Appfigures vs AppReply (2026): which should you pick?
As of Oct 23, 2026, AppReply grades higher than Appfigures: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on features. AppReply grades higher on the free plan and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
AppReply
App review inbox with AI replies across five app stores
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick AppReply if
- Fits if your team gets more app reviews than it can answer by hand
- Works for support teams replying in languages nobody on the team reads
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as it manages reviews only
- Watch out: each store listing is a connected app, so one title on iOS and Android uses two
- Tight if you reach your monthly reply cap, as auto-reply rules pause until the next cycle or an upgrade
- Pricey if you need RuStore, Zendesk or Intercom, which start at Pro, $299 a month billed yearly
- Watch out: Galaxy Store and AppGallery need a paid plan, and Enterprise starts at $999 a month
How we grade them
| 2.2GPAAppfiguresFair | 2.4GPAAppReplyFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CStandard is $79 a month billed yearly ($99 monthly) for 2 apps, where this category's dearest tenth starts if one person pays. Users are unlimited, so a team of five pays about $16 a head. Pro, with all five stores, is $299. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | BA free plan with 1 connected App Store or Google Play app, 100 published replies a month, 3 auto-reply rules and unlimited users. A developer with one app on one store could stay on it, and the 10-day Pro trial needs no card. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CA five-store inbox with translation, rule-based AI replies in 100+ languages, topic analytics, alerts and Reply Quality checks on Pro. It does review replies fully, but that's a smaller job: no keyword research or rank tracking. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. You connect each store listing, set reply rules and fill a knowledge base before the AI replies sound like your team. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb only, with no desktop or phone app. Alerts go to Slack, Teams, Discord and Telegram, and Zendesk, Intercom and an MCP connector for Claude come with Pro. |
| Best for | store sales and downloads with keyword tracking on top | answering app reviews from five stores with AI |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and AppReply. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. AppReply starts at $79 a month and scores 2.3.
They score the same, and Appfigures starts $71.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and 9 score higher than AppReply for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers keyword research and rank tracking.
- AppReply also covers AI support agent.
At a glance
| Appfigures | AppReply | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $79 per month for 2 apps, billed yearly ($99 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | 1 connected App Store or Google Play app, 100 published replies a month, a unified inbox, 3 auto-reply rules, chat alerts and unlimited users. |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | 10-day Pro trial, no credit card; the account moves to Free if no plan is chosen |
| Web | ||
| Made by | Appfigures | Rasliak Labs |
| Price read from | appfigures.com | appreply.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
AppReply
- It manages reviews only; there is no keyword research or rank tracking.
- Each store listing counts as a connected app, so one title on iOS and Android uses two.
- Auto-reply rules pause when the monthly reply limit is reached, until the next billing cycle or an upgrade.
- Galaxy Store, AppGallery and RuStore need a paid plan, and RuStore, Zendesk and Intercom need Pro.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
AppReply
- One inbox for five stores
- Reviews from the App Store, Google Play, Galaxy Store, AppGallery and RuStore in one translated feed, filterable by app and language.
- Rule-based AI replies
- Choose which reviews get replies, preview a rule on recent reviews, then publish automatically or require approval, in 100+ languages.
- Review analytics
- Groups feedback by topic and compares releases, countries and apps, with spike detection and a weekly summary of what changed.
- Alerts to team channels
- Sends low ratings, keywords or topics such as refunds to Slack, Microsoft Teams, Discord, Telegram or email.
- Reply Quality checks
- On Pro, published replies are graded against your own scorecard, with brand voice tracked per language and failures sent to a queue.
- RADAR agent and MCP
- RADAR answers questions about reviews with charts and drafts; on Pro an MCP connector lets Claude and other agents read reviews.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
AppReply
Free$0
1 connected app on the App Store or Google Play, 100 published replies a month and 3 auto-reply rules.
Standard$79
per month for 2 apps, billed yearly ($99 billed monthly)
1,500 replies a month, four stores, unlimited rules, a knowledge base, built-in topic analytics, alerts and the RADAR AI agent.
Pro$299
per month for 10 apps, billed yearly ($375 billed monthly)
Unlimited replies, all five stores, custom topics, Reply Quality checks, competitor research, Zendesk and Intercom, and an MCP connector.
Enterprise$999
per month and up, volume-based
Unlimited apps and replies, managed setup with a 95% reply accuracy commitment, SSO, custom SLA and dedicated Slack support.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
AppReply
- Annual discount
Save 20% with yearly billing
AppReply's pricing page lists Standard at $79 a month billed yearly ($948) against $99 monthly, and Pro at $299 against $375.
Common questions
Which is cheaper, Appfigures or AppReply?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $79 a month for AppReply. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and AppReply starts at $79 per month for 2 apps, billed yearly ($99 billed monthly).
Which has a free plan, Appfigures or AppReply?
As of Oct 23, 2026, both Appfigures and AppReply have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.