The Event Ticketing Insider’s Guide
Every one of the 12 event ticketing platforms we grade in one document: the top three, what they cost, the grades and the full list. Read it here, or keep a copy.
Event Ticketing
The Insider’s Guide
Sell tickets to your event, check people in at the door and get paid out quickly.
- Ticket Tailor
- Eventbrite
- Zeffy
- Luma
- Billetto
- Humanitix
Every one we grade, what they cost, the best buy at each budget and the three to look at first.
Checked Oct 18, 2026 · toolgpa.com

Contents
- 01WelcomeWhat these tools do, how many we grade and what to know before choosing
- 02Our top threeThe three we'd look at first, and who each one suits
- 03What they costWhat paid plans start at, the best buy at each budget and the free plans
- 04The gradesThe highest graded, and how the whole category does on each subject
- 05Keep or make?Which are worth paying for, and which you could make yourself
- 06Every toolAll of them, best graded first, with what each costs
- 07Quick answersThe questions people ask when choosing, each answered in a line or two
- 08About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Event Ticketing page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What these tools do, how many we grade and what to know before choosing
12
event ticketing platforms we grade, from their own pages
Sell tickets to your event, check people in at the door and get paid out quickly.
Before you choose, here are 7 things to know about event ticketing platforms, worked out from every one we grade.
- 1
We grade 12 event ticketing platforms
11 of them are free or have a free plan, and 1 more let you try before paying. Everything in this guide comes from their own pages and our grades.
- 2
Paid plans start at $59 a month in the middle
From $15 (Eventbrite) to $200 (Eventzilla), going by what each one's paid plans start at.
- 3
Best value: Eventbrite, Zeffy, TicketSpice and Ticket Tailor
Nothing on our chart scores higher than these without costing more.
- 4
10 of 12 have iPhone and Android apps
12 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.
- 5
The middle GPA is 2.9
6 score 3.0 or higher. The highest is Luma, at 3.2.
- 6
Best free option: Luma
Luma has the highest GPA of the free ones, 3.2. Event pages and calendars for community events, free or paid.
- 7
12 worth keeping, 0 you could make
By our keep-or-make rules, 12 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.
Part 02 · Top three
Our top three
The three we'd look at first, and who each one suits
The three event ticketing platforms we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.
1st
3.0GPATicket Tailor
Free
For: Most people selling tickets to small and mid-sized events
Ticket Tailor sells tickets to one-off, recurring and seated events with no subscription and no cut of the price. You pay a flat $0.85 a paid ticket plus VAT, or from $0.30 with prepaid credits, and can pass it to buyers as a booking fee: $170 on 200 tickets at $20. Free events cost nothing up to 5,000 tickets a year, money lands in your own Stripe, PayPal or Square account as you sell, and the iPhone and Android check-in app works offline and takes Tap to Pay at the door. Know the limits: that account's card fees come out of your sales on top (2.9% + $0.30 with Stripe in the US), each reserved seat uses an extra credit, and removing its branding costs $49 a month.
The Ticket Tailor Insider’s Guide2nd
3.0GPAEventbrite
Free plan · from $15/mo
For: Organizers who want buyers to find them and to pay the fees
Eventbrite lists your event on its own marketplace, where buyers browse local events, with reserved seating, timed entry, email campaigns, social ad tools and payouts before the event. Publishing is free and free events carry no fees. On paid tickets buyers pay by default: 3.7% + $1.79 a ticket plus 2.9% processing per order, or $506 on 200 tickets at $20 before processing. Its Organizer app for iPhone and iPad averages 4.8 from about 32,600 ratings. It is second because its fee is about three times Ticket Tailor's, whoever pays it; its pricing plans cover only the US, Canada, Australia, New Zealand, the UK and Ireland, and more than 250 marketing emails a day needs Pro from $15 a month.
The Eventbrite Insider’s Guide3rd
3.2GPAZeffy
Free
For: Nonprofits that want to keep the whole ticket price
Zeffy sells tickets for nonprofits and takes nothing from them, not even card fees: 200 tickets at $20 pays out the full $4,000, in a weekly payout. Buyers are asked at checkout for an optional tip to Zeffy and can set it to zero. Ticket forms have group and members-only rates, add-ons and tax receipts, volunteers check people in from the app or a shared web page, and Tap to Pay takes card sales at the door, with donations, raffles and auctions alongside. It is third because only nonprofits can use it, and only in the US, Canada, the UK, Ireland and Australia, with no seating charts or app integrations on record.
The Zeffy Insider’s Guide
Part 03 · Pricing
What they cost
What paid plans start at, the best buy at each budget and the free plans
$59
A month to start, in the middle of those that charge
Going by our grades, Eventbrite, Zeffy, TicketSpice, Ticket Tailor and 2 more give the most for the money among event ticketing platforms: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $59 a month across the 3 that charge, from $15 (Eventbrite) to $200 (Eventzilla). 7 more cost nothing at all.
2 of the 10 score above the category's average while starting at or below its middle price. 1 cost more than the middle price and score below the average.
The best buy at each budget
Free
Billetto, Humanitix, Ticket Tailor, TicketSpice, Zeffy
Costs nothing. Nothing at that price or less scores higher.
