123FormBuilder vs Jotform (2026): which should you pick?

Pick 123FormBuilder if

• Fits if you take card payments through a form and already use Stripe or PayPal
• Works for Salesforce users who want form entries to land in Salesforce

Look elsewhere if

• Tight if you stay on the free plan, with 100 submissions a month and 10 fields a form
• Watch out: the paid prices are shown at 50% off a higher crossed-out price, with no end date given
• Pricey if you add people, because extra user licenses cost more on every paid plan
• Skip it if you want your branding removed for free, as that starts on Gold

Pick Jotform if

• Fits if you want forms, payments and signatures in one account, not three
• Works for field teams collecting answers with no signal, like on a building site

Look elsewhere if

• Skip it if all you need is a quick survey, because Google Forms is free
• Tight if you want to stay on free, with 5 forms, 100 responses a month, 500 kept and Jotform's logo on each form
• Pricey if two of you build forms, since only Enterprise takes more than one user and its price isn't published
• Not for you if you need HIPAA features on a budget, as they start on Gold at $99
• Watch out: there's no trial, full storage deletes your oldest responses, and sale prices renew at full price

123FormBuilder

• The free Basic plan stops at 100 submissions a month, 10 fields per form and 1,000 form views.
• Paid prices are shown at 50% off higher crossed-out prices, with no end date given.
• The brand is removed from Gold up; Basic forms carry 123FormBuilder branding.
• Extra user licenses are sold separately on the paid plans.

Jotform

• Bronze, Silver and Gold are single-user plans; Enterprise is the only multiuser plan.
• The free Starter plan allows 5 forms and 100 submissions a month, and its forms show Jotform branding.
• HIPAA compliance features are limited to the Gold and Enterprise plans.
• Paid plans have no trial period, only a 30-day money-back guarantee; once submission storage is full, the oldest responses are deleted.

123FormBuilder

Form editor and templates

A form editor with 25+ field types, multi-page forms, digital signatures, Likert scales, embedded files and a template library by form type and industry.

Payment gateways

The site lists integration with 15+ payment gateways, including PayPal, Stripe, Square, Authorize.Net and Braintree.

Salesforce integration

Forms connect to Salesforce Sales Cloud, Marketing Cloud and Experience Cloud.

Branding and domains

Gold removes the 123FormBuilder brand, Platinum adds a custom form domain, Diamond adds a favicon and white labeling is an Enterprise add-on.

Data transfers

Basic allows up to 100 automated data transfers a day; paid plans list them as unlimited.

Accessibility

The vendor says its forms meet WCAG 2.1 Level A and AA and include alt-text for form elements.

Jotform

Drag-and-drop Form Builder

Build forms without code, starting from more than 20,000 premade templates, with conditional logic to show or hide fields and widgets that extend what a form can do.

Online payments

Collect one-time payments and recurring subscriptions through gateways such as PayPal, Stripe and Square. Monthly payment submissions are capped by plan, from 10 on Starter to 1,000 on Gold.

Jotform Sign

Create, share and e-sign documents. Signed documents count against a monthly limit that runs from 10 on Starter to 1,000 on Gold.

Workflows, Tables and reports

Jotform Workflows automates approval steps, Jotform Tables organizes submissions in a workspace, and Report Builder turns responses into charts and grids.

Mobile app with offline collection

The free iOS and Android app collects submissions without an internet connection and has a kiosk mode for gathering many responses on one device.

AI Agents

Agents trained on URLs, uploaded documents or custom Q&As answer questions and guide people through a form over chat, phone, SMS, WhatsApp and email.

123FormBuilder

• Basic$0

  5 forms, 100 submissions a month, 10 fields per form, 1,000 views and up to 100 data transfers a day.

• Gold$18.50

  per month, billed yearly

  Shown at 50% off a crossed-out $37. 25 forms, 5,000 submissions a month, 250 fields per form and 1 GB of storage.

• Platinum$24.50

  per month, billed yearly

  Shown at 50% off a crossed-out $49. 100 forms, 20,000 submissions a month, 500 fields, 10 GB and a custom form domain.

• Diamond$49.50

  per month, billed yearly

  Shown at 50% off a crossed-out $99. 200 forms, 100,000 submissions a month, 800 fields and 100 GB of storage.

• Enterprise$225

  per month and up, billed yearly

  Unlimited forms, submissions and fields, with 100 GB or more of storage. Sold through sales.

Jotform

• Starter$0

  5 forms, 100 monthly submissions, 100 MB of space and 10 payment submissions a month, with Jotform branding.

• Bronze$34

  per month, billed annually ($39 billed monthly)

  25 forms, 1,000 monthly submissions, 1 GB of space and 100 payment submissions a month for one user.

• Silver$39

  per month, billed annually ($49 billed monthly)

  50 forms, 2,500 monthly submissions, 10 GB of space and 250 payment submissions a month for one user.

• Gold$99

  per month, billed annually ($129 billed monthly)

  100 forms, 10,000 monthly submissions, 100 GB of space and optional HIPAA compliance features, for one user.

• EnterpriseCustom

  The only multiuser plan: unlimited forms and submissions, SSO, user management, data residency and a custom domain.

123FormBuilder

No public discounts listed.

Jotform

• Annual discount

  Save up to 20% with yearly billing

  The pricing page advertises up to 20% off for yearly payment. Bronze is $34 per month billed annually versus $39 monthly, Silver $39 versus $49 and Gold $99 versus $129.

• Nonprofit

  50% off for nonprofits

  Approved nonprofits get 50% off the Bronze, Silver and Gold plans and 30% off the Enterprise plan.

• Education

  50% off for educators and schools

  Verified teachers and academic institutions get 50% off Bronze, Silver and Gold and 30% off Enterprise. Fees for HIPAA, SSO and other add-ons are excluded.