AEOtool vs Profound (2026): which should you pick?
As of Nov 13, 2026, AEOtool grades higher than Profound: 2.6 against 2.2 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
AEOtool grades higher on value for money and the free plan. Profound grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AEOtool
Page-level answer engine optimization scoring and audits
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick AEOtool if
- Fits if you want to check single pages before publishing
- Works for a freelancer who wants PDF reports from the Pro plan
Look elsewhere if
- Skip it if you want to track brand mentions in AI assistants over time, as the pricing page does not describe that
- Tight if you are on Free: 5 analyses a day and basic reports
- Not for you if you want a clear price, as the billing basis is not stated and the Yearly toggle shows no figures
- Watch out: the Enterprise plan is $99 a month yet has a Contact Sales button
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.6GPAAEOtoolGood | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | B$29 a month for 100 analyses a day, at the edge of the category's cheaper quarter. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | BFree plan with 5 analyses a day, which one person checking a few pages could live on. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CPage scoring, prioritized recommendations, a Chrome extension, API and PDF export. It does that job fully, but it is a smaller job than tracking mentions over time. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo store rating on record, though it needs nothing set up beyond a page address. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb app and a Chrome extension, with an API on Pro. No phone or desktop apps. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | scoring a single page for AI answers | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AEOtool and Profound. How we grade
Price against what you get
AEOtool starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
Profound scores higher, and starts $70 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 6 score higher than AEOtool for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents and web analytics.
At a glance
| AEOtool | Profound | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 per month for 100 analyses a day, billing basis not stated | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | 5 analyses per day with basic reports and email support. | None |
| Free trial | None listed | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Browser extension | ||
| Made by | AEO Tool | Profound |
| Price read from | aeotool.ai | tryprofound.com |
| Checked | Nov 13, 2026 | Oct 23, 2026 |
Worth knowing
AEOtool
- It analyzes pages; the pricing page does not describe tracking brand mentions inside AI assistants over time.
- The page shows no monthly versus yearly figures for the Yearly toggle, so billing basis is unconfirmed.
- The Enterprise plan is priced at $99 a month yet has a Contact Sales button.
- The Chrome extension is the only extension listed.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
AEOtool
- Page AEO scoring
- Scores a page from 0 to 100 across six categories, including answer directness, AI comprehension and citation readiness.
- Prioritized recommendations
- Lists suggested fixes, such as adding a structured FAQ section, ranked by importance.
- Chrome extension
- A free extension analyzes any page while browsing; the vendor says it gives the same insights as the web tool.
- API and PDF export
- Pro adds API access and PDF export of reports.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
AEOtool
Free$0
5 analyses per day with basic analysis reports and email support.
Pro$29
per month, billing basis not stated
100 analyses per day, advanced analytics, API access, PDF export and priority email support.
Enterprise$99
per month, billing basis not stated
1,000 analyses per day, everything in Pro plus team management, white-label output and custom integrations. Contact sales.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, AEOtool or Profound?
As of Nov 13, 2026, AEOtool is cheaper to start with: $29 a month, against $99 a month for Profound. AEOtool starts at $29 per month for 100 analyses a day, billing basis not stated, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, AEOtool or Profound?
As of Nov 13, 2026, only AEOtool has a free plan. Profound does not, though it has a free trial.
Which platforms do AEOtool and Profound run on?
As of Nov 13, 2026, only AEOtool lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.