Hootsuite vs MavSocial (2026): which should you pick?
As of Nov 13, 2026, Hootsuite grades higher than MavSocial: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Hootsuite grades higher on features and ease of use. MavSocial grades higher on value for money. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hootsuite
Social media suite for publishing, inbox, listening and reports
MavSocial
Social publishing, inbox and ads tool for multi-location brands
Which one is for you
Pick Hootsuite if
- Fits if your team answers comments and DMs, WhatsApp included, as much as it posts
- Works for brands that want listening and competitor tracking next to publishing, at $99 a user
Look elsewhere if
- Pricey if you're a small team: every person is a paid seat at $99 a month billed yearly, so two pay $198
- Not for you if you want a free plan. The 14-day trial caps you at 10 to 20 posts a day, with no bulk scheduling
- Tight if you have more than 10 profiles, since unlimited ones need Professional at $199 a user
- Watch out: approvals and message routing need Advanced at $399 a user, and single sign-on is Enterprise only
- Watch out: there's no desktop app, and the dearer monthly price isn't published on the plans page
Pick MavSocial if
- Fits if you run several franchise or branch pages and want reviews and posts in one place
- Works for a lone social manager on the single-user plan
Look elsewhere if
- Not for you if you want a free plan; it's a 14-day trial only
- Too light for teams on the $24 plan, which is one user
- Pricey if you need approvals or permissions, which start at Business, $208 a month on yearly billing
- Watch out: ads management starts at Enterprise at $333 a month and up, and Business and Enterprise are sold through a demo
How we grade them
| 2.6GPAHootsuiteGood | 2.2GPAMavSocialFair | |
|---|---|---|
| Value for money | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. | C$24 a month on yearly billing for 1 user and 10 profiles ($29 monthly), at the category middle of $24.99. The step to a team is steep: $65 for 3 users, then $208 for 5. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule. | CNo free plan. A 14-day trial needs no card. |
| Features | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing need Advanced at $399 a user. | CPublishing, queues, calendar, inbox, reviews, listening and reports. The listing shows where it stops: approvals start at Business and ads management at Enterprise. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes some setup first. | CNo store rating on record. Accounts to connect, queues and a calendar to build, and the upper plans go through a demo. |
| Platforms and integrations | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. | BWeb plus iOS and Android apps, with Google Business Profile, Bitly and Google Analytics connections. |
| Best for | publishing, inbox and listening in one place | publishing for multi-location brands and franchises |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hootsuite and MavSocial. How we grade
Price against what you get
Hootsuite starts at $99 a month for each person and scores 3.3 out of 4 on features, ease of use and platforms. MavSocial starts at $24 a month and scores 2.3.
Hootsuite scores higher, and starts $75 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, none scores higher than Hootsuite for less, and 11 score higher than MavSocial for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MavSocial also covers templates, rSS reader and review collection.
At a glance
| Hootsuite | MavSocial | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per user / month, billed annually | $24 per month for 1 user, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required. |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Hootsuite Inc. | MavSocial |
| Price read from | hootsuite.com | mavsocial.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
MavSocial
- Business and Enterprise are sold through a demo request, not a self-serve checkout.
- Approvals and permission management start at Business, and ads management starts at Enterprise.
- Profile and user counts are fixed by plan; extra profiles cost $6 a month and extra users $20 a month on Business when billed annually.
- The $24 annual rate is shown on the page as two months free compared with monthly billing.
Key features
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
MavSocial
- Publishing and queues
- Schedule unlimited posts, repeat evergreen content in queues and upload posts in bulk from a spreadsheet.
- Campaign calendar
- A visual calendar and campaign planner group posts so engagement can be reported by campaign.
- Social inbox and reviews
- One inbox for comments and messages, with saved replies, assignments and Facebook and Google review replies.
- Social listening
- Track keywords and terms to find and join conversations about a topic.
- Reports
- Performance reports that can be sent automatically to stakeholders daily, weekly or monthly.
- Ads management
- Boosted and dark ads for Facebook, Instagram, X and LinkedIn are managed on the Enterprise plan.
Plans
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
MavSocial
Advanced$24
per month for 1 user, billed annually ($29 billed monthly)
1 user, 10 social profiles, unlimited scheduled posts, publishing queues, bulk uploader and calendar.
Pro$65
per month for 3 users, billed annually ($78 billed monthly)
Everything in Advanced with 3 users and 30 social profiles.
Business$208
per month for 5 users, billed annually ($249 billed monthly)
Adds permission management and an approval workflow; extra profiles $6 and extra users $20 a month; sold through a demo.
Enterprise$333
per month and up, billed annually ($399 billed monthly)
Adds Facebook, Instagram, LinkedIn and X ads management, bulk Facebook ads and white label; sold through a demo.
Ways to pay less
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
MavSocial
- Annual discount
Two months free with annual billing
MavSocial's pricing page shows annual billing at a lower monthly rate and says it gives 2 months free.
Common questions
Which is cheaper, Hootsuite or MavSocial?
As of Nov 13, 2026, Hootsuite starts at $99 per user / month, billed annually, and MavSocial starts at $24 per month for 1 user, billed annually ($29 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Hootsuite or MavSocial?
As of Nov 13, 2026, neither Hootsuite nor MavSocial has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.