Appfigures vs MobileMoxie (2026): which should you pick?
As of Nov 12, 2026, Appfigures grades higher than MobileMoxie: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Appfigures grades higher on value for money and features. MobileMoxie grades higher on platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
MobileMoxie
Search and app store rank tracking, with live page testing
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick MobileMoxie if
- Fits if you track both Google search rankings and app store rankings
- Works for an agency that needs 10 projects under one account
Look elsewhere if
- Pricey if you are one person: $99 a month for 20 keywords and 1 app
- Tight if you need weekly or daily tracking, as that needs Pro at $279 or Agency at $879
- Watch out: the trial length is not stated
- Watch out: the dedicated product and growth manager comes only with Pro and Agency
How we grade them
| 2.2GPAAppfiguresFair | 2.0GPAMobileMoxieFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | D$99 a month for Solo, which is inside the dearest tenth of this category (from $79). $869 if paid yearly. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CA free trial on every plan, with a length not stated, plus free versions of three of the tools. The free versions are small. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CSix tools covering search, landing pages and app rankings, but Solo stops at 20 ASO keywords and 1 app, and tracking runs monthly. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo store rating on record. Projects, keywords and apps all need setting up first. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb, a Chrome extension and a WordPress plugin, with a public API tag in the listing. No phone or desktop app. |
| Best for | store sales and downloads with keyword tracking on top | tracking search and app store rankings together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and MobileMoxie. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. MobileMoxie starts at $99 a month and scores 2.3.
They score the same, and Appfigures starts $91.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and 10 score higher than MobileMoxie for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports.
At a glance
| Appfigures | MobileMoxie | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $99 per month for 1 user and 1 project, billed monthly |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | Free trial on every plan; the length is not stated on the pricing page. Free versions of three of the tools are also offered. |
| Web | ||
| Browser extension | ||
| Made by | Appfigures | MobileMoxie |
| Price read from | appfigures.com | mobilemoxie.com |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
MobileMoxie
- Plans are capped by keywords and apps: Solo allows 20 ASO keywords and 1 app, Pro 500 keywords and 5 apps.
- Tracking frequency follows the plan: monthly on Solo, weekly on Pro and daily on Agency.
- The dedicated product and growth manager is listed only on Pro and Agency.
- Paying yearly costs less than twelve monthly payments: Solo is $869 a year against $1,188.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
MobileMoxie
- App Datalyzer
- Tracks how your apps and competing apps rank for keywords in the Apple App Store and Google Play, in any country and language.
- App Rankalyzer
- Shows live Google app pack ranking results by country and keyword. A free version is offered.
- SERP Datalyzer
- Tracks search result visibility over time, with visual images of the results and data on rank and pixels from the top.
- Page tools
- Page-oscope shows competitors' landing pages in any country on mobile and desktop, and Page Datalyzer tracks pages and their code over time.
- Chrome extension and WordPress plugin
- Both are listed as included on every plan.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
MobileMoxie
Solo$99
per month for 1 user and 1 project, billed monthly
All 6 tools, tracking at a monthly interval, 20 SEO keywords, 1 app and 20 ASO keywords. $869 a year when billed yearly.
Pro$279
per month for 3 users and 3 projects, billed monthly
Weekly tracking, 100 SEO keywords, 5 apps and 500 ASO keywords, plus a dedicated product and growth manager. $3,079 a year when billed yearly.
Agency$879
per month for 10 users and 10 projects, billed monthly
Daily tracking, 500 SEO keywords, unlimited apps and 2,000 ASO keywords, plus a dedicated product and growth manager. $9,679 a year when billed yearly.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
MobileMoxie
- Annual discount
Yearly billing
Solo is $869 a year, Pro $3,079 and Agency $9,679, compared with $99, $279 and $879 a month when billed monthly.
Common questions
Which is cheaper, Appfigures or MobileMoxie?
As of Nov 12, 2026, Appfigures is cheaper to start with: $7.99 a month, against $99 a month for MobileMoxie. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and MobileMoxie starts at $99 per month for 1 user and 1 project, billed monthly.
Which has a free plan, Appfigures or MobileMoxie?
As of Nov 12, 2026, only Appfigures has a free plan. MobileMoxie does not, though it has a free trial.
Which platforms do Appfigures and MobileMoxie run on?
As of Nov 12, 2026, only MobileMoxie lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.