Webmaster Tools and Slack.
Plans
Airefs
Lite$24
per month for 25 prompts, billed yearly ($29 billed monthly)
1 domain, 1 seat, ChatGPT checked every other day in 1 country, 7 days of analytics history and 1 article a month.
Pro$49
per month for 60 prompts, billed yearly ($59 billed monthly)
3 domains, 2 seats, daily checks in any country, 90 days of history, 3 articles a month and an MCP server.
Expert$83
per month for 150 prompts, billed yearly ($99 billed monthly)
Unlimited domains, 20 seats, unlimited history, 6 articles a month and a dedicated AEO strategist.
Agency$49
per month and up, billed yearly ($59 and up billed monthly)
Priced by client brands, prompts and articles per client; for example 6 brands at 25 prompts each comes to $83 a month yearly.
Promptwatch
Essential$95
per month for 50 prompts, billed monthly
1 project, 6,000 responses a month on all models, daily tracking, agent chat, country-level tracking, MCP and API access.
Professional$245
per month for 150 prompts, billed monthly
2 projects and 18,000 responses, plus content writing and refresh, a knowledge base and agent analytics.
Business$579
per month for 350 prompts, billed monthly
5 projects and 42,000 responses, state and city tracking, shopping insights, Ads Radar and audit logs. Started through a demo.
Kick-off$199
per month, billed monthly
The entry plan on the agency track, with a 7-day free trial; agency Growth is $399 and Scale $799 a month.
EnterpriseCustom
Multiple projects, custom prompt and crawler volume, managed content workflows, SSO, a success manager and priority support.
Ways to pay less
Airefs
- Annual discount
Save 20% with yearly billing
Airefs lists 20% off for yearly billing: Lite is $288 a year ($24 a month) instead of $29 a month billed monthly.
Promptwatch
- Annual discount
Two months free with annual billing
Promptwatch's annual prices are ten times the monthly ones: Essential is $950 a year instead of $95 a month.
Common questions
Which is cheaper, Airefs or Promptwatch?
As of Oct 23, 2026, Airefs is cheaper to start with: $24 a month, against $95 a month for Promptwatch. Airefs starts at $24 per month for 25 prompts, billed yearly ($29 billed monthly), and Promptwatch starts at $95 per month for 50 prompts, billed monthly.
Which has a free plan, Airefs or Promptwatch?
As of Oct 23, 2026, neither Airefs nor Promptwatch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.