App Radar vs App Store Connect (2026): which should you pick?
As of Oct 23, 2026, App Radar and App Store Connect share a 2.0 GPA, neither has a free plan, and App Store Connect starts cheaper, at $8.25 a month when paid by the year against about $64.99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
App Radar grades higher on the free plan and features. App Store Connect grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
App Radar
ASO platform with keyword tracking and a store listing editor
App Store Connect
Apple's tools to publish, test and measure apps on the App Store
Which one is for you
Pick App Radar if
- Fits if you edit store listings in many languages and want to push them to both stores from one place
- Works for small teams with 1 or 2 apps and a few hundred keywords
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial turns into a plan unless you cancel
- Tight if you're on Essentials, which stops at 2 apps, 1 seat and 50 review replies a month
- Pricey if you want AI review replies or summaries, which start at Growth, €141 a month billed annually
- Watch out: the API is an add-on from €199 a month, and extra review replies cost from €39 for 150
- Watch out: prices are listed in euros, and refunds only cover 48 hours after a charge
Pick App Store Connect if
- Fits if you publish on the App Store and want to test which icon or screenshots convert
- Works for matching custom product pages to ad campaigns and keywords
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as none is built in
- Watch out: Apple takes 30% of digital sales, 15% for small businesses, with other terms in some countries
- Not for you if you ship on Google Play too, as Android listings live in Google Play Console
- Tight if you count on test data, as tests reach only iOS and iPadOS 15+ and usage counts only users who share diagnostics
- Not for you if you want it free, as the $99 yearly membership comes first
How we grade them
| 2.0GPAApp RadarFair | 2.0GPAApp Store ConnectFair | |
|---|---|---|
| Value for money | DEssentials is €58 a month billed annually (€69 monthly), more than the $49 where this category's dearest tenth starts. That buys 2 apps, 500 keywords and 1 seat; AI review replies need Growth at €141. | B$99 a membership year for the Apple Developer Program, about $8.25 a month, inside this category's cheaper quarter ($10). Apple also takes 30% of digital sales, or 15% in the Small Business Program and for qualifying subscriptions. |
| Free plan and trial | DNo free plan. The 7-day trial needs a credit card and the plan starts unless you cancel before the end, and refunds are limited to 48 hours after a charge. | FNothing free: access needs the $99 membership. Only eligible nonprofits, schools and government bodies can ask for the fee to be waived. |
| Features | BKeyword research on a database it puts at 100 million keywords in 90+ countries, rank tracking, a listing editor that publishes to both stores, competitors' metadata and download estimates, review replies and an ASO dashboard. It covers the whole job. | CProduct pages in 40 languages, A/B tests of icon, screenshots and previews, 70 custom product pages, App Analytics and review replies. It runs your own Apple listing fully, but there's no keyword research, rank tracking or rival data. |
| Ease of use | CNo rating on record. You connect App Store Connect and Google Play Console, then add apps, keywords and competitors before the dashboard fills in. | CNo rating on record. Enrolment is verified by Apple, and product page tests, custom pages and analytics each take setup and learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console and Slack, and the API is an add-on from €199 for 3,000 requests a month. | BThe web portal and an iPhone app, with the App Store Connect API and links to Xcode, TestFlight, Apple Ads and Game Center. It manages the App Store only. |
| Best for | editing store listings and tracking keywords together | running and testing your own App Store page |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: App Radar and App Store Connect. How we grade
Price against what you get
App Radar starts at about $64.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. App Store Connect starts at $8.25 a month when paid by the year and scores 2.3.
App Radar scores higher, and starts $56.74 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than App Radar for less, and none scores higher than App Store Connect for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- App Radar also covers keyword research and rank tracking.
- App Store Connect also covers a/B testing.
At a glance
| App Radar | App Store Connect | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €58 per month, billed annually (€69 billed monthly) | $99 per membership year for the Apple Developer Program |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is required and the plan starts unless cancelled before the end | None listed |
| Web | ||
| iOS | ||
| Made by | SplitMetrics | Apple |
| Price read from | appradar.com | developer.apple.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
App Radar
- Prices are listed in euros; App Radar bills in euros or US dollars, set by the buyer's location at sign-up.
