Behold vs Walls.io (2026): which should you pick?
As of Nov 13, 2026, Behold grades higher than Walls.io: 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Behold grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Behold
Instagram feed widgets and JSON feeds for any website
Walls.io
Social media walls for websites, events and digital signage
Which one is for you
Pick Behold if
- Fits if you only need an Instagram feed on a site and want little setup
- Works for developers who want a JSON feed of posts
Look elsewhere if
- Not for you if you want other networks: the page lists Instagram only
- Tight if you stay free: 6 posts, 1 feed, 1,200 views and a logo on hover
- Watch out: views count page loads with a widget, so busy pages use the allowance fast
- Pricey if you want pin, hide and reorder: that is Business at $60 a month
Pick Walls.io if
- Fits if you need a social wall for a site, event or screen and have the budget
- Works for teams that want unlimited embeds and posts
Look elsewhere if
- Pricey if you are small: $215 a month billed annually for Professional
- Not for you if you want a free plan, as there is only a 14-day trial
- Watch out: the account becomes inactive after the trial until you choose a plan
- Watch out: event and signage plans have their own prices, which we didn't record
How we grade them
| 2.2GPABeholdFair | 2.0GPAWalls.ioFair | |
|---|---|---|
| Value for money | CStarter is $10 a month for 15,000 views, between the category's $8.17 cheaper quarter and $14.92 middle. Pro is $30 and Scale $180. | DProfessional is $215 a month billed annually and Premium $360, many times the category's $14.92 middle and above its $55 dearest-tenth threshold. |
| Free plan and trial | CA free plan with 1 source, 1 feed, 6 posts and 1,200 views a month. It is paused when the views run out. | CA 14-day trial with no card, and no free plan. |
| Features | CGallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business. | C14 platforms, unlimited embeds and posts, moderation and privacy tools. The listing's gaps: direct posts, polls, sponsored posts and CTA buttons are paid add-ons. |
| Ease of use | CNo store rating on record. You connect an Instagram account and style the widget. | CNo store rating on record. You connect sources and design the wall. |
| Platforms and integrations | BWeb, embedded on any site, with JSON feeds, Klaviyo and Instagram. An Admin API is on enterprise plans. | BWeb, with embeds on sites, events and digital signage, across 14 platforms. No integration list is recorded. |
| Best for | an Instagram feed on any site | social walls for events, sites and signage |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Behold and Walls.io. How we grade
Price against what you get
Behold starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Walls.io starts at $215 a month and scores 2.3.
They score the same, and Behold starts $205 a month lower. Of the other popup and widget tools on the chart, 4 score higher than Behold for less, and 13 score higher than Walls.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Behold | Walls.io | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $10 per month | $215 per month, billed annually (website plans) |
| Free plan | 1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover. | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Behold | Walls.io |
| Price read from | behold.so | walls.io |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Behold
- Views mean page loads that include a widget, so busy pages use the allowance fast.
- On the free plan an account is paused when the monthly view limit is hit; paid plans pause only after two months in a row over the limit.
- Curation tools such as pinning and hiding need the Business plan or higher.
- Instagram-focused; the page does not list other networks.
Walls.io
- Website plans start at $215 a month billed annually; the monthly-billing price was not displayed in the text read.
- Event and digital-signage plans have their own prices, not recorded here.
- Direct posts, polls, sponsored posts and CTA buttons are paid add-ons on Professional and Premium.
- After the 14-day trial the account becomes inactive until you pick a paid plan.
Key features
Behold
- No-code gallery widgets
- Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan.
- JSON feeds
- Developers get the post data as JSON on every plan, including the free one.
- Klaviyo feeds
- Add a live Instagram feed to emails; included from the Pro plan.
- Update speed by plan
- Daily on Free, hourly on Starter, every 5 minutes on Pro and Business, every minute on Scale.
- Advanced curation
- Pin, hide and reorder posts, from the Business plan; pinning is not supported for hashtag feeds.
- Admin API
- Manage user accounts at scale, co-branded; available on Enterprise.
Walls.io
- 14 platforms
- All plans and event passes include every platform Walls.io currently supports.
- Unlimited walls and embeds
- Each wall has its own URL, sources, style and moderation, and can be embedded anywhere.
- Moderation and privacy
- The site pitches moderation, GDPR data processing agreements and security assessments with NDA.
- Interactivity Pack
- Direct posts, polls, reactions and lead forms, a $96 per month add-on billed annually on Professional and Premium.
- Promotion Pack
- Sponsored posts, native posts and call-to-action buttons, also $96 per month billed annually.
- Event and signage plans
- Separate event passes and digital-signage plans exist, not read in detail here.
Plans
Behold
Free$0
per month for up to 1,200 views
1 source, 1 feed, 6 posts per feed, JSON feeds, daily updates and limited widget styles.
Starter$10
per month for up to 15,000 views
3 sources and feeds, 50 posts per feed, hourly updates, no Behold logo.
Pro$30
per month for up to 125,000 views
15 sources and feeds, 100 posts per feed, updates every 5 minutes, Klaviyo feeds.
Business$60
per month for up to 500,000 views
30 sources and feeds, 150 posts per feed, and advanced curation (pin, hide, reorder).
Scale$180
per month, unlimited views
Business features plus updates every minute and priority email support.
EnterpriseCustom
Custom limits, Admin API access, 99.9% SLA and signed standard terms; contact sales.
Walls.io
Professional$215
per month, billed annually (website plans)
10 sources, updates every 15 minutes, 14 platforms, unlimited embeds and posts, email and chat support.
Premium$360
per month, billed annually (website plans)
20 sources, updates every 15 minutes, otherwise the same as Professional.
EnterpriseCustom
Custom sources, real-time updates every minute, priority support.
Ways to pay less
Behold
No public discounts listed.
Walls.io
- Annual discount
Save 20% with yearly payment
The website pricing page has a Monthly and Yearly toggle and says you save 20% with yearly payment.
Common questions
Which is cheaper, Behold or Walls.io?
As of Nov 13, 2026, Behold is cheaper to start with: $10 a month, against $215 a month for Walls.io. Behold starts at $10 per month, and Walls.io starts at $215 per month, billed annually (website plans).
Which has a free plan, Behold or Walls.io?
As of Nov 13, 2026, only Behold has a free plan. Walls.io does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.