AppFollow vs AppVector (2026): which should you pick?
As of Oct 23, 2026, AppFollow grades higher than AppVector: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppFollow grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppFollow
App review management with AI replies, plus ASO keyword tracking
AppVector
ASO platform for keyword ranks, reviews and Google Play downloads
Which one is for you
Pick AppFollow if
- Fits if your support team answers app reviews from more than one store
- Works for developers with up to 2 apps who want keyword tracking without paying
Look elsewhere if
- Pricey if review replies with AI are the point, since that's Essential at $129 a month billed yearly
- Skip it if you need Google Play ranks past the top 30 to 50, download estimates or Apple Ads management
- Watch out: auto-replies, auto-tags, data exports, extra Google Play countries and SSO are all add-ons
- Tight if you use a help desk, as native help desk apps need Enterprise and other plans go through email
- Tight if you have a third app to track, since the free plan stops at 2
Pick AppVector if
- Fits if you track a few keywords per app on both stores and want Google Play download figures
- Works for teams that may also hire the same company to run ASO for them
Look elsewhere if
- Tight if you track many keywords, as Pro allows 30 per app and Enterprise 100
- Pricey if you have more than 3 apps, as that means Enterprise at $99 a month
- Watch out: plans come with monthly credits, but the pricing page doesn't say what a credit buys
- Watch out: the pricing page doesn't say whether its monthly prices are billed monthly or yearly
- Skip it if you need download figures for iPhone apps, as they cover Google Play only
How we grade them
| 2.4GPAAppFollowFair | 1.8GPAAppVectorWeak | |
|---|---|---|
| Value for money | CThe ASO plan starts at $19 a month billed annually, this category's middle, priced by the number of apps. Review management with AI replies, the part AppFollow leads with, is Essential at $129 a month billed yearly or $179 monthly. | DPro is $49 a month for 3 apps and 30 keywords per app, 90 keywords in all, and $49 is where this category's dearest tenth starts. Enterprise is $99 for 10 apps. The page doesn't say whether prices are billed monthly or yearly. |
| Free plan and trial | BThe free plan tracks 2 apps and 1,000 keywords in all countries for up to 5 team members, with reviews, rankings, integrations and email reports. One developer could stay on that. A third app means paying. | CA free plan with 1 app, 10 keywords, 1 team member and 5,000 credits a month, which you'll outgrow fast. Any plan can be tried free with no card; the length changes with current promotions. |
| Features | CA review inbox across 7 sources with AI replies and tags, keyword research, rank tracking and an organic dashboard. Its own comparison names the gaps: Google Play ranks only to the top 30 to 50, no download estimates and no Apple Ads management. | CDaily rank tracking in 100+ countries, keyword research with volume and difficulty, competitor monitoring, review tools with AI replies and Apple Search Ads reports. Download figures cover Google Play apps only, and the keyword caps are small. |
| Ease of use | CNo rating on record. You connect App Store Connect or Google Play Console for the organic numbers, and set up tags and rules before the inbox sorts itself. | CNo rating on record. You add apps, keywords and competitors, and connect Apple Search Ads for the ad reports, before it tells you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Slack, Zendesk, Salesforce, Helpshift, Trustpilot and Tableau, and has an API and an MCP server. | CWeb only, with no desktop or phone app. The one named integration is Apple Search Ads, and the listing doesn't record an API. |
| Best for | answering app reviews from many stores in one inbox | keyword tracking with Google Play download data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppFollow and AppVector. How we grade
Price against what you get
AppFollow starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. AppVector starts at $49 a month and scores 2.0.
AppFollow scores higher and starts $30 a month lower. Of the other app store optimization tools on the chart, 3 score higher than AppFollow for less, and 16 score higher than AppVector for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppFollow also covers workflow automation and reports.
At a glance
| AppFollow | AppVector | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month and up, billed annually | $49 per month for 3 apps and 30 keywords per app |
| Free plan | Track 2 apps and 1,000 keywords in all countries, invite up to 5 team members, and see reviews, updates and rankings, with integrations and email reports. | 1 app, 10 keywords per app, 1 team member and 5,000 credits a month. |
| Free trial | 10-day free trial of paid features; afterwards the account drops to the Free plan | Free trial of any plan, no card required; the length varies with current promotions |
| Web | ||
| Made by | AppFollow | AppVector |
| Price read from | appfollow.io | appvector.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppFollow
- The Free plan covers 2 apps, 1,000 keywords and 5 team members; more apps and API credits can be bought on top.
