Asodesk vs ASOTools (2026): which should you pick?
As of Oct 24, 2026, we pick Asodesk: it is first in our ranking of app store optimization tools, though ASOTools grades higher (2.8 against 2.6) on value for money and the free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Asodesk grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Asodesk
ASO keyword research, rank tracking and review replies for apps
Which one is for you
Pick Asodesk if
- Fits if you have one app and want to track up to 200 keywords without paying
- Works for small teams that want keyword tracking with 100 review replies a month included
Look elsewhere if
- Tight if you have a second app or a teammate, as the free plan stops at 1 app, 200 keywords and 1 teammate
- Pricey if you want organic installs or estimated installs, which come only with Power at $343 a month
- Watch out: more review replies cost from $24 a month for 300, and review plans are sold separately
- Skip it if you need Huawei or Samsung coverage, auto-replies or help desk links without a custom plan
- Watch out: the welcome discount doesn't say how long it lasts, so check the price it renews at
Pick ASOTools if
- Fits if you're an indie developer who wants keyword research on both stores without paying
- Works for checking a rival's keywords and download trend before a launch
Look elsewhere if
- Watch out: the site says all features are free, but its terms still describe paid subscriptions
- Tight if you work in markets beyond 46 countries, as that's where keyword data stops
- Watch out: data is refreshed daily only for popular charting apps and apps you add to your account
- Skip it if you research the App Store in your browser, as the extension works on Google Play only
- Not for you if you need integrations or an API, as none is on record
How we grade them
| 2.6GPAAsodeskGood | 2.8GPAASOToolsGood | |
|---|---|---|
| Value for money | CPro is $47 a month billed annually ($59 monthly) for 700 keywords, 2 apps and 2 teammates, near the top of this category's usual range. The full optimizer and alerts need Guru at $159, and organic installs need Power at $343. | AFree, with every feature open since the Appark.ai acquisition, per the site's notice: keyword research, keyword spy, app analytics and download and revenue estimates. Most paid tools in this category start between $12 and $49 a month. |
| Free plan and trial | BThe free plan has 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with monitoring, top charts and email or Slack reports. One developer with one app could stay on it, and the 7-day trial needs no card. | AFree outright with an account, with no plans or caps on record. The one doubt is that its terms still describe paid subscriptions. |
| Features | BKeyword research, position tracking with Search Ads popularity, a metadata optimizer, competitor and top-chart analytics, review replies and alerts. It covers the whole job, though optimizer export, saved versions and the full reports need Guru. | CKeyword popularity, volume and difficulty in 46 countries, rivals' keywords, download and revenue estimates and top charts. The basics with gaps: no listing editor on record, and data is daily only for charting apps and ones you add. |
| Ease of use | CNo rating on record. You build a keyword list, add competitors and work through the keyword table before the optimizer has anything to suggest. | CNo rating on record. Looking up a keyword is quick, but you need an account, and an app's data is kept fresh only once you add it. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Slack, Zendesk, Usedesk and Omnidesk, and every plan has API credits, 100 a month to start. | CWeb, plus a Chrome extension that now carries the Appark name and works on Google Play only. No integrations or API on record. |
| Best for | keyword tracking for one app, free | free keyword lookups on both app stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Asodesk and ASOTools. How we grade
Price against what you get
Asodesk starts at $47 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASOTools has no paid plan and scores 2.0.
Asodesk scores higher, and starts $47 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than Asodesk for less, and none scores higher than ASOTools for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Asodesk also covers reports and rank tracking.
At a glance
| Asodesk | ASOTools | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | $47 per month, billed annually ($59 billed monthly) | Free |
| Free plan | 1 app, 200 keywords, 1 teammate, 100 review replies and 100 API credits a month, with ASO monitoring, top charts and email or Slack reports. | All features free to use, according to the site's notice about the Appark.ai acquisition; an account is needed. |
| Free trial | 7-day free trial of full access, no credit card required | None listed |
| Web | ||
| Browser extension | ||
| Made by | Asodesk | ASOTools |
| Price read from | asodesk.com | asotools.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Asodesk
- The free plan stops at 1 app, 200 keywords and 1 teammate.
