Skip to content

ASOTools vs FoxData (2026): which should you pick?

As of Oct 23, 2026, ASOTools grades higher than FoxData: 2.8 against 2.4 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

ASOTools grades higher on value for money and the free plan. FoxData grades higher on features and platforms. They get the same grade on ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

ASOTools

Free ASO keyword research and app analytics for both app stores

Free

FoxData

App market intelligence with ASO, Apple Ads and download estimates

Free plan · from $9.90/mo

Which one is for you

Pick ASOTools if

  • Fits if you're an indie developer who wants keyword research on both stores without paying
  • Works for checking a rival's keywords and download trend before a launch

Look elsewhere if

  • Watch out: the site says all features are free, but its terms still describe paid subscriptions
  • Tight if you work in markets beyond 46 countries, as that's where keyword data stops
  • Watch out: data is refreshed daily only for popular charting apps and apps you add to your account
  • Skip it if you research the App Store in your browser, as the extension works on Google Play only
  • Not for you if you need integrations or an API, as none is on record

Pick FoxData if

  • Fits if you're an indie developer tracking a few apps for under $10 a month
  • Works for teams running ASO and Apple Search Ads side by side

Look elsewhere if

  • Watch out: ASO reports, exports and the API start at Standard, $59, and download estimates at Growth, $159
  • Pricey if you want Apple Search Ads bidding data at $399, or active user and retention data, an Enterprise add-on
  • Watch out: the trial needs a card, starts the plan on its own and leaves out exports, AI reviews and the API
  • Tight if you change your mind, as refunds only cover cancelling within 48 hours of a first subscription
  • Tight if you stay free, with 1 seat, 2 apps and limited keyword tracking

How we grade them

2.8GPAASOToolsGood2.4GPAFoxDataFair
Value for money
AFree, with every feature open since the Appark.ai acquisition, per the site's notice: keyword research, keyword spy, app analytics and download and revenue estimates. Most paid tools in this category start between $12 and $49 a month.
CStarter is $9.90 a month, inside this category's cheaper quarter, but it has 1 seat and no export or API. ASO reports, exports and the API need Standard at $59, and download and revenue estimates Growth at $159.
Free plan and trial
AFree outright with an account, with no plans or caps on record. The one doubt is that its terms still describe paid subscriptions.
CA free account with 1 seat and 2 tracked apps, and limited keyword tracking and research, which you'll outgrow fast. The 7-day trial of the paid plans needs a card and starts the plan automatically.
Features
CKeyword popularity, volume and difficulty in 46 countries, rivals' keywords, download and revenue estimates and top charts. The basics with gaps: no listing editor on record, and data is daily only for charting apps and ones you add.
BKeyword research with volume and difficulty, rank tracking, rivals' metadata history, ASO impact analysis, AI review summaries and replies, and Apple Search Ads tools. It covers the whole job, though estimates and bid data sit on dearer plans.
Ease of use
CNo rating on record. Looking up a keyword is quick, but you need an account, and an app's data is kept fresh only once you add it.
CNo rating on record. You connect App Store Connect or Play Console and set up apps, rivals and keywords, and the plans differ a lot in what they show.
Platforms and integrations
CWeb, plus a Chrome extension that now carries the Appark name and works on Google Play only. No integrations or API on record.
BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console and Apple Ads, and the API comes from Standard.
Best forfree keyword lookups on both app storesASO tracking plus Apple Search Ads tools

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ASOTools and FoxData. How we grade

Price against what you get

ASOTools has no paid plan and scores 2.0 out of 4 on features, ease of use and platforms. FoxData starts at $9.90 a month and scores 2.7.