- Native help desk app integrations need Enterprise; other plans connect tools such as Slack and Zendesk through email integrations.
- AppFollow's own comparison says its Google Play ranking depth stops at the top 30 to 50, with no download estimates or Apple Ads management.
- Auto-replies and auto-tags, data exports, extra Google Play countries and SSO are add-ons.
AppVector
- Keyword limits are per app and modest: 30 per app on Pro and 100 per app on Enterprise.
- Plans come with monthly credits, but the pricing page does not say what a credit buys.
- The pricing page does not state whether the monthly prices are billed monthly or yearly.
- Download figures are offered for Google Play apps only.
Key features
AppFollow
- Review inbox and AI replies
- Reviews from the App Store, Google Play, Amazon Appstore, Galaxy Store, AppGallery, Microsoft Store and Trustpilot in one place, with AI-drafted replies and templates.
- Tagging and automation rules
- AI tags sort reviews into bugs, monetization and other themes with sentiment, and rules can auto-reply or report spam. Automation is sold as an add-on.
- Keyword research
- See the keywords an app already ranks for, with popularity and difficulty by market, AI suggestions and competitors' keywords.
- Rank tracking and alerts
- Follow keyword positions by country on both stores, with Slack or email alerts on ranking, rating, featuring and metadata changes.
- Organic dashboard
- Connect App Store Connect or Google Play Console to see store visibility, search downloads and conversion, and which keywords bring installs.
- MCP server and API
- Ask Claude, ChatGPT, Gemini and other assistants about your reviews and ASO data through an MCP server, or pull data into your own dashboards with the API.
AppVector
- Daily keyword rank tracking
- Keyword positions refresh daily for iOS and Google Play apps in 100+ countries and languages, with trend lines and competitor comparison.
- Keyword research
- Suggests app keywords with volume and difficulty by store, country and language, plus keyword shuffle and opportunity tools.
- ASO reports and competitor monitoring
- Compares listing text, screenshots, app size and update history with competitors and tracks their listing and category rank changes.
- Ratings and review tools
- Follows rating trends and review themes, and an AI review manager helps draft consistent replies.
- Google Play download data
- Download Explorer and a watchlist show download figures and weekly install trends for Google Play apps.
- Apple Search Ads insights
- Connect an Apple Search Ads account to see spend, impressions, taps, installs and keyword performance in one report.
Plans
AppFollow
Free$0
2 apps, 1,000 keywords in all countries, up to 5 team members, reviews, rankings, integrations and email reports.
ASO$19
per month and up, billed annually
AppFollow's entry plan for store optimization. The pricing page sets the price by the number of apps; its other limits were not shown.
Essential$129
per month, billed annually ($179 billed monthly)
Review management with AI replies alongside the ASO tools, with email support. AppFollow's comparison pages say every tier has unlimited users.
EnterpriseCustom
Custom limits, native help desk integrations, SSO, dedicated instances, onboarding by its services team and a dedicated success manager.
AppVector
Free$0
1 app, 10 keywords per app, 1 team member and 5,000 credits a month.
Pro$49
per month for 3 apps and 30 keywords per app
3 team members and 100,000 credits a month, for growing app teams.
Enterprise$99
per month for 10 apps and 100 keywords per app
10 team members and 500,000 credits a month.
Custom PaidCustom
Limits set with the sales team; the comparison lists an SLA and a dedicated account manager among the options.
Ways to pay less
AppFollow
- Annual discount
Up to 34% off with yearly billing
AppFollow's pricing page offers yearly billing at up to 34% off; its comparison pages put Essential at $129 a month billed yearly against $179 monthly.
- Education
Special offers for students
AppFollow's pricing FAQ says it has special offers for students, arranged by contacting its team.
- Nonprofit
Special offers for non-profits
AppFollow's pricing FAQ says it has special offers for non-profit organizations, arranged by contacting its team.
AppVector
No public discounts listed.
Common questions
Which is cheaper, AppFollow or AppVector?
As of Oct 23, 2026, AppFollow is cheaper to start with: $19 a month, against $49 a month for AppVector. AppFollow starts at $19 per month and up, billed annually, and AppVector starts at $49 per month for 3 apps and 30 keywords per app.
Which has a free plan, AppFollow or AppVector?
As of Oct 23, 2026, both AppFollow and AppVector have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.