Heyflow vs Typebot (2026): which should you pick?

Pick Heyflow if

• Fits if you're a marketing team building lead funnels for paid campaigns that rely on tracking pixels
• Works for online shops that use a quiz to steer shoppers to a product, on the traffic-priced Prime plan

Look elsewhere if

• Not for you if you want a free plan, as there's only a 14-day trial
• Tight if you start on Starter: 50 responses a month, 5 funnels and 1 seat, for $49 billed yearly or $89 monthly
• Pricey if you get lots of leads or need more people: extra responses cost $0.20 to $0.24 each and extra seats $40 a month
• Watch out: removing the Heyflow logo, custom CSS and payments need Growth at $99; A/B testing and custom JavaScript need Scale at $249
• Watch out: prices exclude VAT and come from an August 29, 2026 archive copy, because the live pricing page showed a bot check

Pick Typebot if

• Fits if you want a form that talks like a chat on your site
• Works for developers who would rather host it themselves

Look elsewhere if

• Tight if you stay free, with 200 chats a month and Typebot branding
• Pricey if you want annual billing, since only monthly is offered
• Watch out: a chat counts when a visitor starts a conversation, however few messages follow
• Watch out: WhatsApp, custom domains and in-depth analytics need the $89 Pro plan

Heyflow

• There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
• Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
• Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
• Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.

Typebot

• Plans are priced by chats; a chat counts when a visitor starts a conversation, whatever the number of messages.
• Only monthly billing is offered; the site says annual payments are not available.
• The free plan has 200 chats a month and keeps Typebot branding, which comes off on Starter.
• WhatsApp integration, custom domains and in-depth analytics need the $89 Pro plan.

Heyflow

Multi-step funnels and forms

Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.

Conditional logic and calculations

Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.

Tracking and analytics

Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.

CRM and automation integrations

HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.

A/B testing and custom code

The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.

Heyflow AI credits

Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.

Typebot

Visual flow editor

Bots are built from more than 45 blocks, including text, images, video, date pickers, payment inputs and logic.

Deploy anywhere

A bot can run on a custom domain, in an embedded container, as a popup or chat bubble, on WhatsApp, or be called by HTTP request.

Integrations

Connects to OpenAI, Google Sheets, Google Analytics, Zapier, Make, Pabbly Connect, email sending and webhooks.

Analytics

Drop-off and completion rates are tracked, and results can be exported as CSV.

Hidden fields and custom code

Data can be passed in through the URL, and custom JavaScript and CSS are allowed even on the free plan.

Open source

The code is public on GitHub, and the documentation describes how to self-host with Docker or on Vercel.

Heyflow

• Starter$49

  per month, billed yearly ($89 billed monthly)

  50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.

• Growth$99

  per month, billed yearly ($149 billed monthly)

  250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.

• Scale$249

  per month, billed yearly ($299 billed monthly)

  1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.

• Prime$259

  per month, billed yearly ($369 billed monthly)

  E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.

• EnterpriseFrom $1,100

  per month

  More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.

Typebot

• Personal$0

  Unlimited typebots, 200 chats a month, native integrations, webhooks, custom JavaScript and CSS, community support.

• Starter$39

  per month for 2 seats and 2,000 chats

  Branding removed, file collection from users, folders and direct priority support. Extra chats cost $10 per 500.

• Pro$89

  per month for 5 seats and 10,000 chats

  Adds WhatsApp integration, custom domains and in-depth analytics. Extra chats are priced in tiers.

• EnterpriseCustom

  Custom chat limits and seats, SLAs, SSO, a dedicated IP address and ISO 27001 certified security. Quoted on request.

Heyflow

• Annual discount

  Save up to 31% with yearly billing

  The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.

Typebot

No public discounts listed.