Agorapulse vs MavSocial (2026): which should you pick?
As of Nov 13, 2026, Agorapulse and MavSocial share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Agorapulse grades higher, or value for money, where MavSocial does.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
MavSocial
Social publishing, inbox and ads tool for multi-location brands
Which one is for you
Pick Agorapulse if
- Fits if your team spends most of the day answering comments and DMs
- Works for marketers who have to show the revenue social brings in
Look elsewhere if
- Pricey if you're a small team, at $79 a month for each person on yearly billing, $99 monthly
- Skip it if X is a big channel for you, as full X management is an add-on through sales
- Not for you if you were counting on the free plan, which went in July 2026; the Archie AI plan only creates posts
- Tight if you run more than 10 profiles, as each extra one costs $10 a month on yearly billing, $15 monthly
- Watch out: listening, benchmarking and employee advocacy are add-ons sold through a demo, and moderation rules need Advanced at $149
Pick MavSocial if
- Fits if you run several franchise or branch pages and want reviews and posts in one place
- Works for a lone social manager on the single-user plan
Look elsewhere if
- Not for you if you want a free plan; it's a 14-day trial only
- Too light for teams on the $24 plan, which is one user
- Pricey if you need approvals or permissions, which start at Business, $208 a month on yearly billing
- Watch out: ads management starts at Enterprise at $333 a month and up, and Business and Enterprise are sold through a demo
How we grade them
| 2.2GPAAgorapulseFair | 2.2GPAMavSocialFair | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | C$24 a month on yearly billing for 1 user and 10 profiles ($29 monthly), at the category middle of $24.99. The step to a team is steep: $65 for 3 users, then $208 for 5. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | CNo free plan. A 14-day trial needs no card. |
| Features | BAn inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | CPublishing, queues, calendar, inbox, reviews, listening and reports. The listing shows where it stops: approvals start at Business and ads management at Enterprise. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | CNo store rating on record. Accounts to connect, queues and a calendar to build, and the upper plans go through a demo. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | BWeb plus iOS and Android apps, with Google Business Profile, Bitly and Google Analytics connections. |
| Best for | teams buried in comments and DMs | publishing for multi-location brands and franchises |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and MavSocial. How we grade
Price against what you get
Agorapulse starts at $79 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. MavSocial starts at $24 a month and scores 2.3.
Agorapulse scores higher, and starts $55 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Agorapulse for less, and 11 score higher than MavSocial for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MavSocial also covers templates, rSS reader and review collection.
At a glance
| Agorapulse | MavSocial | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | $24 per month for 1 user, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 14-day free trial, no credit card required. |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | MavSocial |
| Price read from | agorapulse.com | mavsocial.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
MavSocial
- Business and Enterprise are sold through a demo request, not a self-serve checkout.
- Approvals and permission management start at Business, and ads management starts at Enterprise.
- Profile and user counts are fixed by plan; extra profiles cost $6 a month and extra users $20 a month on Business when billed annually.
- The $24 annual rate is shown on the page as two months free compared with monthly billing.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
MavSocial
- Publishing and queues
- Schedule unlimited posts, repeat evergreen content in queues and upload posts in bulk from a spreadsheet.
- Campaign calendar
- A visual calendar and campaign planner group posts so engagement can be reported by campaign.
- Social inbox and reviews
- One inbox for comments and messages, with saved replies, assignments and Facebook and Google review replies.
- Social listening
- Track keywords and terms to find and join conversations about a topic.
- Reports
- Performance reports that can be sent automatically to stakeholders daily, weekly or monthly.
- Ads management
- Boosted and dark ads for Facebook, Instagram, X and LinkedIn are managed on the Enterprise plan.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
MavSocial
Advanced$24
per month for 1 user, billed annually ($29 billed monthly)
1 user, 10 social profiles, unlimited scheduled posts, publishing queues, bulk uploader and calendar.
Pro$65
per month for 3 users, billed annually ($78 billed monthly)
Everything in Advanced with 3 users and 30 social profiles.
Business$208
per month for 5 users, billed annually ($249 billed monthly)
Adds permission management and an approval workflow; extra profiles $6 and extra users $20 a month; sold through a demo.
Enterprise$333
per month and up, billed annually ($399 billed monthly)
Adds Facebook, Instagram, LinkedIn and X ads management, bulk Facebook ads and white label; sold through a demo.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
MavSocial
- Annual discount
Two months free with annual billing
MavSocial's pricing page shows annual billing at a lower monthly rate and says it gives 2 months free.
Common questions
Which is cheaper, Agorapulse or MavSocial?
As of Nov 13, 2026, Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly), and MavSocial starts at $24 per month for 1 user, billed annually ($29 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Agorapulse or MavSocial?
As of Nov 13, 2026, neither Agorapulse nor MavSocial has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.