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Melhores Software de CRM (2026): nosso top 3 entre 49, em ordem

Em 9 de out. de 2026, nossa primeira escolha é HubSpot (GPA de 3.2), depois Zoho CRM e Twenty.

Classificado por ToolGPA em 9 de out. de 2026 · fichas verificadas até 18 de out. de 2026

Acompanhe contatos, negócios e conversas do primeiro contato ao fechamento.

Guia gratuito de ferramentas de CRM

Nosso top 3 de ferramentas de CRM

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. 1º lugar: HubSpot

    Plano gratuito · a partir de $20/mês

    Para: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    app para iPhone e iPad: 4.7 de 5 na App Store

    Preços e detalhes de HubSpot

  2. 2º lugar: Zoho CRM

    Plano gratuito · a partir de $14/mês

    Para: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    app para iPhone e iPad: 4.4 de 5 na App Store

    Preços e detalhes de Zoho CRM

  3. 3º lugar: Twenty

    Plano gratuito · a partir de $9/mês

    Para: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Preços e detalhes de Twenty

Classificado em 9 de out. de 2026 a partir do que cada ficha mostra e do que as pessoas dizem sobre a ferramenta, não de testes nossos. Como classificamos

Preço diante do que você recebe

Quais ferramentas de CRM dão mais pelo dinheiro?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Veja todas as 47 no gráfico

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A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Manter48Você decide0Criar1Você conseguiria criar pelo menos o básico de 1 ferramentas de CRM daqui.

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49 ferramentas

Ferramentas

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Teste gratuito · a partir de $30/mêsWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Plano gratuito · a partir de $29/mêsWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Plano gratuito · a partir de $35/mêsWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Plano gratuito · a partir de $7/mêsWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Plano gratuito · a partir de $49/mêsWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Teste gratuito · a partir de $79.20/mêsWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Plano gratuito · a partir de $18/mêsWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Plano gratuito · a partir de $40/mêsWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Teste gratuito · a partir de $9/mêsWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Teste gratuito · a partir de $23/mêsWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Plano gratuito · a partir de $4.99/mêsmacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Teste gratuito · a partir de $15/mêsmacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Teste gratuito · a partir de $12/mêsWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Teste gratuito · a partir de $335/anoWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Plano gratuito · a partir de $13.79/mêsWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Plano gratuito · a partir de $15/mêsWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Teste gratuito · a partir de $24/mêsWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Teste gratuito · a partir de $9/mêsWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Teste gratuito · a partir de $97/mêsWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Teste gratuito · a partir de $29/mêsWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Plano gratuito · a partir de $20/mêsWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Teste gratuito · a partir de $29/mêsWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Teste gratuito · a partir de $299/mêsWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Teste gratuito · a partir de $25/mêsWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Teste gratuito · a partir de $15/mêsWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Teste gratuito · a partir de $89/mêsWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Plano gratuito · a partir de $10/mêsWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Teste gratuito · a partir de $65/mêsWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Plano gratuito · a partir de $9/mêsWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Teste gratuito · a partir de $24/mêsWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Teste gratuito · a partir de $24.90/mêsWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Teste gratuito · a partir de $11/mêsWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Teste gratuito · a partir de $13/mêsWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Plano gratuito · a partir de $31.10/mêsWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Teste gratuito · a partir de $9.95/mêsWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Teste gratuitoWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Teste gratuito · a partir de $14/mêsWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Teste gratuito · a partir de $25/mêsWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Teste gratuito · a partir de $29/mêsWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Plano gratuito · a partir de $25/mêsWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Teste gratuito · a partir de $23/mêsWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Plano gratuito · a partir de $49/mêsWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Plano gratuito · a partir de $49/mêsiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Plano gratuito · a partir de £130/mêsWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Plano gratuito · a partir de $39.90/mêsWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    PagoWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Plano gratuito · a partir de $9/mêsWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Plano gratuito · a partir de $12/mêsWeb · iOS · Android

Guias

Listas curtas e alternativas de ferramentas de CRM.

  • +2
    Melhores

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 ferramentas · Atualizado em outubro de 2026

Perguntas frequentes

Quais ferramentas de CRM são melhores?

Em 9 de out. de 2026, ToolGPA classifica assim: HubSpot em primeiro (para: most small businesses), Zoho CRM em segundo (para: small teams that want a larger free plan and lower prices), Twenty em terceiro (para: teams that want an open-source CRM on their own servers).

Como ToolGPA classifica ferramentas de CRM?

A partir do que as próprias páginas de cada ferramenta mostram (preço, plano gratuito, plataformas, recursos e limites) e do que as pessoas dizem dela em avaliações e discussões públicas. Não de testes nossos. O primeiro lugar vai para a ferramenta que serve a mais gente, e o segundo e o terceiro para as melhores escolhas de quem fica de fora.