Up to $20 a month
Eventbrite
Starts at $15 a month. Nothing at that price or less scores higher.
Price against what you get
Each dot is one of 10 event ticketing platforms. Further left costs less; higher up scores better on features, ease of use and platforms. The green line is the best score at each price.
What paid plans start at, a month (each step along is roughly double) →
The best free ones
- 3.2
Luma
Free plan · Free plan · from $59/mo
- 3.2
Zeffy
Free
- 3.0
Billetto
Free
- 3.0
Eventbrite
Free plan · Free plan · from $15/mo
- 3.0
Humanitix
Free
- 3.0
Ticket Tailor
Free
Part 04 · Grades
The grades
The highest graded, and how the whole category does on each subject
3.2
The highest GPA, Luma's
Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded event ticketing platforms, then how the whole category does on each subject.
| Tool | Value | Free | Features | Ease | Platforms | GPA |
|---|---|---|---|---|---|---|
| Luma | A | B | C | A | B | 3.2 |
| Zeffy | A | A | B | C | B | 3.2 |
| Billetto | B | A | B | C | B | 3.0 |
| Eventbrite | C | B | B | A | B | 3.0 |
| Humanitix | B | A | B | C | B | 3.0 |
| Ticket Tailor | B | A | B | C | B | 3.0 |
| TicketLeap | B | A | C | C | B | 2.8 |
| Tito | B | A | C | C | B | 2.8 |
| Eventzilla | C | B | B | C | B | 2.6 |
| TicketSpice | C | B | B | C | B | 2.6 |
| Universe | C | A | C | C | B | 2.6 |
| Accelevents | D | C | A | C | B | 2.4 |
How the whole category does
Each bar is every event ticketing platform we grade, cut by the letter it got on that subject.
- Value for moneyavg 2.7
- Free plan and trialavg 3.5
- Featuresavg 2.8
- Ease of useavg 2.3
- Platforms and integrationsavg 3.0
Part 05 · Keep or make
Keep or make?
Which are worth paying for, and which you could make yourself
0
Simple enough to make yourself, of 12
Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where event ticketing platforms land, by the same rules for every tool.
12
Keep it
It does something you could not reasonably make for yourself, or it costs nothing.
0
Your call
You could make the core of it, and you would give something up.
0
You could make this
What it does is the kind of thing an AI app builder makes well, and it charges every month.
Worth keeping
Luma
To replace Luma you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Zeffy
Zeffy is free, so making your own would save you nothing.
Billetto
Billetto is free, so making your own would save you nothing.
Eventbrite
To replace Eventbrite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Part 06 · Every tool
Every tool
All of them, best graded first, with what each costs
12
Tools, best graded first
Every event ticketing platform we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.
Part 07 · Questions
Quick answers
The questions people ask when choosing, each answered in a line or two
8
Questions, each answered in a line or two
What are the best event ticketing platforms?
Ticket Tailor first, Eventbrite second, Zeffy third. Ticket Tailor is for most people selling tickets to small and mid-sized events.
Which event ticketing platforms give the most for the money?
Eventbrite, Zeffy, TicketSpice, Ticket Tailor, Humanitix and Billetto.
Which are the best free event ticketing platforms?
Of the 7 event ticketing platforms here with no paid plan at all, Billetto, Humanitix, Ticket Tailor, TicketSpice and 1 more score highest, at 2.7 out of 4.
Which event ticketing platforms are best for under $20 a month?
Eventbrite, with a score of 3.3 out of 4: the highest among the 8 that start at $20 a month or less.
Which event ticketing platforms cost the most for what they offer?
On this chart, Eventzilla (starts at $200 a month, scores 2.7 out of 4, and 2 tools score higher for less) and Luma (starts at $59 a month, scores 3.0 out of 4, and 1 tool scores higher for less).
How much do event ticketing platforms cost?
The middle starting price is $59 a month: half of the 3 event ticketing platforms with a recurring price start below that and half above.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0.
How does ToolGPA grade event ticketing platforms?
Five grades, A to F, for value, the free plan, features, ease of use and platforms, each with its reason, and a GPA that averages them.
Part 08 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Event Ticketing, kept up to dateEvery tool in this guide, with prices and grades as they are todaytoolgpa.com/categories/event-ticketing
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Event Ticketing: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/categories/event-ticketing
Know someone choosing between event ticketing platforms?
Send them this guide: toolgpa.com/categories/event-ticketing/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The top three event ticketing platforms have guides of their own, and so does every category near this one.
- Ticket Tailor Insider's GuideEvent ticketing for a flat fee per ticket, with prepaid credits3.0 GPA
- Eventbrite Insider's GuideTicketing and event marketplace, with fees usually paid by buyers3.0 GPA
- Website & Landing Page Builders Insider's Guide34 website and landing page builders, graded and compared
- Web Hosting Insider's Guide24 web hosts, graded and compared
- Courses & Communities Insider's Guide19 course and community platforms, graded and compared
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what each tool’s pages, app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Product names are trademarks of their owners, and no maker made, paid for or approved this guide. Prices and plans change: check each maker’s own site before you buy.



