AppTweak vs ASOZen (2026): which should you pick?
As of Oct 23, 2026, ASOZen grades higher than AppTweak: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppTweak grades higher on features and platforms. ASOZen grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
ASOZen
ASO audits, keyword checks and rank tracking with a free tier
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick ASOZen if
- Fits if you want your listing scored out of 100 before a release goes out
- Works for indie developers with up to 3 apps and 50 keywords to track
Look elsewhere if
- Tight if you're staying free, since the free plan tracks 1 keyword and gives 1 AI run in total
- Watch out: a Creative Audit costs 5 AI credits, so Starter's 10 a month cover about 2
- Watch out: the Release Planner, market scans, bulk keyword checks and CSV export are Pro only
- Too light for agencies, as Pro stops at 10 apps and 250 tracked keywords
- Watch out: refunds cover 7 days after the first payment, and renewals are judged case by case
How we grade them
| 2.0GPAAppTweakFair | 2.2GPAASOZenFair | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | BStarter is $9 a month billed annually ($12 monthly), inside this category's cheaper quarter, for 3 apps and up to 50 tracked keywords. Pro is $15 billed annually ($19 monthly). |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | CA free plan with 3 audits and 10 keyword checks a month, 1 saved app and 1 tracked keyword, plus 1 AI run in total. That's a look at your listing, not a plan to live on. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CListing scores with ranked fixes, keyword checks, competitor comparison, screenshot audits, an AI metadata writer and daily tracking on both stores. Tracking stops at 250 keywords even on Pro, and bulk keyword checks are Pro only. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. An audit runs on any listing, but tracking means saving apps and picking keywords, and the AI tools run on credits you have to ration. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | keyword and creative research on both app stores | a scored audit of your store listing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and ASOZen. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASOZen starts at $9 a month and scores 2.0.
AppTweak scores higher, and starts $70 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 4 score higher than ASOZen for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports and AI search visibility.
At a glance
| AppTweak | ASOZen | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | $9 per month, billed annually ($12 billed monthly) |
| Free plan | None | 3 full app audits and 10 keyword checks a month, 1 saved app with 1 tracked keyword checked daily, a 7-day changes window and 1 AI generation in total. |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | None listed |
| Web | ||
| Made by | AppTweak | ASOZen |
| Price read from | apptweak.com | asozen.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
ASOZen
- The free plan tracks a single keyword and allows 1 AI generation in total.
- Release Planner, market scans, bulk keyword checks and CSV export are Pro only.
- AI credits are shared: a full Creative Audit uses 5, so Starter's 10 credits cover about 2 audits a month.
- Refunds cover 7 days after the first payment; renewals are judged case by case. Lemon Squeezy handles billing.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
ASOZen
- ASO score with ranked fixes
- A listing is scored out of 100 across title, subtitle, description, screenshots, freshness and metadata, with each fix ranked by impact.
- Keyword analysis and rank tracking
- Finds keywords competitors rank for and tracks chosen keywords daily: 1 on the free plan, up to 50 on Starter and 250 on Pro.
- Creative Audit
- Scores a screenshot sequence out of 100 frame by frame; drafts can be audited before release, at 5 AI credits per audit on paid plans.
- AI Metadata Writer
- Writes title, subtitle and description variants and scores each against the same rubric, at 1 AI credit per run.
- Competitor comparison
- A side-by-side comparison with any app showing where it outranks you and which keywords it holds, on every plan.
- Release Planner and market scans
- Pro scores draft metadata before submission and scans 36 countries for markets with more opportunity and less competition.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
ASOZen
Free$0
3 audits and 10 keyword checks a month, 1 saved app and 1 tracked keyword, and a preview of the Creative Audit.
Starter$9
per month, billed annually ($12 billed monthly)
10 analyses a day, 50 keyword analyses a month, 3 saved apps, up to 50 tracked keywords, score history and 10 AI credits a month.
Pro$15
per month, billed annually ($19 billed monthly)
100 analyses a day, 250 keyword analyses, 10 apps, up to 250 tracked keywords, alerts, 50 AI credits, Release Planner, market scans and CSV export.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
ASOZen
- Annual discount
Save up to 25% with annual billing
ASOZen's pricing page lists Starter at $108 a year (saving $36) and Pro at $180 a year (saving $48) against monthly billing.
Common questions
Which is cheaper, AppTweak or ASOZen?
As of Oct 23, 2026, ASOZen is cheaper to start with: $9 a month, against $79 a month for AppTweak. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and ASOZen starts at $9 per month, billed annually ($12 billed monthly).
Which has a free plan, AppTweak or ASOZen?
As of Oct 23, 2026, only ASOZen has a free plan. AppTweak does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.