ASOZen vs GrowASO (2026): which should you pick?
As of Oct 23, 2026, ASOZen and GrowASO share a 2.2 GPA, and only ASOZen has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
ASOZen
ASO audits, keyword checks and rank tracking with a free tier
GrowASO
Low-cost AI ASO tool with listing writer, rank tracking and icons
Which one is for you
Pick ASOZen if
- Fits if you want your listing scored out of 100 before a release goes out
- Works for indie developers with up to 3 apps and 50 keywords to track
Look elsewhere if
- Tight if you're staying free, since the free plan tracks 1 keyword and gives 1 AI run in total
- Watch out: a Creative Audit costs 5 AI credits, so Starter's 10 a month cover about 2
- Watch out: the Release Planner, market scans, bulk keyword checks and CSV export are Pro only
- Too light for agencies, as Pro stops at 10 apps and 250 tracked keywords
- Watch out: refunds cover 7 days after the first payment, and renewals are judged case by case
Pick GrowASO if
- Fits if you're an indie developer who wants ASO tools for under $20 a month
- Works for consultants handling many client apps, since paid plans cover unlimited apps
Look elsewhere if
- Tight if you rewrite listings often, as the copilot does 2 a month on Premium and 5 on Professional
- Watch out: the free trial is 1 audit, 1 app profile and 10 keywords, and leaves out the keyword database
- Skip it if you want it wired into other tools, as there are no integrations or API on record
- Watch out: refunds are pro-rated within 7 days of purchase, less AI usage and payment fees
- Pricey if you want the work done for you, as done-for-you ASO is a separate service from $99 a month
How we grade them
| 2.2GPAASOZenFair | 2.2GPAGrowASOFair | |
|---|---|---|
| Value for money | BStarter is $9 a month billed annually ($12 monthly), inside this category's cheaper quarter, for 3 apps and up to 50 tracked keywords. Pro is $15 billed annually ($19 monthly). | BPremium is $12 a month billed yearly, $149 a year, inside this category's cheaper quarter, with unlimited tracking and research on unlimited apps. Monthly it's $19, the category's middle. |
| Free plan and trial | CA free plan with 3 audits and 10 keyword checks a month, 1 saved app and 1 tracked keyword, plus 1 AI run in total. That's a look at your listing, not a plan to live on. | CNo free plan. The trial needs no card but covers just 1 listing audit, 1 app profile and 10 keywords each for tracking and research, and the keyword database needs a paid plan. |
| Features | CListing scores with ranked fixes, keyword checks, competitor comparison, screenshot audits, an AI metadata writer and daily tracking on both stores. Tracking stops at 250 keywords even on Pro, and bulk keyword checks are Pro only. | CListing drafts, rank tracking on both stores, a 60,000-keyword database, app revenue estimates, audits and AI icons. The basics are there, but the copilot writes 2 listings a month on Premium and 5 on Professional. |
| Ease of use | CNo rating on record. An audit runs on any listing, but tracking means saving apps and picking keywords, and the AI tools run on credits you have to ration. | CNo rating on record. It's a web app where you add apps and keywords before tracking tells you anything. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | a scored audit of your store listing | AI-drafted store listings for indie developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ASOZen and GrowASO. How we grade
Price against what you get
ASOZen starts at $9 a month and scores 2.0 out of 4 on features, ease of use and platforms. GrowASO starts at $12 a month and scores 2.0.
They score the same, and ASOZen starts $3 a month lower. Of the other app store optimization tools on the chart, 4 score higher than ASOZen for less, and 6 score higher than GrowASO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GrowASO also covers image generation.
At a glance
| ASOZen | GrowASO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month, billed annually ($12 billed monthly) | $12 per month, billed annually ($19 billed monthly) |
| Free plan | 3 full app audits and 10 keyword checks a month, 1 saved app with 1 tracked keyword checked daily, a 7-day changes window and 1 AI generation in total. | None |
| Free trial | None listed | Free trial with no card: 1 listing audit, 1 app intelligence profile and 10 keywords each for tracking and research |
| Web | ||
| Made by | ASOZen | GrowASO |
| Price read from | asozen.com | growaso.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
ASOZen
- The free plan tracks a single keyword and allows 1 AI generation in total.
