Google Workspace Studio vs IFTTT

Google Workspace Studio

• Organizations that already pay for Google Workspace
• Automating routine work in Gmail, Chat, Drive and Sheets without code
• People who want Gemini to draft an automation from a description

IFTTT

• Personal and smart-home automations with one trigger and one action
• People who prefer switching on ready-made automations to building them
• A low-cost paid plan priced per account rather than per run

Google Workspace Studio

• Studio is not sold on its own: it comes with Workspace Business Starter, Standard and Plus, Enterprise Standard and Plus, and some Education editions.
• A user can create at most 25 flows, a flow can have at most 20 steps, and flows stop once a daily run limit is reached until it resets.
• Flows have to be created on a computer in a supported web browser; once turned on, they can run on any device.
• Third-party integration steps are in beta, and personal Google accounts need Google Workspace Experiments to use Studio.

IFTTT

• The Free plan allows only 2 Applets, and Pro stops at 20.
• Multi-action Applets and Webhooks need Pro; queries, filter code and AI services need Pro+.
• Free Applets run at standard speeds; the fastest speeds are reserved for paid plans.
• IFTTT's terms say it offers no refunds or credits, and subscriptions renew automatically.

Google Workspace Studio

Flows created with Gemini

Describe what you want automated in plain language and Gemini builds a flow for it. Flows can also be started from a template or built from scratch.

Starters and steps

A starter launches the flow from an event, a schedule or a manual trigger. Steps then carry out actions or send notifications, with conditional steps and variables to pass data along.

AI steps

Steps that use Gemini can analyze new emails, write summaries, pick out action items or draft replies as part of a flow.

Managed from Workspace apps

Flows can be changed and their activity tracked from inside Gmail, Chat and Drive, as well as in Studio itself, and a test run tries a flow before it is turned on.

Third-party integrations

Integration steps, in beta, act in services such as Asana, Mailchimp and Salesforce and are connected through the Google Workspace Marketplace. Webhooks reach other services.

Sharing and approvals

Flows can be shared with other people. Depending on the policies an administrator sets, some steps wait for user approval before they run.

IFTTT

Applets

An Applet links a trigger in one service to an action in another. Published Applets can be switched on as they are, or you can build your own.

1,000+ services

IFTTT lists more than 1,000 services, from apps such as Google Sheets, Slack and Notion to smart-home brands such as Philips Hue, Ring and LIFX.

Multi-action Applets and Webhooks

Pro and Pro+ Applets can run several actions from one trigger and can use Webhooks to reach services IFTTT does not list. Neither is part of the Free plan.

Queries and filter code

Pro+ adds queries and filter code to Applets and lets you connect more than one account for the same service.

Chat Create and MCP

Chat Create builds an automation from a written prompt, and the IFTTT MCP server connects AI tools to your services and automations. AI services inside Applets need Pro+.

Mobile apps

The iOS and Android apps create and manage Applets and add device triggers such as location, photos and notifications. Mobile access is included on the Free plan.

Google Workspace Studio

• Business Starter$7

  per user / month, 1-year commitment ($8.40 flexible)

  Google Workspace suite plan that includes Workspace Studio, with 30 GB of pooled storage per user. Business editions cover up to 300 users.

• Business Standard$14

  per user / month, 1-year commitment ($16.80 flexible)

  Google Workspace suite plan that includes Workspace Studio, with 2 TB of pooled storage per user.

• Business Plus$22

  per user / month, 1-year commitment ($26.40 flexible)

  Google Workspace suite plan that includes Workspace Studio, with 5 TB of pooled storage per user.

• Enterprise Standard and PlusCustom

  Enterprise editions of Google Workspace that include Workspace Studio. Pricing is available through Google sales and resellers.

IFTTT

• Free$0

  2 Applets with unlimited runs at standard speeds, using published or do-it-yourself Applets, and mobile app access.

• Pro$2.99

  per month, billed annually ($35.88)

  20 Applets at the fastest speeds, multi-action Applets, Webhooks, exclusive triggers and actions, and customer support.

• Pro+$8.99

  per month, billed annually ($107.88)

  Unlimited Applets, AI services, multiple accounts per service, queries and filter code, and prioritized support.

Google Workspace Studio

• Annual discount

  Lower rate with a 1-year commitment

  Business Starter costs $7 per user per month on the Annual/Fixed-Term Plan versus $8.40 on the Flexible Plan. Standard is $14 versus $16.80 and Plus $22 versus $26.40.

IFTTT

• Annual discount

  Save 40% with yearly billing

  IFTTT's plans page shows a 40% saving on Pro and Pro+ when billed yearly: $35.88 a year for Pro and $107.88 a year for Pro+.