Folderly vs Instantly (2026): which should you pick?

Pick Folderly if

• Fits if you send B2B email from a handful of mailboxes and care where it lands
• Works for teams on Google Workspace or Outlook

Look elsewhere if

• Pricey if you run many mailboxes: it's charged per mailbox, from $96
• Tight if you stay free: 2 placement tests a month
• Watch out: DMARC is a pilot and Mirror is in beta, so availability may be limited
• Not for you if you want a warm-up service, as the page says it isn't one

Pick Instantly if

• Fits if you send from lots of mailboxes and don't want to pay per inbox or per seat
• Works for teams that want warm-up included rather than bought per mailbox

Look elsewhere if

• Skip it if you want LinkedIn steps in the same sequence, as Instantly is email only
• Tight if you stay on Growth, with 1,000 contacts in total, a read-only inbox and no webhooks
• Pricey if you need lead data too, since credits start at $9 a month for 150, and on Growth the CRM is only a 14-day trial
• Watch out: the contact limit is a running total, not monthly, and 25,000 more cost $87 a month
• Watch out: there's no free plan, and the trial stops at 250 contacts and 1,000 emails

Folderly

• Prices differ by product, and the page says plans and access vary by product.
• Folderly is priced per mailbox, with a minimum commitment, and monthly-billing prices are not shown on the page.
• DMARC is a pilot and Mirror is in beta, so availability may be limited.
• The page says Folderly is not a standard warm-up service.

Instantly

• There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
• The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
• Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; on Growth the CRM is only a 14-day trial.
• Replying from Unibox, webhooks, the CRM and full A/Z testing need Hypergrowth, $107 a month billed monthly.

Folderly

Placement monitoring

Daily test emails show where messages land across providers, with placement reports and technical and content triggers for Gmail and Outlook.

Inbox Insights

Tests inbox placement and reviews sending IPs and DNS records before a campaign.

Pulse alerts

Tracks placement over time and sends alerts by email, Slack, SMS and other channels; listed as free.

DMARC pilot

Folderly DMARC turns aggregate DMARC reports into a domain and source view; the page says it is available through a pilot.

Lens, Mirror and Flash

Lens checks DNS and blocklist signals, Mirror previews email HTML (beta), and Flash tests a real message.

Folderly AI

Drafts campaigns from an offer, audience and goal, then points to the checks the email needs.

Instantly

Unlimited sending accounts and warmup

Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.

Sequences and A/Z testing

Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.

Unibox

Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.

SuperSearch lead database

Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.

AI Sales Agent and AI Reply Agent

Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.

Automations

A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.

Folderly

• Inbox Insights Free$0

  2 inbox placement tests a month, with IP and DNS checks.

• Inbox Insights$79

  per month for 100 tests

  100 tests a month; $799 a year on yearly billing.

• Folderly, 1-9 mailboxes$96

  per mailbox / month, billed yearly

  Sender reputation upkeep and placement monitoring; a minimum commitment applies.

• Folderly, 10-24 mailboxes$72

  per mailbox / month, billed yearly

  Same product at a lower per-mailbox rate.

• Folderly, 25-99 mailboxes$56

  per mailbox / month, billed yearly

  Same product at the lowest published per-mailbox rate.

• Folderly, 100+ mailboxesCustom

  Custom per-mailbox pricing, requested through a demo.

Instantly

• Growth$37.6

  per month for 5,000 emails, billed yearly ($47 monthly)

  1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox.

• Hypergrowth$85.58

  per month for 125,000 emails, billed yearly ($107 monthly)

  25,000 uploaded contacts, the built-in CRM, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support.

• Light Speed$286.3

  per month for 500,000 emails, billed yearly ($358 monthly)

  100,000 uploaded contacts, the CRM, and SISR, which rotates dedicated servers and IP addresses for sending.

• EnterpriseCustom

  More than 500,000 emails a month, a private deliverability network and a dedicated account manager.

Folderly

• Annual discount

  Yearly billing saves 20% on Folderly

  Folderly's pricing shows a 20% saving on yearly billing for the mailbox-based product, and 15% on yearly Inbox Insights ($799).

Instantly

• Annual discount

  About 20% off with yearly billing

  Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $85.58 instead of $107 and Light Speed $286.3 instead of $358.