- ASO plans include 100 review replies a month; more cost from $24 a month for 300, and review plans are sold separately.
- The organic installs report and estimated installs come only with Power.
- Auto-replies, Huawei and Samsung store coverage and help desk integrations are listed under the custom plans.
ASOTools
- The site says all features are free after the Appark.ai acquisition, but its terms still describe paid subscriptions and its pricing page shows no plans.
- Data is updated daily only for popular charting apps and apps you add to your account.
- Keyword data covers 46 countries.
- The Chrome extension now carries the Appark name and works on Google Play only.
Key features
Asodesk
- Keyword research
- Keyword Explorer and Keyword Manager build a keyword list from suggestions such as most popular, long-tail and least competitive, with daily impression estimates.
- Position tracking
- A keyword table with Search Ads popularity, an app's rank and best rank per keyword, and new, lost and moving keywords over any period.
- Metadata optimizer
- Suggests text metadata from your keyword list, flags missed searches and errors, and compares the new set with the live one; export and saved versions need Guru.
- Competitor and market analytics
- Competitors' search positions, top charts and category rankings, localizations, and on Power, where any app's organic installs come from.
- Review replies
- A reviews and replies board for your apps and competitors' apps, with 100 replies a month included; larger reply packs are add-ons.
- Reports and alerts
- Reports and instant alerts by email or Slack on keyword, review, featuring and promotion changes; the full version comes with Guru.
ASOTools
- Keyword research
- Popularity, search volume, difficulty and related apps for each keyword in 46 countries, with store suggestions and AI recommendations for long-tail terms.
- Keyword Spy
- See which keywords a competitor's app covers and where it ranks for them, and reuse the ones that work.
- App analytics
- App details, localized store previews, developer profiles, review and rating changes, download trends and revenue estimates.
- Top charts and rankings
- App Store and Google Play top charts, rankings by downloads and revenue, pre-order rankings and new charts for AI apps and short dramas.
- Free toolbox and Chrome extension
- Browser tools such as a review downloader, and a Chrome extension that shows downloads and top keywords on Google Play pages.
Plans
Asodesk
Free$0
1 app, 200 keywords, 9 competitor apps per country, 100 review replies and 100 API credits a month, with general ASO tools.
Pro$47
per month, billed annually ($59 billed monthly)
700 keywords, 2 apps, 200 competitor apps, 2 teammates, 2,000 daily keyword stats, 100 API credits and 100 replies a month.
Custom$147
per month and up
Choose your own number of keywords, review replies, apps and teammates through a form on the pricing page.
Guru$159
per month, billed annually ($199 billed monthly)
3,000 keywords, 10 apps, 5 teammates, 1,000 API credits, the full keyword table and optimizer, keyword auto-suggestions and custom alerts.
Power$343
per month, billed annually ($449 billed monthly)
5,000 keywords, 30 apps, 10 teammates and 12,000 daily keyword stats, adding the organic installs report, estimated installs and rating analysis.
ASOTools
Free$0
Keyword research, keyword spy, app analytics and top charts, all free since the Appark.ai acquisition, per the site's notice.
Ways to pay less
Asodesk
- Annual discount
20% off with annual billing
Asodesk's pricing page lists annual billing at 20% off: Guru is $159 a month billed annually instead of $199 billed monthly.
- Other savings
One-time welcome offer of up to 30% off
The pricing page's default tab shows a one-time welcome offer: Pro at $41 a month, Guru at $122 and Power at $298. How long the price lasts is not stated.
ASOTools
No public discounts listed.
Common questions
Which is cheaper, Asodesk or ASOTools?
As of Oct 23, 2026, ASOTools is cheaper to start with: it is free, against $47 a month for Asodesk. Asodesk starts at $47 per month, billed annually ($59 billed monthly), and ASOTools is free.
Which has a free plan, Asodesk or ASOTools?
As of Oct 23, 2026, both Asodesk and ASOTools have a free plan.
Which platforms do Asodesk and ASOTools run on?
As of Oct 23, 2026, only ASOTools lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.