Plann vs Preview App (2026): which should you pick?
As of Nov 13, 2026, Preview App grades higher than Plann: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Preview App grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plann
Instagram-first visual planner and scheduler with AI captions
Preview App
Instagram and TikTok feed planner with scheduling
Which one is for you
Pick Plann if
- Fits if you are a solo creator who plans an Instagram feed by eye
- Works for freelancers who send clients approval links
Look elsewhere if
- Tight if you stay free: Instagram only and 5 video posts a month
- Not for you if you need analytics beyond the basics, as advanced insights are on Grow at $62.50 a month
- Watch out: each plan covers a set number of brands: 1 on Power User, 2 on Build, 5 on Grow
- Watch out: agency and larger plans are quoted separately
Pick Preview App if
- Fits if you plan your Instagram grid before posting and want a free tier
- Works for one person on one device
Look elsewhere if
- Not for you if you want automatic posting for free, since it's on Premium, $12.50 a month
- Too light for teams on the free plan, which is 1 user and 1 device
- Skip it if you use Android, as only iOS and web are listed
- Watch out: monthly prices aren't shown on the page, only yearly ones
How we grade them
| 2.4GPAPlannFair | 2.6GPAPreview AppGood | |
|---|---|---|
| Value for money | BPower User is $12.50 a month on annual billing ($15 monthly), under the category's $17.99 cheaper-quarter mark. | B$6.67 a month on yearly billing for Pro, but auto-posting needs Premium at $12.50, which is inside the $14 cheaper quarter. Monthly prices aren't shown. |
| Free plan and trial | CFree Forever: 1 brand, 1 user, Instagram only, 30 AI credits and 5 video posts a month. You'll hit those. | BFree for one user on one device, with unlimited planned posts, a Reels and TikTok planner and a video editor. One person could live on that, but not post automatically. |
| Features | CVisual planner, AI captions, scheduling, strategy builder and team approvals. Advanced insights are on Grow. | CFeed grid planner, editing, hashtags and captions, plus auto-posting on Premium. Per the listing, it's centred on Instagram and TikTok, and auto-posting, story planner and full analytics are Premium only. |
| Ease of use | CNo store rating on record. A planner and profiles to set up. | CNo store rating on record. You connect accounts and learn the grid planner. |
| Platforms and integrations | BWeb, iOS and Android, with Pixabay, Pexels and CloudSpot. | BiPhone app and web, with a desktop planner on Premium. It lists only Instagram, TikTok and Facebook, and no Android app is shown. |
| Best for | planning an Instagram feed visually | planning an Instagram and TikTok feed grid |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plann and Preview App. How we grade
Price against what you get
Plann starts at $12.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Preview App starts at $6.67 a month and scores 2.3.
They score the same, and Preview App starts $5.83 a month lower. Of the other social media schedulers on the chart, 4 score higher than Plann for less, and 2 score higher than Preview App for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Preview App also covers video editing and reports.
At a glance
| Plann | Preview App | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12.50 per month, billed annually ($15 billed monthly) | $6.67 per month, billed yearly |
| Free plan | Free Forever plan: 1 brand, 1 user, Instagram scheduling only, 30 AI credits a month and 5 video posts a month. | 1 user and 1 device, unlimited posts, Reels and TikTok planner, 2 filter packs, basic analytics and a video editor. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Plann | Preview App Pty Ltd |
| Price read from | plannthat.com | thepreviewapp.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Plann
- The free plan schedules to Instagram only, with 5 video posts a month.
- Each plan covers one set of channels per brand: Power User has one brand, Build two, Grow five.
- Advanced insights and analytics are on the Grow plan.
- Agency and extra large plans are quoted separately on request.
Preview App
- Auto-posting, the story planner and full analytics need the Premium plan.
- Listed prices are the yearly-billed monthly equivalents; the page says monthly plans exist but shows no monthly price.
- The free plan is limited to 1 user and 1 device.
- It centers on Instagram and TikTok, with Facebook posting on Premium; other networks are not listed.
Key features
Plann
- Visual planner
- A drag-and-drop calendar and feed planner for arranging posts, with image editing tools and customizable brand calendars.
- AI content and captions
- An AI suite generates captions and post ideas and draws on 1,000+ caption templates and suggested hashtag sets.
- Multi-network scheduling
- Schedules to Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads, with one-click cross posting.
- Strategy builder
- A strategy builder with launch blueprints and to-do lists helps plan what to post, alongside daily post ideas.
- Team workflow
- Build and Grow add team chat, approval flows and shareable links for working with clients and teammates.
- Companion mobile apps
- iOS and Android apps support posting on the go and reminders for native posting.
Preview App
- Feed grid planner
- Drag and drop photos, videos and carousels to see how the Instagram grid will look before anything is posted.
- Auto-posting
- On Premium, posts to Instagram, Facebook and TikTok are published for you; the app says Instagram has approved it for auto-posting.
- Built-in editing
- Includes filters, a photo editor, a video editor with music and voiceover, and an image splitter for multi-post layouts.
- Hashtag and caption tools
- Hashtag group manager, hashtag SEO keyword collections and a caption finder with over 3,000 ideas.
- Analytics and competitor insights
- Basic analytics are free; full analytics and competitor insights need Premium.
- Team access
- Premium allows unlimited team members under one subscription, with per-person permissions and no shared Instagram password.
Plans
Plann
Free$0
1 brand and 1 user, Instagram scheduling only, 30 AI credits a month, limited analytics.
Power User$12.50
per month, billed annually ($15 billed monthly)
1 brand and 1 user, unlimited scheduling and uploads, AI caption suite and strategy builder.
Build$25
per month, billed annually ($30 billed monthly)
2 brands and 2 users, with team chat, approval flows and shareable links.
Grow$62.50
per month, billed annually ($75 billed monthly)
5 brands and 4 users, with advanced insights and analytics.
Preview App
Free$0
1 user, 1 device, unlimited planned posts, 2 filter packs and basic analytics.
Pro$6.67
per month, billed yearly (monthly plans exist, price not shown)
Adds all filter packs, repost, all caption fonts and an image splitter.
Premium$12.50
per month, billed yearly (monthly plans exist, price not shown)
Adds auto-posting, story planner, full analytics, competitor insights, desktop planner and unlimited team members.
Ways to pay less
Plann
- Annual discount
Save 20% with annual billing
The pricing page states annual billing saves 20%, with annual prices of $12.50, $25 and $62.50 a month against $15, $30 and $75 monthly.
Preview App
No public discounts listed.
Common questions
Which is cheaper, Plann or Preview App?
As of Nov 13, 2026, Preview App is cheaper to start with: $6.67 a month, against $12.50 a month for Plann. Plann starts at $12.50 per month, billed annually ($15 billed monthly), and Preview App starts at $6.67 per month, billed yearly.
Which has a free plan, Plann or Preview App?
As of Nov 13, 2026, both Plann and Preview App have a free plan.
Which platforms do Plann and Preview App run on?
As of Nov 13, 2026, only Plann lists an Android app. Both list a web app and an iOS app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.