Better Proposals vs Ignition
We give Better Proposals a 2.2 GPA and Ignition a 2.0, out of 4.0. Better Proposals grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Better Proposals
Proposal builder with e-signatures, payments and open tracking
Ignition
Proposals, engagement letters and automatic billing for firms
How we grade them
| 2.2GPABetter ProposalsFair | 2.0GPAIgnitionFair | |
|---|---|---|
| Value for money | C$63 a month for three on Premium, billed yearly ($21 a head, $29 monthly), with 50 documents a month; Starter is one user and 10 documents. Against its own rivals that's mid-priced: dearer than Prospero at $12 a head, well under PandaDoc Business at $49. | DGraded against its own alternatives. Solo is $39 a month billed yearly ($49 monthly) for 1 user and 20 active clients, and only for firms under $150,000 a year. That's two to three times PandaDoc's $19 or Better Proposals' $13 a user. Core is $99 for 3 users. |
| Free plan and trial | CNo free plan, but a 14-day free trial with no card needed. That's long enough to build a proposal or two and send one to a real client. | CA 14-day free trial of every feature with no card needed, including up to $10,000 in fee-free payments. That's enough to send real proposals and collect a first payment. There's no free plan. |
| Features | CTemplates, a content library, interactive pricing tables, open tracking, signing and payment by Stripe, PayPal or GoCardless, with approvals on Enterprise. It does the proposal job fully, but that's a smaller job than general signing, and follow-up nudges are a $10 add-on. | CProposals with options, engagement letters, payment details taken at signing, then automatic invoicing and Xero or QuickBooks sync. It goes past proposal tools on billing, but signing is thin: 1 signer per proposal on Solo and Core, and other documents only from Pro. |
| Ease of use | CNo store rating on record. It's a web app where the work is building proposals, templates and a content library, so there's some setting up before it pays off. | CNo store rating on record. There's a services library to fill, engagement letter wording to settle and Xero or QuickBooks to connect before the first proposal goes out. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, GoCardless, HubSpot, Salesforce and Zapier, and an API from Premium. No phone or desktop app. | BWeb only, with Xero, QuickBooks Online and Slack on every plan, and Gusto, Karbon, Xero Practice Manager and Zapier from Pro. No phone or desktop app. |
| Best for | designed proposals that clients sign and pay | accounting firms billing clients on autopilot |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Better Proposals and Ignition. How we grade
Price against what you get
Better Proposals starts at $13 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Ignition starts at $39 a month and scores 2.3.
They score the same, and Better Proposals starts $26 a month lower. Of the other e-signature and proposal tools on the chart, 8 score higher than Better Proposals for less, and 9 score higher than Ignition for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Better Proposals starts at $13 per user / month, billed annually ($19 billed monthly). Ignition starts at $39 per month for up to 20 active clients, billed annually ($49 monthly).
- Better Proposals also covers documents and forms.
- Ignition also covers invoicing and quotes and estimates.
At a glance
| Better Proposals | Ignition | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $13 per user / month, billed annually ($19 billed monthly) | $39 per month for up to 20 active clients, billed annually ($49 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial of every feature, including up to $10,000 in fee-free payments; no credit card needed |
| Web | ||
| Made by | Better Proposals | Ignition |
| Price read from | betterproposals.io | ignitionapp.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Better Proposals
- Agencies and freelancers who send designed proposals and want to know when they are read
- Service businesses that take a deposit as the client signs
- Sales teams that need manager approval before a proposal goes out
Ignition
- Accounting, tax and bookkeeping firms billing clients on recurring engagements
- Agencies and consultants that want payment details collected at signing
- Firms on Xero or QuickBooks Online that want invoices created for them
Worth knowing
Better Proposals
- Starter allows one user and 10 documents a month; Premium raises it to 50, and only Enterprise removes the send limit.
- CRM integrations, the API and Zapier start at Premium, $21 per user / month billed annually.
- The Nudge follow-up tool is an add-on at $10 per user a month, and custom template design starts at $1,495.
Ignition
- Prices follow active clients, those with an accepted proposal still in its term: Solo covers 20, Core 50, Pro 350 and Pro+ 600, then $2 to $7 per extra client.
