Loox vs Opinew (2026): which should you pick?
As of Nov 12, 2026, Opinew grades higher than Loox: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Loox grades higher on the free plan. Opinew grades higher on value for money and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loox
Photo and video product reviews with referrals for Shopify stores
Opinew
Product review collection and display app for Shopify stores
Which one is for you
Pick Loox if
- Fits if your products sell on looks, like clothes, jewelry or beauty
- Works for stores that want referral offers run from the review app, on Convert at $49.99
Look elsewhere if
- Pricey if your order count swings, as each extra 300 orders adds $50
- Skip it if you're not on Shopify, as it installs from the Shopify App Store only
- Tight if you start free, as Beginner stops at 500 orders in total, not per month
- Watch out: video reviews, AI features and referrals all need Convert
- Not for you if you'd rather pay yearly, as billing runs every 30 days
Pick Opinew if
- Fits if you run a Shopify store and want review emails sent for you
- Works for shops that have reviews to import from other platforms
Look elsewhere if
- Skip it if you want a free plan, as there is only a 14-day trial
- Tight if you send many requests, because extra email credits are sold separately
- Pricey if you want Q&A or SMS credits, which start on Growth at $89 a month
- Watch out: the Smart Reviews add-on starts at $9 a month
- Watch out: the page showed monthly prices only, as the Annually toggle's could not be read
How we grade them
| 2.2GPALooxFair | 2.4GPAOpinewFair | |
|---|---|---|
| Value for money | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. | BStarter is $19 a month for 200 request emails, at the edge of the cheaper quarter of review tools. Growth is $89, Advanced $199 and Enterprise $499 and up. |
| Free plan and trial | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and Google review snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. | DThere is no free plan, only a 14-day trial, and the page does not say whether it needs a card. |
| Features | CThe visual side is covered: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. | BReview requests, imports, widgets, rich snippets, photo and video reviews and coupon incentives. Q&A starts on Growth, and Starter caps imports at 500 reviews. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. | CNo store rating on record. It is a Shopify app you install and configure. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. | BWeb, with Shopify, Klaviyo, Omnisend, Gorgias, Zendesk and Aftership. No desktop or phone app. |
| Best for | photo and video reviews on Shopify | review requests and widgets for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loox and Opinew. How we grade
Price against what you get
Loox starts at $49.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Opinew starts at $19 a month and scores 2.7.
Opinew scores higher and starts $30.99 a month lower. Of the other customer review tools on the chart, 9 score higher than Loox for less, and none scores higher than Opinew for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Opinew also covers sMS marketing, online store and schema markup.
At a glance
| Loox | Opinew | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49.99 per month for 300 orders, plus $50 per extra 300 orders | $19 per month (Starter, billed monthly) |
| Free plan | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. | None |
| Free trial | 14-day free trial of Convert and Unlimited | 14-day free trial on every plan |
| Web | ||
| Made by | Loox | Opinew |
| Price read from | apps.shopify.com | opinew.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Opinew
- There is no free plan; every plan starts with a 14-day trial.
- Extra email credits are sold separately, and the Smart Reviews add-on starts at $9 a month.
- Personal review migration and a customer success manager come only with Advanced and Enterprise.
- The page read showed monthly prices; the Annually toggle's prices could not be read.
Key features
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Opinew
- Automated review requests
- Sends invitation emails after purchase. One credit sends one email, and requests can be timed after delivery through an Aftership integration on Growth and up.
- Review imports
- Imports reviews from AliExpress, eBay and other platforms, with a cap per plan: 500, 5,000 or 30,000 on the three entry plans.
- Widgets and rich snippets
- Standard widgets plus an all-reviews page, floating widget and footer badge on Growth and up; rich snippets show review stars in search results.
- Smart Reviews
- An AI add-on that ranks and pins the highest-quality reviews on top. It is available on Growth and Advanced, and is included in Enterprise.
- Coupon incentives and SMS
- Offer coupons inside review requests on any plan; SMS requests come with free SMS credits from Growth.
Plans
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Opinew
Starter$19
per month for 200 email credits, billed monthly
200 request emails a month, a 500-review import limit, photo and video reviews, coupon incentives and SEO rich snippets.
Growth$89
per month for 1,000 email credits, billed monthly
Adds 50 free SMS credits, a 5,000-review import limit, Q&A, Google Shopping and Aftership integrations, and all widgets.
Advanced$199
per month for 2,000 email credits, billed monthly
Adds 100 SMS credits, a 30,000-review import limit, headless support, priority support, onboarding and a customer success manager.
Enterprise$499
per month and up, billed monthly
Unlimited email credits and imports, 300 SMS credits, Smart Reviews, dedicated server, custom reports and multi-country requests.
Common questions
Which is cheaper, Loox or Opinew?
As of Nov 12, 2026, Opinew is cheaper to start with: $19 a month, against $49.99 a month for Loox. Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders, and Opinew starts at $19 per month (Starter, billed monthly).
Which has a free plan, Loox or Opinew?
As of Nov 12, 2026, only Loox has a free plan. Opinew does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.