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The Event Ticketing Insider’s Guide

Every one of the 12 event ticketing platforms we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.

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ToolGPAOctober 2026

Event Ticketing

The Insider’s Guide

Sell tickets to your event, check people in at the door and get paid out quickly.

  • Ticket Tailor
  • Eventbrite
  • Zeffy
  • Luma
  • Billetto
  • Humanitix

Every one we grade, what they cost, the best buy at each budget and the three to look at first.

Checked Oct 18, 2026 · toolgpa.com

12graded

Contents

  1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
  2. 02Our top threeThe three we'd look at first, and who each one suits
  3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
  4. 04The gradesThe highest graded, and how the whole category does on each subject
  5. 05Keep or make?Which are worth paying for, and which you could make yourself
  6. 06Every toolAll of them, best graded first, with what each costs
  7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
  8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Event Ticketing page too, where it is kept up to date. Checked Oct 18, 2026.

Part 01 · Overview

Welcome

What these tools do, how many we grade and what to know before choosing

12

event ticketing platforms we grade, from their own pages

Sell tickets to your event, check people in at the door and get paid out quickly.

Before you choose, here are 7 things to know about event ticketing platforms, worked out from every one we grade.

  1. 1

    We grade 12 event ticketing platforms

    11 of them are free or have a free plan, and 1 more let you try before paying. Everything in this guide comes from their own pages and our grades.

  2. 2

    Paid plans start at $59 a month in the middle

    From $15 (Eventbrite) to $200 (Eventzilla), going by what each one's paid plans start at.

  3. 3

    Best value: Eventbrite, Zeffy, TicketSpice and Ticket Tailor

    Nothing on our chart scores higher than these without costing more.

  4. 4

    10 of 12 have iPhone and Android apps

    12 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

  5. 5

    The middle GPA is 2.9

    6 score 3.0 or higher. The highest is Luma, at 3.2.

  6. 6

    Best free option: Luma

    Luma has the highest GPA of the free ones, 3.2. Event pages and calendars for community events, free or paid.

  7. 7

    12 worth keeping, 0 you could make

    By our keep-or-make rules, 12 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three event ticketing platforms we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

  1. 1st

    3.0GPA

    Ticket Tailor

    Free

    For: Most people selling tickets to small and mid-sized events

    Ticket Tailor sells tickets to one-off, recurring and seated events with no subscription and no cut of the price. You pay a flat $0.85 a paid ticket plus VAT, or from $0.30 with prepaid credits, and can pass it to buyers as a booking fee: $170 on 200 tickets at $20. Free events cost nothing up to 5,000 tickets a year, money lands in your own Stripe, PayPal or Square account as you sell, and the iPhone and Android check-in app works offline and takes Tap to Pay at the door. Know the limits: that account's card fees come out of your sales on top (2.9% + $0.30 with Stripe in the US), each reserved seat uses an extra credit, and removing its branding costs $49 a month.

    The Ticket Tailor Insider’s Guide
  2. 2nd

    3.0GPA

    Eventbrite

    Free plan · from $15/mo

    For: Organizers who want buyers to find them and to pay the fees

    Eventbrite lists your event on its own marketplace, where buyers browse local events, with reserved seating, timed entry, email campaigns, social ad tools and payouts before the event. Publishing is free and free events carry no fees. On paid tickets buyers pay by default: 3.7% + $1.79 a ticket plus 2.9% processing per order, or $506 on 200 tickets at $20 before processing. Its Organizer app for iPhone and iPad averages 4.8 from about 32,600 ratings. It is second because its fee is about three times Ticket Tailor's, whoever pays it; its pricing plans cover only the US, Canada, Australia, New Zealand, the UK and Ireland, and more than 250 marketing emails a day needs Pro from $15 a month.

    The Eventbrite Insider’s Guide
  3. 3rd

    3.2GPA

    Zeffy

    Free

    For: Nonprofits that want to keep the whole ticket price

    Zeffy sells tickets for nonprofits and takes nothing from them, not even card fees: 200 tickets at $20 pays out the full $4,000, in a weekly payout. Buyers are asked at checkout for an optional tip to Zeffy and can set it to zero. Ticket forms have group and members-only rates, add-ons and tax receipts, volunteers check people in from the app or a shared web page, and Tap to Pay takes card sales at the door, with donations, raffles and auctions alongside. It is third because only nonprofits can use it, and only in the US, Canada, the UK, Ireland and Australia, with no seating charts or app integrations on record.

    The Zeffy Insider’s Guide

Part 03 · Pricing

What they cost

What paid plans start at, the best buy at each budget and the free plans

$59

A month to start, in the middle of those that charge

Going by our grades, Eventbrite, Zeffy, TicketSpice, Ticket Tailor and 2 more give the most for the money among event ticketing platforms: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $59 a month across the 3 that charge, from $15 (Eventbrite) to $200 (Eventzilla). 7 more cost nothing at all.

