AppTweak vs MobileMoxie (2026): which should you pick?
As of Nov 12, 2026, AppTweak and MobileMoxie share a 2.0 GPA, neither has a free plan, and AppTweak starts cheaper, at $79 a month against $99 a month.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
AppTweak grades higher on features. MobileMoxie grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
MobileMoxie
Search and app store rank tracking, with live page testing
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick MobileMoxie if
- Fits if you track both Google search rankings and app store rankings
- Works for an agency that needs 10 projects under one account
Look elsewhere if
- Pricey if you are one person: $99 a month for 20 keywords and 1 app
- Tight if you need weekly or daily tracking, as that needs Pro at $279 or Agency at $879
- Watch out: the trial length is not stated
- Watch out: the dedicated product and growth manager comes only with Pro and Agency
How we grade them
| 2.0GPAAppTweakFair | 2.0GPAMobileMoxieFair | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | D$99 a month for Solo, which is inside the dearest tenth of this category (from $79). $869 if paid yearly. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | CA free trial on every plan, with a length not stated, plus free versions of three of the tools. The free versions are small. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CSix tools covering search, landing pages and app rankings, but Solo stops at 20 ASO keywords and 1 app, and tracking runs monthly. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo store rating on record. Projects, keywords and apps all need setting up first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | BWeb, a Chrome extension and a WordPress plugin, with a public API tag in the listing. No phone or desktop app. |
| Best for | keyword and creative research on both app stores | tracking search and app store rankings together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and MobileMoxie. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. MobileMoxie starts at $99 a month and scores 2.3.
AppTweak scores higher and starts $20 a month lower. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 10 score higher than MobileMoxie for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports and AI search visibility.
At a glance
| AppTweak | MobileMoxie | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | $99 per month for 1 user and 1 project, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | Free trial on every plan; the length is not stated on the pricing page. Free versions of three of the tools are also offered. |
| Web | ||
| Browser extension | ||
| Made by | AppTweak | MobileMoxie |
| Price read from | apptweak.com | mobilemoxie.com |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
MobileMoxie
- Plans are capped by keywords and apps: Solo allows 20 ASO keywords and 1 app, Pro 500 keywords and 5 apps.
- Tracking frequency follows the plan: monthly on Solo, weekly on Pro and daily on Agency.
- The dedicated product and growth manager is listed only on Pro and Agency.
- Paying yearly costs less than twelve monthly payments: Solo is $869 a year against $1,188.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
MobileMoxie
- App Datalyzer
- Tracks how your apps and competing apps rank for keywords in the Apple App Store and Google Play, in any country and language.
- App Rankalyzer
- Shows live Google app pack ranking results by country and keyword. A free version is offered.
- SERP Datalyzer
- Tracks search result visibility over time, with visual images of the results and data on rank and pixels from the top.
- Page tools
- Page-oscope shows competitors' landing pages in any country on mobile and desktop, and Page Datalyzer tracks pages and their code over time.
- Chrome extension and WordPress plugin
- Both are listed as included on every plan.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
MobileMoxie
Solo$99
per month for 1 user and 1 project, billed monthly
All 6 tools, tracking at a monthly interval, 20 SEO keywords, 1 app and 20 ASO keywords. $869 a year when billed yearly.
Pro$279
per month for 3 users and 3 projects, billed monthly
Weekly tracking, 100 SEO keywords, 5 apps and 500 ASO keywords, plus a dedicated product and growth manager. $3,079 a year when billed yearly.
Agency$879
per month for 10 users and 10 projects, billed monthly
Daily tracking, 500 SEO keywords, unlimited apps and 2,000 ASO keywords, plus a dedicated product and growth manager. $9,679 a year when billed yearly.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
MobileMoxie
- Annual discount
Yearly billing
Solo is $869 a year, Pro $3,079 and Agency $9,679, compared with $99, $279 and $879 a month when billed monthly.
Common questions
Which is cheaper, AppTweak or MobileMoxie?
As of Nov 12, 2026, AppTweak is cheaper to start with: $79 a month, against $99 a month for MobileMoxie. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and MobileMoxie starts at $99 per month for 1 user and 1 project, billed monthly.
Which has a free plan, AppTweak or MobileMoxie?
As of Nov 12, 2026, neither AppTweak nor MobileMoxie has a free plan. Both have a free trial.
Which platforms do AppTweak and MobileMoxie run on?
As of Nov 12, 2026, only MobileMoxie lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.