- Essentials covers only 2 apps, 1 seat and 50 review replies a month; AI replies and summaries start at Growth.
- The API is an add-on from €199 for 3,000 requests a month, and extra review replies from €39 for 150 a month.
- Refunds are limited to 48 hours after a charge.
App Store Connect
- Access comes with the Apple Developer Program at 99 USD per membership year; App Store Connect has no separate price.
- Apple takes a 30% commission on digital sales (15% in the Small Business Program and for qualifying subscriptions), with different terms in some countries.
- Product page tests are shown only to App Store visitors on iOS and iPadOS 15 or later, and usage data counts only users who share diagnostics.
- It covers Apple's App Store only; Google Play listings are run in Google Play Console.
Key features
App Radar
- Keyword research and tracking
- Keyword finder, difficulty, search volume and ranking trends on a database App Radar puts at 100 million keywords in 90+ countries, plus unlimited live searches.
- Store listing editor
- Write and preview App Store and Google Play listings and push them live from App Radar, with a bulk editor for many storefronts at once.
- Competitor intelligence
- Competitors' metadata history, creatives with bulk download, localizations, category rankings, featurings and download and revenue estimates.
- Review replies
- Reply to reviews from both stores in one place with templates, translation and tags; Growth and Scale add GPT-5 reply suggestions and review summaries.
- ASO dashboard and alerts
- Impressions, store views, installs and conversion by country from the consoles, an ASO score, and daily or weekly Slack and email reports.
App Store Connect
- Product page
- Enter the app name, subtitle, keywords and description in up to 40 languages, with up to 10 screenshots and three app previews for each language.
- Product page optimization
- Test up to three alternate versions of the app icon, screenshots and previews against the original, then show the winner to everyone.
- Custom product pages
- Publish up to 70 extra versions of the product page, each with its own URL, screenshots and promotional text, and assign keywords so they can appear in search.
- App Analytics
- Downloads by source such as App Store Search and Browse, impressions and conversion rate, retention, cohorts and peer group benchmarks.
- Reviews, events and promo codes
- Reply to user reviews on the product page, publish In-App Events that show on the App Store, and hand out promo codes for free downloads.
- TestFlight and releases
- Invite up to 10,000 testers by email or public link, submit builds to App Review, and release manually, on a date or in phases over seven days.
Plans
App Radar
Essentials€58
per month, billed annually (€69 billed monthly)
2 apps, 500 keywords, 25 competitors, 1 seat, 50 review replies a month and 6 months of history.
Growth€141
per month, billed annually (€169 billed monthly)
10 apps, 1,500 keywords, 100 competitors, 2 seats, AI-assisted review replies, 50 AI review summaries and 12 months of history.
Scale€250
per month, billed annually (€299 billed monthly)
15 apps, 3,000 keywords, 250 competitors, 5 seats, 100 AI review summaries, 24 months of history and regular ASO feedback.
EnterpriseCustom
Flexible limits, full data history, a customer success manager, an ASO strategy setup, quarterly reviews and custom contracts.
App Store Connect
Apple Developer Program$99
per membership year
Includes App Store Connect: product pages, TestFlight, App Review submission, App Analytics, sales reports and the App Store Connect API.
Ways to pay less
App Radar
- Annual discount
Two months free with yearly billing
App Radar's pricing page gives two months free on yearly billing: Essentials is €690 a year, or €58 a month, against €69 billed monthly.
App Store Connect
- Nonprofit
Fee waiver for nonprofits, schools and government
Eligible nonprofits, accredited educational institutions and government entities can ask Apple to waive the Apple Developer Program membership fee.
Common questions
Which is cheaper, App Radar or App Store Connect?
As of Oct 23, 2026, App Store Connect is cheaper to start with: $8.25 a month when paid by the year, against about $64.99 a month for App Radar. App Radar starts at €58 per month, billed annually (€69 billed monthly), and App Store Connect starts at $99 per membership year for the Apple Developer Program.
Which has a free plan, App Radar or App Store Connect?
As of Oct 23, 2026, neither App Radar nor App Store Connect has a free plan. App Radar has a free trial.
Which platforms do App Radar and App Store Connect run on?
As of Oct 23, 2026, only App Store Connect lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.