Appfigures vs ASOMobile (2026): which should you pick?
As of Oct 23, 2026, ASOMobile grades higher than Appfigures: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
ASOMobile grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
ASOMobile
ASO keyword tracking and research for the App Store and Google Play
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick ASOMobile if
- Fits if you track a few hundred keywords across up to 5 apps
- Works for agencies tracking thousands of keywords, with 6,000 keywords and 100 apps on Maximum
Look elsewhere if
- Tight if you're staying free, as the plan stops at 20 keywords and 2 apps with no AI or API
- Not for you if you want a proper trial, as it lasts 3 days and doesn't cover Maximum
- Pricey if you want downloads by keyword, which start at ASO Max, $183 a month billed annually
- Watch out: card and PayPal subscriptions renew automatically through Paddle unless you turn that off
- Watch out: there are no named integrations, only API credits on the paid plans
How we grade them
| 2.2GPAAppfiguresFair | 2.4GPAASOMobileFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CASO Indie is $47 a month billed annually ($59 monthly) for 500 keywords, 5 apps and 1 user, near the top of this category's usual range. Downloads by keyword need ASO Max at $183, and competitors' downloads and revenue need Maximum at $239. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CA free plan with no card: 20 keywords, 2 apps, 1 teammate, 10 competitors and 100 review replies, with no AI or API credits. Twenty keywords goes fast. The trial of the paid plans lasts 3 days. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | BRank tracking on both stores, keyword popularity with the Search Ads index and suggestions, competitors' keywords and updates, review replies and, from ASO Pro, an AI description editor. It covers the whole job, with downloads by keyword from ASO Max. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. You add apps, keywords and competitors and learn the keyword tools before the tracking tells you much. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb only, with no desktop or phone app and no integrations named. Paid plans include API credits, 1,000 on ASO Indie and 5,000 on ASO Pro. |
| Best for | store sales and downloads with keyword tracking on top | keyword tracking across many apps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and ASOMobile. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. ASOMobile starts at $47 a month and scores 2.7.
ASOMobile scores higher, and starts $39.01 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and none scores higher than ASOMobile for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports.
At a glance
| Appfigures | ASOMobile | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $47 per month, billed annually ($59 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | Free plan, no card needed: 20 keywords, 2 apps, 1 teammate, 10 competitors and 100 review replies, with rank tracking, top charts and category rankings. |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | 3-day free trial of the ASO Indie, ASO Pro or ASO Max plan |
| Web | ||
| Made by | Appfigures | ASOMobile |
| Price read from | appfigures.com | asomobile.net |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
ASOMobile
- The free plan stops at 20 keywords and 2 apps, with no API credits or AI use.
- The trial lasts only 3 days and covers ASO Indie, ASO Pro and ASO Max, not Maximum.
- Downloads by keyword start at ASO Max; competitors' downloads and revenue need Maximum.
- Card and PayPal subscriptions renew automatically through Paddle; auto-renewal can be turned off on the pricing page.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
ASOMobile
- Keyword rank tracking
- Track keyword positions for your apps on both stores, with worldwide visibility checks and, on ASO Max, instant rank updates and comparisons by country.
- Keyword research
- Keyword popularity with the Search Ads index, suggestions, combinations for new keywords and checks of how keywords appear in store search suggestions.
- AI description editor
- From ASO Pro, an AI text editor drafts app descriptions around your keywords, with complexity and effectiveness scores for each keyword.
- Competitor research
- See competitors' keywords and track their store updates; ASO Max adds their Apple Search Ads keywords, and Maximum their downloads and revenue.
- Review replies
- Read and reply to App Store and Google Play reviews from the platform, from 100 replies on the free plan to 3,000 on Maximum.
- Free tools and API
- Free keyword check, keyword monitor, top charts and trending-search tools without a paid plan, and API credits on paid plans.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
ASOMobile
Free$0
20 keywords, 2 apps, 1 teammate, 10 competitors and 100 review replies; no AI or API credits.
ASO Indie$47
per month, billed annually ($59 billed monthly)
500 keywords, 5 apps, 1 user, 50 competitors, 500 replies and 1,000 API credits, with competitor keywords and automatic keyword selection.
ASO Pro$95
per month, billed annually ($119 billed monthly)
1,500 keywords, 10 apps, 3 users, 150 competitors and 5,000 API credits, adding an AI description editor and competitor update tracking.
ASO Max$183
per month, billed annually ($229 billed monthly)
4,000 keywords, 50 apps and 5 users, adding downloads by keyword, a search visibility score and Apple Search Ads keyword analysis.
Maximum$239
per month, billed annually ($299 billed monthly)
6,000 keywords, 100 apps and 5 users, adding competitor downloads and revenue, similar apps and category analysis. No trial.
IndividualCustom
Pick the tools and raise the limits on keywords, apps, review replies, API and AI use yourself on the pricing page.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
ASOMobile
- Annual discount
Up to 20% off for longer terms
ASOMobile's pricing page takes 5% off for 3 months, 10% off for 6 months and 20% off for a year: ASO Indie is $564 a year instead of $59 a month.
Common questions
Which is cheaper, Appfigures or ASOMobile?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $47 a month for ASOMobile. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and ASOMobile starts at $47 per month, billed annually ($59 billed monthly).
Which has a free plan, Appfigures or ASOMobile?
As of Oct 23, 2026, both Appfigures and ASOMobile have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.