Fera vs Loox (2026): which should you pick?
As of Nov 12, 2026, Fera grades higher than Loox: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Fera grades higher on value for money and features. Loox grades higher on the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loox
Photo and video product reviews with referrals for Shopify stores
Which one is for you
Pick Fera if
- Fits if you run a small shop with under 200 orders a month and want photo reviews
- Works for Shopify, Wix or BigCommerce stores
Look elsewhere if
- Pricey if your store grows, as the plan price follows monthly orders up to $699 a month
- Skip it if you want a free plan, because there is only a trial
- Watch out: the trial length is not stated on the pricing page
- Watch out: an X-Large tier sits between Large and Enterprise at $449 a month yearly for up to 400k orders
- Too light for stores outside the Shopify, Wix and BigCommerce app stores
Pick Loox if
- Fits if your products sell on looks, like clothes, jewelry or beauty
- Works for stores that want referral offers run from the review app, on Convert at $49.99
Look elsewhere if
- Pricey if your order count swings, as each extra 300 orders adds $50
- Skip it if you're not on Shopify, as it installs from the Shopify App Store only
- Tight if you start free, as Beginner stops at 500 orders in total, not per month
- Watch out: video reviews, AI features and referrals all need Convert
- Not for you if you'd rather pay yearly, as billing runs every 30 days
How we grade them
| 2.4GPAFeraFair | 2.2GPALooxFair | |
|---|---|---|
| Value for money | BStartup is $7 a month for up to 200 orders on yearly billing ($9 monthly), under the cheaper quarter, but 200 orders is small. Small is $19 for 2,000 orders and Medium $69 for 20,000. | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. |
| Free plan and trial | DA free trial is on every plan, but the pricing page gives no length and says nothing about a card. | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and Google review snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. |
| Features | BPhoto and video reviews, review requests, imports, AI moderation and replies, and reviewer verification. Product grouping starts at Medium and AI replies at Small. | CThe visual side is covered: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. |
| Ease of use | CNo store rating on record. It is installed from an app store and set up in your shop. | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. |
| Platforms and integrations | BWeb, with Shopify, Wix, BigCommerce, Google, Facebook, Etsy and Alibaba listed. No desktop or phone app. | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. |
| Best for | photo and video reviews for small online stores | photo and video reviews on Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fera and Loox. How we grade
Price against what you get
Fera starts at $7 a month and scores 2.7 out of 4 on features, ease of use and platforms. Loox starts at $49.99 a month and scores 2.3.
Fera scores higher and starts $42.99 a month lower. Of the other customer review tools on the chart, none scores higher than Fera for less, and 9 score higher than Loox for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fera also covers sMS marketing and online store.
At a glance
| Fera | Loox | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly) | $49.99 per month for 300 orders, plus $50 per extra 300 orders |
| Free plan | None | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. |
| Free trial | Free trial on every plan; the pricing page does not state its length | 14-day free trial of Convert and Unlimited |
| Web | ||
| Made by | Fera | Loox |
| Price read from | fera.ai | apps.shopify.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Fera
- Pricing follows monthly order volume, so the price rises as the store grows.
- Product grouping starts on Medium, and AI replies start on Small.
- An X-Large tier sits between Large and Enterprise: $449 a month billed yearly for up to 400k orders.
- The site is built for online stores and names the Shopify, Wix and BigCommerce app stores.
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Key features
Fera
- Photo and video reviews
- Customer photos and videos can sit at the top of review widgets or in a media gallery widget, with moderation for submissions.
- Review requests
- Reviews, photos and videos are requested from customers automatically after an order, and requests can also go out by SMS.
- Reviews from other sources
- Combine reviews from Facebook, Google and Etsy, or import supplier reviews from a CSV file or Alibaba.
- AI moderation and replies
- Every plan filters spam and low-quality reviews with AI; Small and above can generate replies to reviews.
- Reviewer verification
- Reviewer profiles and verified-reviewer replies label reviews from real customers.
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Plans
Fera
Startup$7
per month for up to 200 orders / mo, billed yearly ($9 monthly)
Unlimited reviews, users and media storage, review analytics, basic customization and AI review moderation.
Small$19
per month for up to 2,000 orders / mo, billed yearly ($29 monthly)
Adds intermediate customization and AI-generated review replies.
Medium$69
per month for up to 20k orders / mo, billed yearly ($99 monthly)
Adds product grouping and advanced customization.
Semi-large$139
per month for up to 50k orders / mo, billed yearly ($199 monthly)
Same features as Medium, with all features unlocked, for stores with up to 50,000 orders a month.
Large$199
per month for up to 100k orders / mo, billed yearly ($299 monthly)
All features, for stores with up to 100,000 orders a month.
Enterprise$699
per month for up to 1M orders / mo, billed yearly ($999 monthly)
All features, for stores with up to 1 million orders a month.
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Ways to pay less
Fera
- Annual discount
Save 30% with yearly billing
The pricing page marks yearly billing as saving 30% against monthly billing on every tier.
Loox
No public discounts listed.
Common questions
Which is cheaper, Fera or Loox?
As of Nov 12, 2026, Fera is cheaper to start with: $7 a month, against $49.99 a month for Loox. Fera starts at $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly), and Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders.
Which has a free plan, Fera or Loox?
As of Nov 12, 2026, only Loox has a free plan. Fera does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.