- Payments carry fees: 2.5% + $0.30 for standard cards, 3.6% + $0.30 for Amex and premium cards, and 1% + $0.30 for ACH, capped at $5 plus 0.3% above $3,000.
- Solo and Core allow 1 signer per proposal; signing documents other than proposals starts on Pro, with 500 a year, and is unlimited on Pro+.
- Zapier and practice-software links start on Pro. The deals pipeline and online forms are $49 a month add-ons below Pro+ and Pro.
Key features
Better Proposals
- Templates and content library
- Unlimited templates and the content library of reusable sections come with every plan, along with merge tags and a Word importer.
- Interactive pricing tables
- Clients can pick options in a pricing table inside the proposal, and totals are recalculated as they choose.
- Open tracking and notifications
- See when a client received, opened and read a document, with live notifications on every plan.
- Signatures and payments
- Clients sign in the document with built-in digital signatures and can pay at once through Stripe, GoCardless or PayPal.
- Branding
- Every plan allows full brand customization, and fonts can come from Google Fonts, Adobe Fonts or your own files; a custom domain starts at Premium.
- Team review
- Enterprise adds simultaneous editing, inline comments, manager approvals before sending and locked content sections.
Ignition
- Proposals with options
- Branded online proposals with up to 3 options, add-ons and a preloaded library of services. Core and higher plans send proposals in bulk.
- Engagement letters
- Engagement letter or contract terms go with each proposal, from an industry-standard template or your own wording, and are accepted with it.
- Automatic billing and payments
- Clients give card or bank details as they accept; invoices and payments then run one-off, recurring, hourly, quarterly or yearly.
- Accounting sync
- Creates invoices in Xero or QuickBooks Online and imports unpaid ones. Pro adds Gusto, Karbon, Xero Practice Manager, ProConnect and Zapier.
- Scope changes and renewals
- Change the scope of a signed proposal and bill for out-of-scope work. Core renews proposals one at a time; Pro and Pro+ renew them in bulk.
- AI Price Insights
- Price benchmarks and suggestions drawn from proposal data, sold as an add-on at $349 a year for 200 insights in the US.
Plans
Better Proposals
Starter$13
per user / month, billed annually ($19 billed monthly)
One user and 10 documents a month, with e-signatures, interactive pricing tables, payments, the content library and analytics.
Premium$21
per user / month, billed annually ($29 billed monthly)
Unlimited users and 50 documents a month, plus a custom domain, CRM integrations, expiry dates, API, Zapier and onboarding forms.
Enterprise$42
per user / month, billed annually ($49 billed monthly)
Unlimited documents, plus content locking, simultaneous editing, inline comments, manager approvals and advanced permissions.
Ignition
Solo$39
per month for up to 20 active clients, billed annually ($49 monthly)
1 user and 1 e-signature per proposal; extra active clients $7 each. Only for firms under $150,000 a year in revenue that connect Xero or QuickBooks.
Core$99
per month for up to 50 active clients, billed annually ($149 monthly)
3 users, bulk proposals, single proposal renewals, set-up help and a custom brochure design; extra active clients $5 each.
Pro$229
per month for up to 350 active clients, billed annually ($279 monthly)
15 users, 2 signers per proposal, bulk renewals, custom domain and email branding, forms, Zapier and practice-software links; extra clients $3 each.
Pro+$399
per month for up to 600 active clients, billed annually ($499 monthly)
20 users, 10 signers per proposal, proposal reviews and approvals, deals pipeline, advanced reports, reporting API and 1-hour support; extra clients $2 each.
EnterpriseCustom
For multi-office firms: a tailored client and user package, unlimited document signing, AI price insights and high-volume payment discounts.
Ways to pay less
Better Proposals
- Annual discount
Save up to 35% with annual billing
Better Proposals lists Starter at $13 per user a month billed annually against $19 monthly, Premium at $21 against $29 and Enterprise at $42 against $49.
Ignition
- Annual discount
Save 18% to 34% with annual billing
The pricing page marks annual billing as 20% off Solo, 34% off Core, 18% off Pro and 20% off Pro+: Core is $99 a month billed annually against $149 monthly.
- Other savings
25% off for 6 months, until October 31
A banner shown to US visitors offers 25% off for 6 months to mark the end of tax season, ending October 31. It links to a demo request.
