AppTweak vs ASOTools (2026): which should you pick?
As of Oct 23, 2026, ASOTools grades higher than AppTweak: 2.8 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppTweak grades higher on features and platforms. ASOTools grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick ASOTools if
- Fits if you're an indie developer who wants keyword research on both stores without paying
- Works for checking a rival's keywords and download trend before a launch
Look elsewhere if
- Watch out: the site says all features are free, but its terms still describe paid subscriptions
- Tight if you work in markets beyond 46 countries, as that's where keyword data stops
- Watch out: data is refreshed daily only for popular charting apps and apps you add to your account
- Skip it if you research the App Store in your browser, as the extension works on Google Play only
- Not for you if you need integrations or an API, as none is on record
How we grade them
| 2.0GPAAppTweakFair | 2.8GPAASOToolsGood | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | AFree, with every feature open since the Appark.ai acquisition, per the site's notice: keyword research, keyword spy, app analytics and download and revenue estimates. Most paid tools in this category start between $12 and $49 a month. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | AFree outright with an account, with no plans or caps on record. The one doubt is that its terms still describe paid subscriptions. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CKeyword popularity, volume and difficulty in 46 countries, rivals' keywords, download and revenue estimates and top charts. The basics with gaps: no listing editor on record, and data is daily only for charting apps and ones you add. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. Looking up a keyword is quick, but you need an account, and an app's data is kept fresh only once you add it. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | CWeb, plus a Chrome extension that now carries the Appark name and works on Google Play only. No integrations or API on record. |
| Best for | keyword and creative research on both app stores | free keyword lookups on both app stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and ASOTools. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. ASOTools has no paid plan and scores 2.0.
AppTweak scores higher, and starts $79 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and none scores higher than ASOTools for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports, rank tracking and AI search visibility.
At a glance
| AppTweak | ASOTools | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | Free |
| Free plan | None | All features free to use, according to the site's notice about the Appark.ai acquisition; an account is needed. |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | None listed |
| Web | ||
| Browser extension | ||
| Made by | AppTweak | ASOTools |
| Price read from | apptweak.com | asotools.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
ASOTools
- The site says all features are free after the Appark.ai acquisition, but its terms still describe paid subscriptions and its pricing page shows no plans.
- Data is updated daily only for popular charting apps and apps you add to your account.
- Keyword data covers 46 countries.
- The Chrome extension now carries the Appark name and works on Google Play only.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
ASOTools
- Keyword research
- Popularity, search volume, difficulty and related apps for each keyword in 46 countries, with store suggestions and AI recommendations for long-tail terms.
- Keyword Spy
- See which keywords a competitor's app covers and where it ranks for them, and reuse the ones that work.
- App analytics
- App details, localized store previews, developer profiles, review and rating changes, download trends and revenue estimates.
- Top charts and rankings
- App Store and Google Play top charts, rankings by downloads and revenue, pre-order rankings and new charts for AI apps and short dramas.
- Free toolbox and Chrome extension
- Browser tools such as a review downloader, and a Chrome extension that shows downloads and top keywords on Google Play pages.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
ASOTools
Free$0
Keyword research, keyword spy, app analytics and top charts, all free since the Appark.ai acquisition, per the site's notice.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
ASOTools
No public discounts listed.
Common questions
Which is cheaper, AppTweak or ASOTools?
As of Oct 23, 2026, ASOTools is cheaper to start with: it is free, against $79 a month for AppTweak. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and ASOTools is free.
Which has a free plan, AppTweak or ASOTools?
As of Oct 23, 2026, only ASOTools has a free plan. AppTweak does not, though it has a free trial.
Which platforms do AppTweak and ASOTools run on?
As of Oct 23, 2026, only ASOTools lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.