Fera vs Opinew (2026): which should you pick?
As of Nov 12, 2026, Fera and Opinew share a 2.4 GPA, neither has a free plan, and Fera starts cheaper, at $7 a month against $19 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Opinew
Product review collection and display app for Shopify stores
Which one is for you
Pick Fera if
- Fits if you run a small shop with under 200 orders a month and want photo reviews
- Works for Shopify, Wix or BigCommerce stores
Look elsewhere if
- Pricey if your store grows, as the plan price follows monthly orders up to $699 a month
- Skip it if you want a free plan, because there is only a trial
- Watch out: the trial length is not stated on the pricing page
- Watch out: an X-Large tier sits between Large and Enterprise at $449 a month yearly for up to 400k orders
- Too light for stores outside the Shopify, Wix and BigCommerce app stores
Pick Opinew if
- Fits if you run a Shopify store and want review emails sent for you
- Works for shops that have reviews to import from other platforms
Look elsewhere if
- Skip it if you want a free plan, as there is only a 14-day trial
- Tight if you send many requests, because extra email credits are sold separately
- Pricey if you want Q&A or SMS credits, which start on Growth at $89 a month
- Watch out: the Smart Reviews add-on starts at $9 a month
- Watch out: the page showed monthly prices only, as the Annually toggle's could not be read
How we grade them
| 2.4GPAFeraFair | 2.4GPAOpinewFair | |
|---|---|---|
| Value for money | BStartup is $7 a month for up to 200 orders on yearly billing ($9 monthly), under the cheaper quarter, but 200 orders is small. Small is $19 for 2,000 orders and Medium $69 for 20,000. | BStarter is $19 a month for 200 request emails, at the edge of the cheaper quarter of review tools. Growth is $89, Advanced $199 and Enterprise $499 and up. |
| Free plan and trial | DA free trial is on every plan, but the pricing page gives no length and says nothing about a card. | DThere is no free plan, only a 14-day trial, and the page does not say whether it needs a card. |
| Features | BPhoto and video reviews, review requests, imports, AI moderation and replies, and reviewer verification. Product grouping starts at Medium and AI replies at Small. | BReview requests, imports, widgets, rich snippets, photo and video reviews and coupon incentives. Q&A starts on Growth, and Starter caps imports at 500 reviews. |
| Ease of use | CNo store rating on record. It is installed from an app store and set up in your shop. | CNo store rating on record. It is a Shopify app you install and configure. |
| Platforms and integrations | BWeb, with Shopify, Wix, BigCommerce, Google, Facebook, Etsy and Alibaba listed. No desktop or phone app. | BWeb, with Shopify, Klaviyo, Omnisend, Gorgias, Zendesk and Aftership. No desktop or phone app. |
| Best for | photo and video reviews for small online stores | review requests and widgets for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fera and Opinew. How we grade
Price against what you get
Fera starts at $7 a month and scores 2.7 out of 4 on features, ease of use and platforms. Opinew starts at $19 a month and scores 2.7.
They score the same, and Fera starts $12 a month lower. Of the other customer review tools on the chart, none scores higher than Fera for less, and none scores higher than Opinew for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Opinew also covers schema markup.
At a glance
| Fera | Opinew | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly) | $19 per month (Starter, billed monthly) |
| Free plan | None | None |
| Free trial | Free trial on every plan; the pricing page does not state its length | 14-day free trial on every plan |
| Web | ||
| Made by | Fera | Opinew |
| Price read from | fera.ai | opinew.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Fera
- Pricing follows monthly order volume, so the price rises as the store grows.
- Product grouping starts on Medium, and AI replies start on Small.
- An X-Large tier sits between Large and Enterprise: $449 a month billed yearly for up to 400k orders.
- The site is built for online stores and names the Shopify, Wix and BigCommerce app stores.
Opinew
- There is no free plan; every plan starts with a 14-day trial.
- Extra email credits are sold separately, and the Smart Reviews add-on starts at $9 a month.
- Personal review migration and a customer success manager come only with Advanced and Enterprise.
- The page read showed monthly prices; the Annually toggle's prices could not be read.
Key features
Fera
- Photo and video reviews
- Customer photos and videos can sit at the top of review widgets or in a media gallery widget, with moderation for submissions.
- Review requests
- Reviews, photos and videos are requested from customers automatically after an order, and requests can also go out by SMS.
- Reviews from other sources
- Combine reviews from Facebook, Google and Etsy, or import supplier reviews from a CSV file or Alibaba.
- AI moderation and replies
- Every plan filters spam and low-quality reviews with AI; Small and above can generate replies to reviews.
- Reviewer verification
- Reviewer profiles and verified-reviewer replies label reviews from real customers.
Opinew
- Automated review requests
- Sends invitation emails after purchase. One credit sends one email, and requests can be timed after delivery through an Aftership integration on Growth and up.
- Review imports
- Imports reviews from AliExpress, eBay and other platforms, with a cap per plan: 500, 5,000 or 30,000 on the three entry plans.
- Widgets and rich snippets
- Standard widgets plus an all-reviews page, floating widget and footer badge on Growth and up; rich snippets show review stars in search results.
- Smart Reviews
- An AI add-on that ranks and pins the highest-quality reviews on top. It is available on Growth and Advanced, and is included in Enterprise.
- Coupon incentives and SMS
- Offer coupons inside review requests on any plan; SMS requests come with free SMS credits from Growth.
Plans
Fera
Startup$7
per month for up to 200 orders / mo, billed yearly ($9 monthly)
Unlimited reviews, users and media storage, review analytics, basic customization and AI review moderation.
Small$19
per month for up to 2,000 orders / mo, billed yearly ($29 monthly)
Adds intermediate customization and AI-generated review replies.
Medium$69
per month for up to 20k orders / mo, billed yearly ($99 monthly)
Adds product grouping and advanced customization.
Semi-large$139
per month for up to 50k orders / mo, billed yearly ($199 monthly)
Same features as Medium, with all features unlocked, for stores with up to 50,000 orders a month.
Large$199
per month for up to 100k orders / mo, billed yearly ($299 monthly)
All features, for stores with up to 100,000 orders a month.
Enterprise$699
per month for up to 1M orders / mo, billed yearly ($999 monthly)
All features, for stores with up to 1 million orders a month.
Opinew
Starter$19
per month for 200 email credits, billed monthly
200 request emails a month, a 500-review import limit, photo and video reviews, coupon incentives and SEO rich snippets.
Growth$89
per month for 1,000 email credits, billed monthly
Adds 50 free SMS credits, a 5,000-review import limit, Q&A, Google Shopping and Aftership integrations, and all widgets.
Advanced$199
per month for 2,000 email credits, billed monthly
Adds 100 SMS credits, a 30,000-review import limit, headless support, priority support, onboarding and a customer success manager.
Enterprise$499
per month and up, billed monthly
Unlimited email credits and imports, 300 SMS credits, Smart Reviews, dedicated server, custom reports and multi-country requests.
Ways to pay less
Fera
- Annual discount
Save 30% with yearly billing
The pricing page marks yearly billing as saving 30% against monthly billing on every tier.
Opinew
No public discounts listed.
Common questions
Which is cheaper, Fera or Opinew?
As of Nov 12, 2026, Fera is cheaper to start with: $7 a month, against $19 a month for Opinew. Fera starts at $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly), and Opinew starts at $19 per month (Starter, billed monthly).
Which has a free plan, Fera or Opinew?
As of Nov 12, 2026, neither Fera nor Opinew has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.