123FormBuilder vs Wufoo (2026): which should you pick?

Pick 123FormBuilder if

• Fits if you take card payments through a form and already use Stripe or PayPal
• Works for Salesforce users who want form entries to land in Salesforce

Look elsewhere if

• Tight if you stay on the free plan, with 100 submissions a month and 10 fields a form
• Watch out: the paid prices are shown at 50% off a higher crossed-out price, with no end date given
• Pricey if you add people, because extra user licenses cost more on every paid plan
• Skip it if you want your branding removed for free, as that starts on Gold

Pick Wufoo if

• Fits if you need a simple registration, contact or order form on your website
• Works for organizations that want built-in reports on their form entries

Look elsewhere if

• Tight if you stay free: 5 forms, 100 entries a month, 10 fields a form, no file storage, and forms switch off past the limit
• Skip it if you take payments on a budget, since that needs Professional at $33.25 a month billed annually
• Not for you if you work as a team on Starter, which covers a single user; 5 users start on Professional
• Watch out: paid accounts pay $0.05 for each entry over the monthly limit
• Too light for forms that need signatures, and field encryption, password protection and Google Analytics wait for Professional

123FormBuilder

• The free Basic plan stops at 100 submissions a month, 10 fields per form and 1,000 form views.
• Paid prices are shown at 50% off higher crossed-out prices, with no end date given.
• The brand is removed from Gold up; Basic forms carry 123FormBuilder branding.
• Extra user licenses are sold separately on the paid plans.

Wufoo

• The Free plan is limited to 5 forms, 100 entries a month and 10 fields per form, and file storage is for paid accounts only.
• Accepting payments, Google Analytics tracking, field encryption and password protection start on Professional.
• Starter covers a single user; 5 users start on Professional and 20 on Advanced.
• Paid accounts are charged $0.05 for each entry over the monthly limit.

123FormBuilder

Form editor and templates

A form editor with 25+ field types, multi-page forms, digital signatures, Likert scales, embedded files and a template library by form type and industry.

Payment gateways

The site lists integration with 15+ payment gateways, including PayPal, Stripe, Square, Authorize.Net and Braintree.

Salesforce integration

Forms connect to Salesforce Sales Cloud, Marketing Cloud and Experience Cloud.

Branding and domains

Gold removes the 123FormBuilder brand, Platinum adds a custom form domain, Diamond adds a favicon and white labeling is an Enterprise add-on.

Data transfers

Basic allows up to 100 automated data transfers a day; paid plans list them as unlimited.

Accessibility

The vendor says its forms meet WCAG 2.1 Level A and AA and include alt-text for form elements.

Wufoo

Drag-and-drop form builder

Build registration, application, contact and payment forms without writing code, starting from a gallery of more than 400 templates.

Form rules

Rules add branching and conditional logic and can trigger an action once someone submits a form. They are listed from the Starter plan.

Payments

Collect payments through gateways including Stripe, Square, PayPal and Authorize.Net. Accepting payments needs the Professional plan or higher.

Reports and exports

Use out-of-the-box reports or build custom ones to see how forms are performing, and export entries to spreadsheet software.

Theme designer

Customize a ready-made theme or design one to match a brand or website, with or without CSS. A custom logo needs a paid plan.

REST API and integrations

A REST API with a daily request limit is part of every plan. Wufoo lists dozens of native integrations and over 1,000 more through Zapier.

123FormBuilder

• Basic$0

  5 forms, 100 submissions a month, 10 fields per form, 1,000 views and up to 100 data transfers a day.

• Gold$18.50

  per month, billed yearly

  Shown at 50% off a crossed-out $37. 25 forms, 5,000 submissions a month, 250 fields per form and 1 GB of storage.

• Platinum$24.50

  per month, billed yearly

  Shown at 50% off a crossed-out $49. 100 forms, 20,000 submissions a month, 500 fields, 10 GB and a custom form domain.

• Diamond$49.50

  per month, billed yearly

  Shown at 50% off a crossed-out $99. 200 forms, 100,000 submissions a month, 800 fields and 100 GB of storage.

• Enterprise$225

  per month and up, billed yearly

  Unlimited forms, submissions and fields, with 100 GB or more of storage. Sold through sales.

Wufoo

• Free$0

  5 forms, 100 entries a month, 10 fields per form and 1 user.

• Starter$16.25

  per month, billed annually at $195 ($22 billed monthly)

  10 forms, 1,000 entries a month, 1 user and 1 GB of file storage, with file uploads, form rules, a custom logo and integrations.

• Professional$33.25

  per month, billed annually at $399 ($45 billed monthly)

  Unlimited forms, 5,000 entries a month, 5 users and 5 GB of storage, plus payments, field encryption and password protection.

• Advanced$83.25

  per month, billed annually at $999 ($113 billed monthly)

  25,000 entries a month, 20 users, 10 GB of file storage and priority support.

• Ultimate$210.25

  per month, billed annually at $2,523 ($286 billed monthly)

  200,000 entries a month, 60 users, 20 GB of file storage and 100,000 API requests a day.

123FormBuilder

No public discounts listed.

Wufoo

• Annual discount

  Save 25% with annual billing

  Starter is $195 a year, or $16.25 per month, against $22 on monthly billing. Professional is $399 a year against $45 per month, and Advanced $999 against $113.

• Nonprofit

  50% off paid plans for nonprofits

  Wufoo gives a 50% discount on all paid plans to non-educational nonprofits that submit proof of status, such as a Form 990 for US organizations.