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AppVector vs MobileAction (2026): which should you pick?

As of Oct 23, 2026, MobileAction grades higher than AppVector: 2.2 against 1.8 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

AppVector grades higher on the free plan. MobileAction grades higher on value for money, features and platforms. They get the same grade on ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

AppVector

ASO platform for keyword ranks, reviews and Google Play downloads

Free plan · from $49/mo
Full detailsappvector.io

MobileAction

ASO keyword tools and Apple Ads campaign management for app teams

Free trial · from $12.50/mo
Full detailsmobileaction.co

Which one is for you

Pick AppVector if

  • Fits if you track a few keywords per app on both stores and want Google Play download figures
  • Works for teams that may also hire the same company to run ASO for them

Look elsewhere if

  • Tight if you track many keywords, as Pro allows 30 per app and Enterprise 100
  • Pricey if you have more than 3 apps, as that means Enterprise at $99 a month
  • Watch out: plans come with monthly credits, but the pricing page doesn't say what a credit buys
  • Watch out: the pricing page doesn't say whether its monthly prices are billed monthly or yearly
  • Skip it if you need download figures for iPhone apps, as they cover Google Play only

Pick MobileAction if

  • Fits if you track up to 100 keywords for a handful of apps and want to pay little
  • Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that

Look elsewhere if

  • Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
  • Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
  • Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
  • Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
  • Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation

How we grade them

1.8GPAAppVectorWeak2.2GPAMobileActionFair
Value for money
DPro is $49 a month for 3 apps and 30 keywords per app, 90 keywords in all, and $49 is where this category's dearest tenth starts. Enterprise is $99 for 10 apps. The page doesn't say whether prices are billed monthly or yearly.
CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199.
Free plan and trial
CA free plan with 1 app, 10 keywords, 1 team member and 5,000 credits a month, which you'll outgrow fast. Any plan can be tried free with no card; the length changes with current promotions.
DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours.
Features
CDaily rank tracking in 100+ countries, keyword research with volume and difficulty, competitor monitoring, review tools with AI replies and Apple Search Ads reports. Download figures cover Google Play apps only, and the keyword caps are small.
BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales.
Ease of use
CNo rating on record. You add apps, keywords and competitors, and connect Apple Search Ads for the ad reports, before it tells you much.
CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure.
Platforms and integrations
CWeb only, with no desktop or phone app. The one named integration is Apple Search Ads, and the listing doesn't record an API.
BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales.
Best forkeyword tracking with Google Play download datalow-cost keyword tracking with Apple Ads tools

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppVector and MobileAction. How we grade

Price against what you get

AppVector starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. MobileAction starts at $12.50 a month and scores 2.7.

MobileAction scores higher and starts $36.50 a month lower. Of the other app store optimization tools on the chart, 16 score higher than AppVector for less, and none scores higher than MobileAction for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessAppVectorMobileAction

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of app store optimization tools, and the best at every price

Where they differ

    In commonWebAI featuresKeyword researchRank trackingApp store optimization

    At a glance

    AppVectorMobileAction
    PricingFree planFree trial
    Starts at$49 per month for 3 apps and 30 keywords per app$12.50 per month, billed yearly ($15 billed monthly)
    Free plan1 app, 10 keywords per app, 1 team member and 5,000 credits a month.None
    Free trialFree trial of any plan, no card required; the length varies with current promotions7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
    Web
    Made byAppVectorMobileAction, Inc.
    Price read fromappvector.iomobileaction.co
    CheckedOct 23, 2026Oct 23, 2026

    Worth knowing

    AppVector

    • Keyword limits are per app and modest: 30 per app on Pro and 100 per app on Enterprise.
    • Plans come with monthly credits, but the pricing page does not say what a credit buys.
    • The pricing page does not state whether the monthly prices are billed monthly or yearly.
    • Download figures are offered for Google Play apps only.

    MobileAction

    • Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
    • Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
    • The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
    • Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.

    Key features

    AppVector

    Daily keyword rank tracking
    Keyword positions refresh daily for iOS and Google Play apps in 100+ countries and languages, with trend lines and competitor comparison.
    Keyword research
    Suggests app keywords with volume and difficulty by store, country and language, plus keyword shuffle and opportunity tools.
    ASO reports and competitor monitoring
    Compares listing text, screenshots, app size and update history with competitors and tracks their listing and category rank changes.
    Ratings and review tools
    Follows rating trends and review themes, and an AI review manager helps draft consistent replies.
    Google Play download data
    Download Explorer and a watchlist show download figures and weekly install trends for Google Play apps.
    Apple Search Ads insights
    Connect an Apple Search Ads account to see spend, impressions, taps, installs and keyword performance in one report.

    MobileAction

    Keyword research
    Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
    Ranked keywords report
    See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
    Metadata and creative analysis
    Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
    Review analysis and replies
    Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
    Apple Ads campaign manager
    A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
    AI assistant
    Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.

    Plans

    AppVector

    • Free$0

      1 app, 10 keywords per app, 1 team member and 5,000 credits a month.

    • Pro$49

      per month for 3 apps and 30 keywords per app

      3 team members and 100,000 credits a month, for growing app teams.

    • Enterprise$99

      per month for 10 apps and 100 keywords per app

      10 team members and 500,000 credits a month.

    • Custom PaidCustom

      Limits set with the sales team; the comparison lists an SLA and a dedicated account manager among the options.

    MobileAction

    • Lite$12.50

      per month, billed yearly ($15 billed monthly)

      100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.

    • Basic$59

      per month, billed yearly ($69 billed monthly)

      500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.

    • Pro$199

      per month, billed yearly ($239 billed monthly)

      1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.

    • EnterpriseCustom

      Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.

    Ways to pay less

    AppVector

    No public discounts listed.

    MobileAction

    • Annual discount

      Two months saved with yearly billing

      MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.

    Common questions

    Which is cheaper, AppVector or MobileAction?

    As of Oct 23, 2026, MobileAction is cheaper to start with: $12.50 a month, against $49 a month for AppVector. AppVector starts at $49 per month for 3 apps and 30 keywords per app, and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).

    Which has a free plan, AppVector or MobileAction?

    As of Oct 23, 2026, only AppVector has a free plan. MobileAction does not, though it has a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade