App Store Connect vs Appfigures (2026): which should you pick?
As of Oct 23, 2026, Appfigures grades higher than App Store Connect: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
App Store Connect grades higher on value for money and platforms. Appfigures grades higher on the free plan and features. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
App Store Connect
Apple's tools to publish, test and measure apps on the App Store
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Which one is for you
Pick App Store Connect if
- Fits if you publish on the App Store and want to test which icon or screenshots convert
- Works for matching custom product pages to ad campaigns and keywords
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as none is built in
- Watch out: Apple takes 30% of digital sales, 15% for small businesses, with other terms in some countries
- Not for you if you ship on Google Play too, as Android listings live in Google Play Console
- Tight if you count on test data, as tests reach only iOS and iPadOS 15+ and usage counts only users who share diagnostics
- Not for you if you want it free, as the $99 yearly membership comes first
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
How we grade them
| 2.0GPAApp Store ConnectFair | 2.2GPAAppfiguresFair | |
|---|---|---|
| Value for money | B$99 a membership year for the Apple Developer Program, about $8.25 a month, inside this category's cheaper quarter ($10). Apple also takes 30% of digital sales, or 15% in the Small Business Program and for qualifying subscriptions. | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. |
| Free plan and trial | FNothing free: access needs the $99 membership. Only eligible nonprofits, schools and government bodies can ask for the fee to be waived. | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. |
| Features | CProduct pages in 40 languages, A/B tests of icon, screenshots and previews, 70 custom product pages, App Analytics and review replies. It runs your own Apple listing fully, but there's no keyword research, rank tracking or rival data. | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. |
| Ease of use | CNo rating on record. Enrolment is verified by Apple, and product page tests, custom pages and analytics each take setup and learning. | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. |
| Platforms and integrations | BThe web portal and an iPhone app, with the App Store Connect API and links to Xcode, TestFlight, Apple Ads and Game Center. It manages the App Store only. | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. |
| Best for | running and testing your own App Store page | store sales and downloads with keyword tracking on top |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: App Store Connect and Appfigures. How we grade
Price against what you get
App Store Connect starts at $8.25 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Appfigures starts at $7.99 a month and scores 2.3.
They score the same, and Appfigures starts $0.26 a month lower. Of the other app store optimization tools on the chart, none scores higher than App Store Connect for less, and none scores higher than Appfigures for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- App Store Connect also covers a/B testing.
- Appfigures also covers keyword research and rank tracking.
At a glance
| App Store Connect | Appfigures | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $99 per membership year for the Apple Developer Program | $7.99 per month, billed annually ($9.99 billed monthly) |
| Free plan | None | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. |
| Free trial | None listed | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after |
| Web | ||
| iOS | ||
| Made by | Apple | Appfigures |
| Price read from | developer.apple.com | appfigures.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
App Store Connect
- Access comes with the Apple Developer Program at 99 USD per membership year; App Store Connect has no separate price.
- Apple takes a 30% commission on digital sales (15% in the Small Business Program and for qualifying subscriptions), with different terms in some countries.
- Product page tests are shown only to App Store visitors on iOS and iPadOS 15 or later, and usage data counts only users who share diagnostics.
- It covers Apple's App Store only; Google Play listings are run in Google Play Console.
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Key features
App Store Connect
- Product page
- Enter the app name, subtitle, keywords and description in up to 40 languages, with up to 10 screenshots and three app previews for each language.
- Product page optimization
- Test up to three alternate versions of the app icon, screenshots and previews against the original, then show the winner to everyone.
- Custom product pages
- Publish up to 70 extra versions of the product page, each with its own URL, screenshots and promotional text, and assign keywords so they can appear in search.
- App Analytics
- Downloads by source such as App Store Search and Browse, impressions and conversion rate, retention, cohorts and peer group benchmarks.
- Reviews, events and promo codes
- Reply to user reviews on the product page, publish In-App Events that show on the App Store, and hand out promo codes for free downloads.
- TestFlight and releases
- Invite up to 10,000 testers by email or public link, submit builds to App Review, and release manually, on a date or in phases over seven days.
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Plans
App Store Connect
Apple Developer Program$99
per membership year
Includes App Store Connect: product pages, TestFlight, App Review submission, App Analytics, sales reports and the App Store Connect API.
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Ways to pay less
App Store Connect
- Nonprofit
Fee waiver for nonprofits, schools and government
Eligible nonprofits, accredited educational institutions and government entities can ask Apple to waive the Apple Developer Program membership fee.
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Common questions
Which is cheaper, App Store Connect or Appfigures?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $8.25 a month when paid by the year for App Store Connect. App Store Connect starts at $99 per membership year for the Apple Developer Program, and Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly).
Which has a free plan, App Store Connect or Appfigures?
As of Oct 23, 2026, only Appfigures has a free plan. App Store Connect does not.
Which platforms do App Store Connect and Appfigures run on?
As of Oct 23, 2026, only App Store Connect lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.