SocialPilot vs Zoho Social
We give SocialPilot a 2.4 GPA and Zoho Social a 2.6, out of 4.0. Zoho Social grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SocialPilot
Social media scheduler for agencies and small teams, priced by plan
Zoho Social
Social media scheduler priced per brand, with agency plans
How we grade them
| 2.4GPASocialPilotFair | 2.6GPAZoho SocialGood | |
|---|---|---|
| Value for money | CEssentials is one user, so a team of two or three buys Standard: $42.50 a month billed yearly for 15 accounts and 3 users. That's above this category's $29 middle and under the $58 dearer quarter. | CPremium is $40 a month billed yearly for one brand with 3 team members, the inbox and approvals; Professional plus a $10 member comes to the same $40. That's between this category's $29 middle and $58 dearer quarter. One person on Standard pays $10. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed. | CThe free plan covers 1 brand of 6 channels but only posts straight away, with no scheduling or calendar. There's also a 15-day trial with no card, and that's what earns the C. |
| Features | BQueues and a calendar for 10 networks, RSS, AI credits, an inbox, analytics, approvals and white-label reports for agencies. Nothing in the listing shows a gap in the core job; the API is held back for Enterprise. | BA calendar and queues for 14 networks, monitoring, an inbox with assignment rules, custom reports, approvals, and leads and tickets sent to Zoho CRM and Desk. Nothing in the listing shows a gap in the core job; most of it sits on Premium. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect accounts and set up queues first. So it gets the ordinary grade. | B4.7 from 700 App Store ratings, which clears the bar for a B. An A needs 1,000 ratings or more behind it. |
| Platforms and integrations | BWeb, iPhone, Android and a browser extension, with Canva, Slack, Zapier, Google Drive, Dropbox, Box and Unsplash. No desktop app, which an A needs. | BWeb, iPhone, Android and a browser extension, with Zoho CRM, Zoho Desk, Canva and Bitly. No desktop app, which an A needs, and the list of outside integrations is short. |
| Best for | small teams that want an inbox on a budget | Zoho users posting to many networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SocialPilot and Zoho Social. How we grade
Price against what you get
SocialPilot starts at $25.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Zoho Social starts at $10 a month and scores 3.0.
Zoho Social scores higher and starts $15.50 a month lower. Of the other social media schedulers on the chart, 3 score higher than SocialPilot for less, and none scores higher than Zoho Social for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SocialPilot starts at $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly). Zoho Social starts at $10 per month for 1 brand (14 channels), billed annually ($15 monthly).
- Zoho Social has a free plan. SocialPilot does not, though it has a free trial.
- Zoho Social also covers shared inbox.
At a glance
| SocialPilot | Zoho Social | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $25.50 per month for up to 7 accounts, billed annually ($30 billed monthly) | $10 per month for 1 brand (14 channels), billed annually ($15 monthly) |
| Free plan | None | 1 brand of 6 channels (X, Instagram, Facebook Page, LinkedIn profile and page, Google Business Profile) and 1 member. Posts go out at once; no scheduling. |
| Free trial | 14-day free trial, no credit card required | 15-day free trial of all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | SocialPilot Technologies Inc. | Zoho Corporation |
| Price read from | socialpilot.co | zoho.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
SocialPilot
- Small agencies that want client approvals and branded reports at a flat price
- Teams posting from RSS feeds or bulk CSV files
- Freelancers managing a handful of accounts on a budget
Zoho Social
- Small businesses with one account on each of many networks
- Teams already using Zoho CRM or Zoho Desk
- Agencies managing 10 to 20 client brands with a client portal
Worth knowing
SocialPilot
- There is no free plan, only a 14-day trial.
- Essentials has 1 user and no inbox, analytics or approvals; those start on Standard.
- Extra social accounts cost $4 a month each and extra users $5 a month each.
- Bulk scheduling, client approvals and white-label reports need Premium; API access is limited to Enterprise.
Zoho Social
- A brand holds one account per network, so two Instagram accounts need two brands; Professional can add up to 5 brands at $14.50 a month each.
- The free plan only publishes straight away; scheduling, drafts and the calendar start at Standard.
- Standard and Professional include 1 team member; extra members cost $10 a month each billed yearly, on Professional and Premium only.
- The full inbox, approvals, custom reports and the Zoho CRM and Desk links need Premium.
