Agorapulse vs Zoho Social
We give Agorapulse a 2.2 GPA and Zoho Social a 2.6, out of 4.0. Zoho Social grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Zoho Social
Social media scheduler priced per brand, with agency plans
How we grade them
| 2.2GPAAgorapulseFair | 2.6GPAZoho SocialGood | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | CPremium is $40 a month billed yearly for one brand with 3 team members, the inbox and approvals; Professional plus a $10 member comes to the same $40. That's between this category's $29 middle and $58 dearer quarter. One person on Standard pays $10. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | CThe free plan covers 1 brand of 6 channels but only posts straight away, with no scheduling or calendar. There's also a 15-day trial with no card, and that's what earns the C. |
| Features | BA strong inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | BA calendar and queues for 14 networks, monitoring, an inbox with assignment rules, custom reports, approvals, and leads and tickets sent to Zoho CRM and Desk. Nothing in the listing shows a gap in the core job; most of it sits on Premium. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | B4.7 from 700 App Store ratings, which clears the bar for a B. An A needs 1,000 ratings or more behind it. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | BWeb, iPhone, Android and a browser extension, with Zoho CRM, Zoho Desk, Canva and Bitly. No desktop app, which an A needs, and the list of outside integrations is short. |
| Best for | teams buried in comments and DMs | Zoho users posting to many networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Zoho Social. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Zoho Social starts at $10 a month and scores 3.0.
Zoho Social scores higher and starts $69 a month lower. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and none scores higher than Zoho Social for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly). Zoho Social starts at $10 per month for 1 brand (14 channels), billed annually ($15 monthly).
- Zoho Social has a free plan. Agorapulse does not, though it has a free trial.
- Only Zoho Social lists a browser extension.
At a glance
| Agorapulse | Zoho Social | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | $10 per month for 1 brand (14 channels), billed annually ($15 monthly) |
| Free plan | None | 1 brand of 6 channels (X, Instagram, Facebook Page, LinkedIn profile and page, Google Business Profile) and 1 member. Posts go out at once; no scheduling. |
| Free trial | 30-day free trial, no credit card required | 15-day free trial of all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Agorapulse | Zoho Corporation |
| Price read from | agorapulse.com | zoho.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Agorapulse
- Teams that spend much of their day answering comments and DMs
- Marketers who need to show the traffic and revenue social posts bring in
- Agencies sharing calendars with clients for approval
Zoho Social
- Small businesses with one account on each of many networks
- Teams already using Zoho CRM or Zoho Desk
- Agencies managing 10 to 20 client brands with a client portal
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Zoho Social
- A brand holds one account per network, so two Instagram accounts need two brands; Professional can add up to 5 brands at $14.50 a month each.
- The free plan only publishes straight away; scheduling, drafts and the calendar start at Standard.
- Standard and Professional include 1 team member; extra members cost $10 a month each billed yearly, on Professional and Premium only.
- The full inbox, approvals, custom reports and the Zoho CRM and Desk links need Premium.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Zoho Social
- Publishing calendar and queues
- From Standard, see planned and published posts on one calendar and reschedule by dragging. Queues post into set time slots, and SmartQ on Premium picks times from audience activity.
- Inbox
- Direct messages from X, Facebook, Instagram and LinkedIn pages start on Professional. Premium adds a full inbox with assignment rules, saved replies and WhatsApp and Telegram.
- Listening dashboard
- Columns track mentions, brand keywords and reviews across networks, with a live stream of new engagement. Monitoring starts on Professional.
- Reports
- Summary reports from Standard, post stats and hashtag reports from Professional, and custom, exported and scheduled reports on Premium. Agency plans brand reports as the agency's own.
- Team approvals
- Premium adds custom roles, draft approvals and discussion threads, plus chat and audio or video calls between team members.
- Zoho CRM and Desk links
- On Premium, social contacts become Zoho CRM leads and social messages can be turned into Zoho Desk tickets.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Zoho Social
Free$0
1 brand of 6 channels and 1 team member. Posts publish right away, with no scheduling or calendar. Accounts move here after the trial.
Standard$10
per month for 1 brand (14 channels), billed annually ($15 monthly)
1 team member, all 14 networks, scheduling, drafts and the calendar, Stories and Reels, summary reports and 40 AI credits.
Professional$30
per month for 1 brand (14 channels), billed annually ($40 monthly)
1 team member, plus bulk and repeat scheduling, RSS feeds, post insights, direct messages and monitoring. Up to 5 extra brands.
Premium$40
per month for 1 brand (16 channels), billed annually ($65 monthly)
3 team members, WhatsApp and Telegram, the inbox, approvals, SmartQ, custom reports and Zoho CRM and Zoho Desk integrations.
Agency$230
per month for up to 10 client brands, billed annually ($320 monthly)
5 team members, Premium features, client invites, a client portal and agency-branded scheduled reports. 5 more clients cost $76 a month.
Agency Plus$330
per month for up to 20 client brands, billed annually ($460 monthly)
Everything in Agency for 20 client brands and 5 team members, with 80 AI credits.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Zoho Social
- Annual discount
Save 33% with yearly billing
Yearly billing brings Standard from $15 to $10, Professional from $40 to $30 and Premium from $65 to $40 a month.
- Nonprofit
Discounts for nonprofits
The pricing FAQ says Zoho Social offers discounts to nonprofits, NGOs and government institutions; terms are given on request.
