AppFollow vs AppReply (2026): which should you pick?
As of Oct 23, 2026, AppFollow and AppReply share a 2.4 GPA, both have a free plan, and AppFollow starts cheaper, at $19 a month against $79 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
AppFollow
App review management with AI replies, plus ASO keyword tracking
AppReply
App review inbox with AI replies across five app stores
Which one is for you
Pick AppFollow if
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Look elsewhere if
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Pick AppReply if
- Fits if your team gets more app reviews than it can answer by hand
- Works for support teams replying in languages nobody on the team reads
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as it manages reviews only
- Watch out: each store listing is a connected app, so one title on iOS and Android uses two
- Tight if you reach your monthly reply cap, as auto-reply rules pause until the next cycle or an upgrade
- Pricey if you need RuStore, Zendesk or Intercom, which start at Pro, $299 a month billed yearly
- Watch out: Galaxy Store and AppGallery need a paid plan, and Enterprise starts at $999 a month
How we grade them
| 2.4GPAAppFollowFair | 2.4GPAAppReplyFair | |
|---|---|---|
| Value for money | CThe ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. | CStandard is $79 a month billed yearly ($99 monthly) for 2 apps, where this category's dearest tenth starts if one person pays. Users are unlimited, so a team of five pays about $16 a head. Pro, with all five stores, is $299. |
| Free plan and trial | BThe free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. | BA free plan with 1 connected App Store or Google Play app, 100 published replies a month, 3 auto-reply rules and unlimited users. A developer with one app on one store could stay on it, and the 10-day Pro trial needs no card. |
| Features | CA review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. | CA five-store inbox with translation, rule-based AI replies in 100+ languages, topic analytics, alerts and Reply Quality checks on Pro. It does review replies fully, but that's a smaller job: no keyword research or rank tracking. |
| Ease of use | CNo rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. | CNo rating on record. You connect each store listing, set reply rules and fill a knowledge base before the AI replies sound like your team. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. | BWeb only, with no desktop or phone app. Alerts go to Slack, Teams, Discord and Telegram, and Zendesk, Intercom and an MCP connector for Claude come with Pro. |
| Best for | answering app reviews from many stores in one inbox | answering app reviews from five stores with AI |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppFollow and AppReply. How we grade
Price against what you get
AppFollow starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. AppReply starts at $79 a month and scores 2.3.
They score the same, and AppFollow starts $60 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppFollow for less, and 9 score higher than AppReply for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppFollow also covers workflow automation, keyword research and rank tracking.
- AppReply also covers AI support agent.
At a glance
| AppFollow | AppReply | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month and up, billed annually | $79 per month for 2 apps, billed yearly ($99 billed monthly) |
| Free plan | Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports. | 1 connected App Store or Google Play app, 100 published replies a month, a unified inbox, 3 auto-reply rules, chat alerts and unlimited users. |
| Free trial | 10-day free trial of paid features; afterwards the account drops to the Free plan | 10-day Pro trial, no credit card; the account moves to Free if no plan is chosen |
| Web | ||
| Made by | AppFollow | Rasliak Labs |
| Price read from | appfollow.io | appreply.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppFollow
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
AppReply
- It manages reviews only; there is no keyword research or rank tracking.
- Each store listing counts as a connected app, so one title on iOS and Android uses two.
- Auto-reply rules pause when the monthly reply limit is reached, until the next billing cycle or an upgrade.
- Galaxy Store, AppGallery and RuStore need a paid plan, and RuStore, Zendesk and Intercom need Pro.
Key features
AppFollow
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
AppReply
- One inbox for five stores
- Reviews from the App Store, Google Play, Galaxy Store, AppGallery and RuStore in one translated feed, filterable by app and language.
- Rule-based AI replies
- Choose which reviews get replies, preview a rule on recent reviews, then publish automatically or require approval, in 100+ languages.
- Review analytics
- Groups feedback by topic and compares releases, countries and apps, with spike detection and a weekly summary of what changed.
- Alerts to team channels
- Sends low ratings, keywords or topics such as refunds to Slack, Microsoft Teams, Discord, Telegram or email.
- Reply Quality checks
- On Pro, published replies are graded against your own scorecard, with brand voice tracked per language and failures sent to a queue.
- RADAR agent and MCP
- RADAR answers questions about reviews with charts and drafts; on Pro an MCP connector lets Claude and other agents read reviews.
Plans
AppFollow
Free$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
EnterpriseCustom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
AppReply
Free$0
1 connected app on the App Store or Google Play, 100 published replies a month and 3 auto-reply rules.
Standard$79
per month for 2 apps, billed yearly ($99 billed monthly)
1,500 replies a month, four stores, unlimited rules, a knowledge base, built-in topic analytics, alerts and the RADAR AI agent.
Pro$299
per month for 10 apps, billed yearly ($375 billed monthly)
Unlimited replies, all five stores, custom topics, Reply Quality checks, competitor research, Zendesk and Intercom, and an MCP connector.
Enterprise$999
per month and up, volume-based
Unlimited apps and replies, managed setup with a 95% reply accuracy commitment, SSO, custom SLA and dedicated Slack support.
Ways to pay less
AppFollow
- Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
- Education
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
- Nonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
AppReply
- Annual discount
Save 20% with yearly billing
AppReply's pricing page lists Standard at $79 a month billed yearly ($948) against $99 monthly, and Pro at $299 against $375.
Common questions
Which is cheaper, AppFollow or AppReply?
As of Oct 23, 2026, AppFollow is cheaper to start with: $19 a month, against $79 a month for AppReply. AppFollow starts at $19 per month and up, billed annually, and AppReply starts at $79 per month for 2 apps, billed yearly ($99 billed monthly).
Which has a free plan, AppFollow or AppReply?
As of Oct 23, 2026, both AppFollow and AppReply have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.