2 of the 10 score above the category's average while starting at or below its middle price. 1 cost more than the middle price and score below the average.

The best buy at each budget

  • Free

    Billetto, Humanitix, Ticket Tailor, TicketSpice, Zeffy

    Costs nothing. Nothing at that price or less scores higher.

  • Up to $20 a month

    Eventbrite

    Starts at $15 a month. Nothing at that price or less scores higher.

Price against what you get

Each dot is one of 10 event ticketing platforms. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.

C2.0B3.0A4.0Free$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessEventbriteZeffyTicketSpiceEventzillaLuma

What paid plans start at, a month (each step along is roughly double) →

The best free ones

  • Luma

    Free plan · Free plan · from $59/mo

    3.2
  • Zeffy

    Free

    3.2
  • Billetto

    Free

    3.0
  • Eventbrite

    Free plan · Free plan · from $15/mo

    3.0
  • Humanitix

    Free

    3.0
  • Ticket Tailor

    Free

    3.0

Part 04 · Grades

The grades

The highest graded, and how the whole category does on each subject

3.2

The highest GPA, Luma's

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded event ticketing platforms, then how the whole category does on each subject.

ToolValueFreeFeaturesEasePlatformsGPA
LumaABCAB3.2
ZeffyAABCB3.2
BillettoBABCB3.0
EventbriteCBBAB3.0
HumanitixBABCB3.0
Ticket TailorBABCB3.0
TicketLeapBACCB2.8
TitoBACCB2.8
EventzillaCBBCB2.6
TicketSpiceCBBCB2.6
UniverseCACCB2.6
AcceleventsDCACB2.4

How the whole category does

Each bar is every event ticketing platform we grade, cut by the letter it got on that subject.

  • Value for moneyavg 2.7
  • Free plan and trialavg 3.5
  • Featuresavg 2.8
  • Ease of useavg 2.3
  • Platforms and integrationsavg 3.0

Part 05 · Keep or make

Keep or make?

Which are worth paying for, and which you could make yourself

0

Simple enough to make yourself, of 12

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where event ticketing platforms land, by the same rules for every tool.

  • 12

    Keep it

    It does something you could not reasonably make for yourself, or it costs nothing.

  • 0

    Your call

    You could make the core of it, and you would give something up.

  • 0

    You could make this

    What it does is the kind of thing an AI app builder makes well, and it charges every month.

Worth keeping

  • Luma

    To replace Luma you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.

  • Zeffy

    Zeffy is free, so making your own would save you nothing.

  • Billetto

    Billetto is free, so making your own would save you nothing.

  • Eventbrite

    To replace Eventbrite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.

Part 06 · Every tool

Every tool

All of them, best graded first, with what each costs

12

Tools, best graded first

Every event ticketing platform we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

  1. 1LumaFree plan · from $59/mo3.2
  2. 2ZeffyFree3.2
  3. 3BillettoFree3.0
  4. 4EventbriteFree plan · from $15/mo3.0
  5. 5HumanitixFree3.0
  6. 6Ticket TailorFree3.0
  7. 7TicketLeapFree2.8
  8. 8TitoFree2.8
  9. 9EventzillaFree plan · from $200/mo2.6
  10. 10TicketSpiceFree2.6
  11. 11UniverseFree plan2.6
  12. 12AcceleventsFree trial · from $7,5002.4

Part 07 · Questions

Quick answers

The questions people ask when choosing, each answered in a line or two

8

Questions, each answered in a line or two

What are the best event ticketing platforms?

Ticket Tailor first, Eventbrite second, Zeffy third. Ticket Tailor is for most people selling tickets to small and mid-sized events.

Which event ticketing platforms give the most for the money?

Eventbrite, Zeffy, TicketSpice, Ticket Tailor, Humanitix and Billetto.

Which are the best free event ticketing platforms?

Of the 7 event ticketing platforms here with no paid plan at all, Billetto, Humanitix, Ticket Tailor, TicketSpice and 1 more score highest, at 2.7 out of 4.

Which event ticketing platforms are best for under $20 a month?

Eventbrite, with a score of 3.3 out of 4: the highest among the 8 that start at $20 a month or less.

Which event ticketing platforms cost the most for what they offer?

On this chart, Eventzilla (starts at $200 a month, scores 2.7 out of 4, and 2 tools score higher for less) and Luma (starts at $59 a month, scores 3.0 out of 4, and 1 tool scores higher for less).

How much do event ticketing platforms cost?

The middle starting price is $59 a month: half of the 3 event ticketing platforms with a recurring price start below that and half above.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.

How does ToolGPA grade event ticketing platforms?

Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.

Part 08 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

2,281

Tools graded, in 73 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 2,281

    tools graded

  • 73

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Event Ticketing: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/categories/event-ticketing

Know someone choosing between event ticketing platforms?

Send them this guide: toolgpa.com/categories/event-ticketing/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The top three event ticketing platforms have guides of their own, and so does every category near this one.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.