123FormBuilder vs Zoho Forms (2026): which should you pick?

Pick 123FormBuilder if

• Fits if you take card payments through a form and already use Stripe or PayPal
• Works for Salesforce users who want form entries to land in Salesforce

Look elsewhere if

• Tight if you stay on the free plan, with 100 submissions a month and 10 fields a form
• Watch out: the paid prices are shown at 50% off a higher crossed-out price, with no end date given
• Pricey if you add people, because extra user licenses cost more on every paid plan
• Skip it if you want your branding removed for free, as that starts on Gold

Pick Zoho Forms if

• Fits if your business already runs on Zoho CRM, Desk or other Zoho apps
• Works for field teams collecting data on phones without a connection, or submissions that need multilevel approval

Look elsewhere if

• Tight if you stay free: 3 forms, 500 submissions a month, 10 payment submissions and a Powered by Zoho footer
• Not for you if a few people need to share the cheapest plan, as Basic covers a single user and 10 users start at Standard
• Pricey if you need HIPAA compliance or form encryption, which are listed under Premium at $90 a month billed annually
• Watch out: every plan caps monthly submissions, extra submissions and storage are add-ons, and the user add-on is Premium only
• Watch out: approvals start at Standard, at $25 a month billed annually

123FormBuilder

• The free Basic plan stops at 100 submissions a month, 10 fields per form and 1,000 form views.
• Paid prices are shown at 50% off higher crossed-out prices, with no end date given.
• The brand is removed from Gold up; Basic forms carry 123FormBuilder branding.
• Extra user licenses are sold separately on the paid plans.

Zoho Forms

• The Free plan is limited to 3 forms and 500 submissions a month, and its forms carry a Powered by Zoho footer.
• Basic covers a single user; 10 users start at Standard, and the user add-on is available only on Premium.
• HIPAA compliance and form encryption are listed under the Premium plan.
• Every plan has a monthly submission cap; extra submissions and storage are add-ons for paid plans.

123FormBuilder

Form editor and templates

A form editor with 25+ field types, multi-page forms, digital signatures, Likert scales, embedded files and a template library by form type and industry.

Payment gateways

The site lists integration with 15+ payment gateways, including PayPal, Stripe, Square, Authorize.Net and Braintree.

Salesforce integration

Forms connect to Salesforce Sales Cloud, Marketing Cloud and Experience Cloud.

Branding and domains

Gold removes the 123FormBuilder brand, Platinum adds a custom form domain, Diamond adds a favicon and white labeling is an Enterprise add-on.

Data transfers

Basic allows up to 100 automated data transfers a day; paid plans list them as unlimited.

Accessibility

The vendor says its forms meet WCAG 2.1 Level A and AA and include alt-text for form elements.

Zoho Forms

Drag-and-drop builder

Build standard, card-style or spotlight forms without code, using more than 50 field types, subforms, formulas and multi-page layouts.

AI form creation with Zia

Generate a form from a prompt, or convert a PDF or a photo of a paper form into an editable form. A Smart Scan field fills in answers from an uploaded document image.

Approvals and workflows

Send submissions through multilevel approvals, assign entries to team members, and trigger emails based on responses. Approvals are listed from the Standard plan.

Payments

Collect payments through gateways including Stripe, PayPal, Square, Razorpay and Authorize.Net. The Free plan allows 10 payment submissions.

Mobile apps with offline mode

The iOS and Android apps build forms and collect entries without a connection, with kiosk mode, QR and barcode scanning, location capture and signatures.

Reports and PDF documents

Build reports with filters, a Kanban view and CSV or PDF export, and turn submissions into PDFs such as certificates and invoices.

123FormBuilder

• Basic$0

  5 forms, 100 submissions a month, 10 fields per form, 1,000 views and up to 100 data transfers a day.

• Gold$18.50

  per month, billed yearly

  Shown at 50% off a crossed-out $37. 25 forms, 5,000 submissions a month, 250 fields per form and 1 GB of storage.

• Platinum$24.50

  per month, billed yearly

  Shown at 50% off a crossed-out $49. 100 forms, 20,000 submissions a month, 500 fields, 10 GB and a custom form domain.

• Diamond$49.50

  per month, billed yearly

  Shown at 50% off a crossed-out $99. 200 forms, 100,000 submissions a month, 800 fields and 100 GB of storage.

• Enterprise$225

  per month and up, billed yearly

  Unlimited forms, submissions and fields, with 100 GB or more of storage. Sold through sales.

Zoho Forms

• Free$0

  1 user, 3 forms, 500 submissions a month, 200 MB of storage and up to 10 payment submissions.

• Basic$10

  per month, billed annually ($12 billed monthly)

  1 user, unlimited forms, 10,000 submissions a month and 500 MB of storage, with branding and custom form themes.

• Standard$25

  per month, billed annually ($30 billed monthly)

  10 users, 25,000 submissions a month and 2 GB of storage, plus approvals.

• Professional$50

  per month, billed annually ($60 billed monthly)

  25 users, 75,000 submissions a month and 5 GB of storage.

• Premium$90

  per month, billed annually ($110 billed monthly)

  100 users, 150,000 submissions a month and 10 GB of storage, plus HIPAA compliance, form encryption and SMTP.

123FormBuilder

No public discounts listed.

Zoho Forms

• Annual discount

  Lower monthly rate with annual billing

  Billed annually, Basic is $10 per month instead of $12, Standard $25 instead of $30, Professional $50 instead of $60 and Premium $90 instead of $110.