FoxData scores higher, and starts $9.90 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than ASOTools for less, and none scores higher than FoxData for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessASOToolsFoxData

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of app store optimization tools, and the best at every price

Where they differ

  • FoxData also covers rank tracking.
In commonFree planWebKeyword researchApp store optimization

At a glance

ASOToolsFoxData
PricingFreeFree plan
Starts atFree$9.90 per month, billed monthly
Free planAll features free to use, according to the site's notice about the Appark.ai acquisition; an account is needed.Free account: 1 seat and 2 tracked apps with limited keyword and competitor tracking. Exports, the API and download estimates need a paid plan.
Free trialNone listed7-day free trial of Standard, Growth or Pro; a credit card is required and the plan starts automatically
Web
Browser extension
Made byASOToolsFoxData (Hong Kong) Technology Limited
Price read fromasotools.iofoxdata.com
CheckedOct 23, 2026Oct 23, 2026

Worth knowing

ASOTools

  • The site says all features are free after the Appark.ai acquisition, but its terms still describe paid subscriptions and its pricing page shows no plans.
  • Data is updated daily only for popular charting apps and apps you add to your account.
  • Keyword data covers 46 countries.
  • The Chrome extension now carries the Appark name and works on Google Play only.

FoxData

  • Download and revenue estimates start at Growth ($159 a month); Apple Search Ads bidding data needs Pro at $399.
  • The trial needs a credit card, excludes data export, AI reviews, the API and user analysis, and is given once per user.
  • Refunds are limited to cancelling within 48 hours of a plan's first subscription; after that the current period is not refunded.
  • Active user, retention and demographic analysis are add-on modules on the custom-priced Enterprise package.

Key features

ASOTools

Keyword research
Popularity, search volume, difficulty and related apps for each keyword in 46 countries, with store suggestions and AI recommendations for long-tail terms.
Keyword Spy
See which keywords a competitor's app covers and where it ranks for them, and reuse the ones that work.
App analytics
App details, localized store previews, developer profiles, review and rating changes, download trends and revenue estimates.
Top charts and rankings
App Store and Google Play top charts, rankings by downloads and revenue, pre-order rankings and new charts for AI apps and short dramas.
Free toolbox and Chrome extension
Browser tools such as a review downloader, and a Chrome extension that shows downloads and top keywords on Google Play pages.

FoxData

Keyword research and tracking
Ranked keywords, keyword research with search volume, popularity and difficulty, AI keyword suggestions and rank tracking for your apps.
Competitor analysis
Follow competing apps with their rankings, metadata versions, featured placements and, from Growth, estimated downloads and revenue.
ASO reports and impact analysis
ASO reports summarize an app's keywords, rankings, ratings and versions; ASO impact analysis shows how events moved an app's rankings.
Reviews with AI summaries and replies
Daily ratings and reviews by version and country, sentiment analysis, AI review summaries and AI-written replies.
Apple Search Ads tools
See which apps bid on a keyword and analyze Apple Search Ads campaigns; a separate campaign manager handles bids and automation rules.
Store connections and API
Connect App Store Connect or Google Play Console to see your own data, and pull app store data over the FoxData API.

Plans

ASOTools

  • Free$0

    Keyword research, keyword spy, app analytics and top charts, all free since the Appark.ai acquisition, per the site's notice.

FoxData

  • Free$0

    1 seat and 2 tracked apps, with limited keyword tracking and keyword research.

  • Starter$9.90

    per month for 3 tracked apps, billed monthly

    1 seat, 10 competitor apps and more keyword tracking than Free. No data export or API.

  • Standard$59

    per month for 10 tracked apps, billed monthly

    3 seats, 50 competitor apps, keyword research, ASO reports, exports and API access.

  • Growth$159

    per month for 20 tracked apps, billed monthly

    10 seats, 200 competitor apps, download and revenue estimates, keyword history and ASO impact analysis.

  • Pro$399

    per month for 20 tracked apps, billed monthly

    Everything in Growth plus Apple Search Ads bidding keyword data and ad creative analysis.

  • EnterpriseCustom

    All Pro features in a customized package, with optional user analysis modules such as active users and retention.

Ways to pay less

ASOTools

No public discounts listed.

FoxData

  • Annual discount

    15% off with yearly billing

    FoxData's pricing page offers 15% off for yearly billing and 5% off for quarterly billing.

Common questions

Which is cheaper, ASOTools or FoxData?

As of Oct 23, 2026, ASOTools is cheaper to start with: it is free, against $9.90 a month for FoxData. ASOTools is free, and FoxData starts at $9.90 per month, billed monthly.

Which has a free plan, ASOTools or FoxData?

As of Oct 23, 2026, both ASOTools and FoxData have a free plan.

Which platforms do ASOTools and FoxData run on?

As of Oct 23, 2026, only ASOTools lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade