AppFollow vs MobileMoxie (2026): which should you pick?
As of Nov 12, 2026, AppFollow grades higher than MobileMoxie: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
AppFollow grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppFollow
App review management with AI replies, plus ASO keyword tracking
MobileMoxie
Search and app store rank tracking, with live page testing
Which one is for you
Pick AppFollow if
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Look elsewhere if
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Pick MobileMoxie if
- Fits if you track both Google search rankings and app store rankings
- Works for an agency that needs 10 projects under one account
Look elsewhere if
- Pricey if you are one person: $99 a month for 20 keywords and 1 app
- Tight if you need weekly or daily tracking, as that needs Pro at $279 or Agency at $879
- Watch out: the trial length is not stated
- Watch out: the dedicated product and growth manager comes only with Pro and Agency
How we grade them
| 2.4GPAAppFollowFair | 2.0GPAMobileMoxieFair | |
|---|---|---|
| Value for money | CThe ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. | D$99 a month for Solo, which is inside the dearest tenth of this category (from $79). $869 if paid yearly. |
| Free plan and trial | BThe free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. | CA free trial on every plan, with a length not stated, plus free versions of three of the tools. The free versions are small. |
| Features | CA review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. | CSix tools covering search, landing pages and app rankings, but Solo stops at 20 ASO keywords and 1 app, and tracking runs monthly. |
| Ease of use | CNo rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. | CNo store rating on record. Projects, keywords and apps all need setting up first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. | BWeb, a Chrome extension and a WordPress plugin, with a public API tag in the listing. No phone or desktop app. |
| Best for | answering app reviews from many stores in one inbox | tracking search and app store rankings together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppFollow and MobileMoxie. How we grade
Price against what you get
AppFollow starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. MobileMoxie starts at $99 a month and scores 2.3.
They score the same, and AppFollow starts $80 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppFollow for less, and 10 score higher than MobileMoxie for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppFollow also covers workflow automation and reports.
At a glance
| AppFollow | MobileMoxie | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month and up, billed annually | $99 per month for 1 user and 1 project, billed monthly |
| Free plan | Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports. | None |
| Free trial | 10-day free trial of paid features; afterwards the account drops to the Free plan | Free trial on every plan; the length is not stated on the pricing page. Free versions of three of the tools are also offered. |
| Web | ||
| Browser extension | ||
| Made by | AppFollow | MobileMoxie |
| Price read from | appfollow.io | mobilemoxie.com |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
AppFollow
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
MobileMoxie
- Plans are capped by keywords and apps: Solo allows 20 ASO keywords and 1 app, Pro 500 keywords and 5 apps.
- Tracking frequency follows the plan: monthly on Solo, weekly on Pro and daily on Agency.
- The dedicated product and growth manager is listed only on Pro and Agency.
- Paying yearly costs less than twelve monthly payments: Solo is $869 a year against $1,188.
Key features
AppFollow
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
MobileMoxie
- App Datalyzer
- Tracks how your apps and competing apps rank for keywords in the Apple App Store and Google Play, in any country and language.
- App Rankalyzer
- Shows live Google app pack ranking results by country and keyword. A free version is offered.
- SERP Datalyzer
- Tracks search result visibility over time, with visual images of the results and data on rank and pixels from the top.
- Page tools
- Page-oscope shows competitors' landing pages in any country on mobile and desktop, and Page Datalyzer tracks pages and their code over time.
- Chrome extension and WordPress plugin
- Both are listed as included on every plan.
Plans
AppFollow
Free$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
EnterpriseCustom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
MobileMoxie
Solo$99
per month for 1 user and 1 project, billed monthly
All 6 tools, tracking at a monthly interval, 20 SEO keywords, 1 app and 20 ASO keywords. $869 a year when billed yearly.
Pro$279
per month for 3 users and 3 projects, billed monthly
Weekly tracking, 100 SEO keywords, 5 apps and 500 ASO keywords, plus a dedicated product and growth manager. $3,079 a year when billed yearly.
Agency$879
per month for 10 users and 10 projects, billed monthly
Daily tracking, 500 SEO keywords, unlimited apps and 2,000 ASO keywords, plus a dedicated product and growth manager. $9,679 a year when billed yearly.
Ways to pay less
AppFollow
- Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
- Education
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
- Nonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
MobileMoxie
- Annual discount
Yearly billing
Solo is $869 a year, Pro $3,079 and Agency $9,679, compared with $99, $279 and $879 a month when billed monthly.
Common questions
Which is cheaper, AppFollow or MobileMoxie?
As of Nov 12, 2026, AppFollow is cheaper to start with: $19 a month, against $99 a month for MobileMoxie. AppFollow starts at $19 per month and up, billed annually, and MobileMoxie starts at $99 per month for 1 user and 1 project, billed monthly.
Which has a free plan, AppFollow or MobileMoxie?
As of Nov 12, 2026, only AppFollow has a free plan. MobileMoxie does not, though it has a free trial.
Which platforms do AppFollow and MobileMoxie run on?
As of Nov 12, 2026, only MobileMoxie lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.