Showit vs Wix (2026): which should you pick?
As of Nov 13, 2026, we pick Wix: it is second in our ranking of website and landing page builders, and it grades higher too, 2.8 against 2.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Wix grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Showit
Drag-and-drop website builder with an optional WordPress blog
Wix
Drag-and-drop website builder with an AI agent and business apps
Which one is for you
Pick Showit if
- Fits if you want to place things freely on the page and run a WordPress blog behind it
- Works for photographers and small studios who care about layout
Look elsewhere if
- Skip it if you want a blog on the cheapest plan, because the $22 plan has none
- Tight if you can't test properly: the trial blocks domain connection and the WordPress admin
- Pricey if your blog grows, with $63 at 100K visits and $119 at 200K
- Watch out: blog migration works only from WordPress and Squarespace, and Basic Starter allows only pre-installed plugins
Pick Wix if
- Fits if you take bookings, sell tickets or run a small shop from one site
- Works for beginners who build on the free plan first and pay once the site's ready
Look elsewhere if
- Pricey if you need to take payments, as that starts on Core at $29 a month billed yearly
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
- Watch out: Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps
- Tight if you stay free: a Wix address, Wix ads and 500 MB of storage and bandwidth
How we grade them
| 2.0GPAShowitFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | C$22 a month billed annually ($27 monthly), right at the category's dearer-quarter mark. The $27 plan is the first with a blog. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CA 14-day trial with no card, but no domain connection or WordPress admin during it, and no free plan. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | CFree-form design, a WordPress blog, backups and SEO controls. Gaps: no blog on the base plan, visit caps, and migrations only from WordPress and Squarespace. | AMore built-in business tools than others in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. |
| Ease of use | CNo store rating on record. A builder where the work is designing the site yourself. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence get a site started, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | CWeb only, with WordPress as the one integration. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | free-form site design with a WordPress blog | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Showit and Wix. How we grade
Price against what you get
Showit starts at $22 a month and scores 2.0 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher and starts $5 a month lower. Of the other website and landing page builders on the chart, 43 score higher than Showit for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Wix also covers AI agents.
At a glance
| Showit | Wix | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $22 per month, billed annually ($27 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Showit | Wix.com, Inc. |
| Price read from | showit.com | wix.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Showit
- During the free trial you cannot connect a domain or reach the WordPress admin.
- Blog plans cap monthly blog visits, and traffic above 200K needs a custom arrangement.
- Blog migrations are only available from WordPress and Squarespace.
- The Basic Starter Blog plan allows only the pre-installed plugins.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Showit
- Free-form drag-and-drop design
- Place elements anywhere on the page without code, with templates, fonts, galleries, pop-ups and animations.
- WordPress blog
- Design blog posts and the WordPress theme in Showit; the blog can use thousands of WordPress plugins on Advanced plans.
- Blog migration
- Free migration from WordPress or Squarespace is included on the Advanced Blog plans.
- Hosting and backups
- Hosting with HTTPS is included; blog plans add backups, daily on Basic and every 10 minutes on Advanced.
- SEO controls
- The editor lets you set on-page SEO details for each page.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Showit
Showit$22
per month, billed annually ($27 billed monthly)
Website builder with hosting and 20 GB of media storage, no blog.
Showit & Basic Starter Blog$27
per month, billed annually ($34 billed monthly)
Adds a WordPress blog with pre-installed plugins, 10K visits a month, 20 GB blog storage.
Showit & Advanced Blog$39
per month, billed annually ($49 billed monthly)
Up to 25K blog visits, custom WordPress plugins, unlimited WordPress users and free blog migration.
Showit & Advanced Blog 100K$63
per month, billed annually ($758 per year)
Advanced Blog with higher traffic limits, up to 100K blog visits a month.
Showit & Advanced Blog 200K$119
per month, billed annually ($1,430 per year)
Up to 200K blog visits a month and 30 GB of blog storage.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Showit
- Annual discount
Save 20% with annual billing
The pricing page labels annual billing as a 20% saving over monthly.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Common questions
Which is cheaper, Showit or Wix?
As of Nov 13, 2026, Wix is cheaper to start with: $17 a month, against $22 a month for Showit. Showit starts at $22 per month, billed annually ($27 billed monthly), and Wix starts at $17 per site / month, billed yearly (Light).
Which has a free plan, Showit or Wix?
As of Nov 13, 2026, only Wix has a free plan. Showit does not, though it has a free trial.
Which platforms do Showit and Wix run on?
As of Nov 13, 2026, only Wix lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.