- Release Planner, market scans, bulk keyword checks and CSV export are Pro only.
- AI credits are shared: a full Creative Audit uses 5, so Starter's 10 credits cover about 2 audits a month.
- Refunds cover 7 days after the first payment; renewals are judged case by case. Lemon Squeezy handles billing.
GrowASO
- AI output is capped each month: 2 copilot listings and 5 icons on Premium, 5 and 10 on Professional.
- The free trial covers only 1 listing audit, 1 app profile and 10 keywords for tracking and research; the keyword database needs a paid plan.
- Refunds are pro-rated within 7 days of purchase, less AI usage and payment processor fees.
- Done-for-you ASO work is a separate service from $99 a month, scoped and priced per project.
Key features
ASOZen
- ASO score with ranked fixes
- A listing is scored out of 100 across title, subtitle, description, screenshots, freshness and metadata, with each fix ranked by impact.
- Keyword analysis and rank tracking
- Finds keywords competitors rank for and tracks chosen keywords daily: 1 on the free plan, up to 50 on Starter and 250 on Pro.
- Creative Audit
- Scores a screenshot sequence out of 100 frame by frame; drafts can be audited before release, at 5 AI credits per audit on paid plans.
- AI Metadata Writer
- Writes title, subtitle and description variants and scores each against the same rubric, at 1 AI credit per run.
- Competitor comparison
- A side-by-side comparison with any app showing where it outranks you and which keywords it holds, on every plan.
- Release Planner and market scans
- Pro scores draft metadata before submission and scans 36 countries for markets with more opportunity and less competition.
GrowASO
- AI ASO Copilot
- Researches competitors and keywords, then writes a title, subtitle, description and keyword field within store limits, including in languages other than English.
- Keyword rank tracking
- Track any number of keywords in any country on iOS and Android on paid plans, with on-demand refreshes and the top-ranking apps for each keyword.
- Keyword Ideas Database
- Over 60,000 keywords with traffic and difficulty estimates that can be filtered by range, with the top apps and their revenue estimates per keyword.
- App Intelligence profiles
- Look up any app's estimated monthly revenue and downloads, its ratings, screenshots and a summary of its user reviews.
- ASO Audit
- Scores a listing across its main ASO elements and returns a visibility score with a ranked list of fixes.
- AI app icon generator
- Generates store-ready icon variations for conversion testing; generated icons and listings may be used commercially, including for clients.
Plans
ASOZen
Free$0
3 audits and 10 keyword checks a month, 1 saved app and 1 tracked keyword, and a preview of the Creative Audit.
Starter$9
per month, billed annually ($12 billed monthly)
10 analyses a day, 50 keyword analyses a month, 3 saved apps, up to 50 tracked keywords, score history and 10 AI credits a month.
Pro$15
per month, billed annually ($19 billed monthly)
100 analyses a day, 250 keyword analyses, 10 apps, up to 250 tracked keywords, alerts, 50 AI credits, Release Planner, market scans and CSV export.
GrowASO
Premium$12
per month, billed annually ($19 billed monthly)
2 AI copilot listings and 5 AI icons a month, unlimited audits, rank tracking and keyword research, on unlimited apps. $149 a year.
Professional$16
per month, billed annually ($24 billed monthly)
Everything in Premium with 5 AI copilot listings and 10 AI icons a month. $199 a year.
Ways to pay less
ASOZen
- Annual discount
Save up to 25% with annual billing
ASOZen's pricing page lists Starter at $108 a year (saving $36) and Pro at $180 a year (saving $48) against monthly billing.
GrowASO
- Annual discount
Save up to 35% with annual billing
The pricing page says annual billing saves 35%, or 12 months for the price of 8: Premium is $149 a year against $19 billed monthly.
Common questions
Which is cheaper, ASOZen or GrowASO?
As of Oct 23, 2026, ASOZen is cheaper to start with: $9 a month, against $12 a month for GrowASO. ASOZen starts at $9 per month, billed annually ($12 billed monthly), and GrowASO starts at $12 per month, billed annually ($19 billed monthly).
Which has a free plan, ASOZen or GrowASO?
As of Oct 23, 2026, only ASOZen has a free plan. GrowASO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.