Albato vs Zoho Flow

Albato

• Individuals connecting a few apps without writing code
• Marketing and sales teams routing leads from ad platforms into a CRM
• People who want to describe a workflow in chat and have it built

Zoho Flow

• Businesses already running Zoho apps such as Zoho CRM
• Linking cloud apps to on-premises systems and databases
• Teams that want AI to draft a workflow from a description

Albato

• The Free plan stops at 100 transactions and 2 steps per automation, and leaves out webhooks, filters, Albato AI and AI Agents.
• Pro covers a single seat. The Teams plan with 5 seats was marked "Coming soon" on the pricing page when checked.
• Transactions used beyond the package are bought automatically at a rate 50% higher than the package rate.
• Albato Embedded, the white-label product for SaaS vendors, is priced separately, from $3,000 a month.

Zoho Flow

• The Free plan allows 5 flows and 100 tasks a month, with base apps only.
• Premium apps, on-premises integrations, auto rerun and 5-minute polling need the Professional plan.
• Each action a flow executes counts as a task, so a flow with two actions uses two tasks every time it runs.
• With overage enabled, tasks beyond the plan limit are charged at the end of the billing cycle.

Albato

Trigger-and-action automations

An automation starts from an app event, a webhook or a schedule and runs steps across 1,000+ apps. Triggers are not counted; each later step that succeeds uses one transaction.

Albato Copilot

A chat assistant that asks what you want to automate, maps fields between apps, suggests logic, then creates and launches the workflow. It also explains errors.

AI Agents

An agent is an action step that uses OpenAI, Google Gemini, DeepSeek or Albato's built-in AI to pick among tools, each one an action from a connected app. Guardrails limit what it may do.

Built-in tools

More than 20 tools shape data between steps, including a router, find and replace, math operations, JSON parsing, row filters and date and time changes.

App Integrator

A no-code module for building your own connector from an API's documentation, with templates for OAuth 2.0, Basic and API-token authorization, plus triggers, actions, webhooks and pagination.

Transaction packages

The plan and the monthly transaction package are chosen separately, from 1,000 to 2 million transactions. Pro costs $15 a month at 1,000 and $77 at 10,000 on annual billing.

Zoho Flow

Drag-and-drop builder

Flows are laid out on a canvas with decision branches, delays, subflows, error branches and variables. Changes stay in a draft until the flow is switched on, and versions are tracked.

Zia AI

Zia generates a workflow from a plain-English description. AI steps can summarize, rephrase or generate text, and agentic actions let the AI choose which action to run from a prompt.

Triggers

A flow can start from an app event, a webhook, a schedule, an incoming email, an RSS or Atom feed, or a URL that is checked periodically.

On-premises integrations

An on-prem agent links cloud apps with systems on a private network, including SQL databases, SAP apps and local scripts. It is part of the Professional plan.

Custom functions

Code written in Deluge, Zoho's scripting language, can be added as an action in a flow. Custom functions are available from the Standard plan.

History and reruns

Flow history logs every execution for 30, 60 or 90 days depending on the plan. Failed runs can be rerun manually, and Professional retries them automatically.

Albato

• Free$0

  100 transactions, 5 active automations, 2 steps per automation, 7-day log storage and a 15-minute update interval.

• Pro$15

  per month, billed annually, for 1,000 transactions

  One seat. Unlimited automations and steps, Albato AI, AI Agents, data migration and 30-day logs. $22 billed monthly; larger packages cost more.

• Teams (Coming soon)$65

  per month, billed annually, for 5,000 transactions

  5 team seats, roles, invitations and shared projects, priority support and a 3-minute update interval. $93 billed monthly.

• CustomCustom

  Flexible transaction limits, a dedicated customer success manager, signed agreement and SLA, 60-day logs and a 1-minute update interval.

Zoho Flow

• Free$0

  100 tasks a month and 5 flows, with base apps, logic and utilities, 15-minute polling and 30-day flow history.

• Standard$25

  per month, billed annually, for 5,000 tasks ($29 monthly)

  Unlimited flows, custom functions, 15-minute polling and 60-day flow history. Task tiers run from 5,000 to 5 million a month.

• Professional$41

  per month, billed annually, for 10,000 tasks ($49 monthly)

  Everything in Standard plus premium apps, on-premises integrations, auto rerun, 5-minute polling and 90-day flow history.

Albato

• Annual discount

  Save up to 30% with annual billing

  Albato's pricing page advertises up to 30% off for annual billing. At 1,000 transactions, Pro is $15 a month billed annually against $22 billed monthly.

Zoho Flow

• Annual discount

  Save over 15% with yearly billing

  The pricing page labels yearly billing as saving over 15%: Standard with 5,000 tasks is $25 a month instead of $29, and Professional with 10,000 tasks is $41 instead of $49.