Key features
SocialPilot
- Queues and calendar
- Posts for Facebook, Instagram, LinkedIn, X, Threads, TikTok, Pinterest, YouTube, Google Business Profile and Bluesky go into smart queues or onto a calendar view.
- Bulk and RSS scheduling
- CSV uploads and bulk scheduling start on Premium, and every plan can pull posts from RSS feeds (5 on Essentials up to 20 on Ultimate).
- AI Pilot credits
- An AI writer drafts and adapts posts on monthly credits: 500 on Essentials, 1,000 on Standard, 5,000 on Premium and unlimited on Ultimate.
- Social inbox
- From Standard, comments, messages and story replies are answered in one inbox, with inbox automation.
- Analytics and white-label reports
- Standard adds analytics and emailed PDF reports; Premium adds custom and competitor reports and reports carrying the agency's own branding.
- Client management and approvals
- Premium gives clients their own seats to review and approve posts, and Ultimate adds an advanced white-label dashboard.
Zoho Social
- Publishing calendar and queues
- From Standard, see planned and published posts on one calendar and reschedule by dragging. Queues post into set time slots, and SmartQ on Premium picks times from audience activity.
- Inbox
- Direct messages from X, Facebook, Instagram and LinkedIn pages start on Professional. Premium adds a full inbox with assignment rules, saved replies and WhatsApp and Telegram.
- Listening dashboard
- Columns track mentions, brand keywords and reviews across networks, with a live stream of new engagement. Monitoring starts on Professional.
- Reports
- Summary reports from Standard, post stats and hashtag reports from Professional, and custom, exported and scheduled reports on Premium. Agency plans brand reports as the agency's own.
- Team approvals
- Premium adds custom roles, draft approvals and discussion threads, plus chat and audio or video calls between team members.
- Zoho CRM and Desk links
- On Premium, social contacts become Zoho CRM leads and social messages can be turned into Zoho Desk tickets.
Plans
SocialPilot
Essentials$25.50
per month for up to 7 accounts, billed annually ($30 billed monthly)
7 social accounts, 1 user, 500 AI credits, smart queues, a calendar, a content library and 5 RSS feeds.
Standard$42.50
per month for up to 15 accounts, billed annually ($50 billed monthly)
15 accounts, 3 users, 1,000 AI credits, the social inbox, analytics, PDF reports and manager approvals.
Premium$85
per month for up to 25 accounts, billed annually ($100 billed monthly)
25 accounts, 6 users, unlimited client seats, bulk scheduling, custom and competitor reports, client approvals and white-label reports.
Ultimate$170
per month for up to 50 accounts, billed annually ($200 billed monthly)
50 accounts, unlimited users and AI credits, advanced white label, enforced 2FA, migration help and an account manager.
EnterpriseCustom
Custom account limits, unlimited users and clients, single sign-on and API access.
Zoho Social
Free$0
1 brand of 6 channels and 1 team member. Posts publish right away, with no scheduling or calendar. Accounts move here after the trial.
Standard$10
per month for 1 brand (14 channels), billed annually ($15 monthly)
1 team member, all 14 networks, scheduling, drafts and the calendar, Stories and Reels, summary reports and 40 AI credits.
Professional$30
per month for 1 brand (14 channels), billed annually ($40 monthly)
1 team member, plus bulk and repeat scheduling, RSS feeds, post insights, direct messages and monitoring. Up to 5 extra brands.
Premium$40
per month for 1 brand (16 channels), billed annually ($65 monthly)
3 team members, WhatsApp and Telegram, the inbox, approvals, SmartQ, custom reports and Zoho CRM and Zoho Desk integrations.
Agency$230
per month for up to 10 client brands, billed annually ($320 monthly)
5 team members, Premium features, client invites, a client portal and agency-branded scheduled reports. 5 more clients cost $76 a month.
Agency Plus$330
per month for up to 20 client brands, billed annually ($460 monthly)
Everything in Agency for 20 client brands and 5 team members, with 80 AI credits.
Ways to pay less
SocialPilot
- Annual discount
15% off with annual billing
Annual billing brings Essentials to $25.50 a month from $30, Standard to $42.50 from $50, Premium to $85 from $100 and Ultimate to $170 from $200.
Zoho Social
- Annual discount
Save 33% with yearly billing
Yearly billing brings Standard from $15 to $10, Professional from $40 to $30 and Premium from $65 to $40 a month.
- Nonprofit
Discounts for nonprofits
The pricing FAQ says Zoho Social offers discounts to nonprofits, NGOs and government institutions; terms are given on request.
