Divi vs Visual Composer (2026): which should you pick?
As of Nov 13, 2026, Visual Composer grades higher than Divi: 2.8 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Visual Composer grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Divi
WordPress theme and visual builder sold as a yearly or lifetime plan
Visual Composer
Drag-and-drop website builder plugin for WordPress
Which one is for you
Pick Divi if
- Fits if you build lots of WordPress sites, since one license covers them all
- Makes sense if you'd rather pay $249 once than subscribe every year
Look elsewhere if
- Not for you if you want to try it first, as there's no free version or trial, only a 30-day refund
- Skip it if you don't want WordPress and hosting to look after; hosting is extra, at partner hosts' own prices
- Pricey if you want Divi AI, which comes with Pro at $277 a year, or Lifetime + Pro at $297 once and then $212 a year
- Watch out: cancel a yearly membership and updates and support stop after the term
- Not for you if you want a desktop or phone app; it runs only in the browser inside WordPress
Pick Visual Composer if
- Fits if you want a low-priced WordPress builder with a free version to start on
- Works for agencies, since the plans run to 20 and 1000 sites
Look elsewhere if
- Skip it if you want a trial of the paid plans, because there is none, only the free version and a demo
- Tight if you stay free: the Hub, theme builder and popup builder are paid
- Watch out: when a subscription ends, updates, the Hub and support stop
- Watch out: it works on WordPress.com only on the Business plan
How we grade them
| 2.0GPADiviFair | 2.8GPAVisual ComposerGood | |
|---|---|---|
| Value for money | BGraded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. | BSingle is $49 a year for 1 site, about $4.08 a month, inside the cheaper quarter. Lifetime is $149 for 1 site. |
| Free plan and trial | FNothing is free and there's no trial. Every plan has a 30-day no-questions refund, but a money-back promise isn't a trial: you pay first. | BFree forever with no card: 30 elements and 10 templates. One person with a small site could live on it. |
| Features | CA visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. | BPro has 300+ elements, 200+ templates, a theme builder, a popup builder and a font manager. It covers the job of a WordPress builder. |
| Ease of use | CNo rating on record. You edit right on the live page with presets, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. | CNo rating on record. You build the site yourself in a WordPress editor. |
| Platforms and integrations | BRuns in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. | BWeb only, as a WordPress plugin, with WooCommerce and Unsplash. |
| Best for | unlimited WordPress sites on one licence | a WordPress builder with a cloud library of elements |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Divi and Visual Composer. How we grade
Price against what you get
Divi starts at $7.42 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Visual Composer starts at $4.08 a month when paid by the year and scores 2.7.
Visual Composer scores higher and starts $3.34 a month lower. Of the other website and landing page builders on the chart, 3 score higher than Divi for less, and 1 scores higher than Visual Composer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Divi can be bought with a one-time purchase.
- Visual Composer also covers site audit, online store and popups.
At a glance
| Divi | Visual Composer | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $89 per year for unlimited websites | $49 per year for 1 website |
| Free plan | None | Free version, free forever with no credit card: 30 elements and 10 templates, without the premium theme builder, popup builder or WooCommerce support. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Elegant Themes | Visual Composer Website Builder |
| Price read from | elegantthemes.com | visualcomposer.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Divi
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
Visual Composer
- Visual Composer runs only inside WordPress; the page notes it works on WordPress.com only on the Business plan.
- There is no free trial of the premium plans, though a free version and a demo exist; refunds are offered within 30 days.
- The plugin keeps working after a subscription ends, but updates, the Hub and support stop.
Key features
Divi
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
Visual Composer
- Drag-and-drop editor
- A visual editor with a responsive preview, design options and a row layout system, with no coding required.
- Visual Composer Hub
- A cloud library listing 500+ content elements, templates, blocks and add-ons that are downloaded into a site on demand.
- Theme builder
- Premium plans add a theme builder, archive page builder, global templates, dynamic content and WooCommerce support.
- Popup builder
- Popups for audience capture are built in the same editor on premium plans.
- Insights
- An analysis tool for SEO and page performance is part of the premium plans, alongside a font manager and role manager.
Plans
Divi
Divi$89
per year for unlimited websites ($7.42 a month)
The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support.
Divi Pro$277
per year for unlimited websites ($23.08 a month)
Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend.
Divi Lifetime$249
one-time payment
Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services.
Divi Lifetime + Pro$297
one-time, then $212 per year for Pro services
Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi.
Visual Composer
Free$0
Page builder with 30 elements and 10 templates, without the premium Hub, theme builder or popup builder.
Single$49
per year for 1 website
300+ elements, 200+ templates, theme builder, popup builder, font manager, Insights and premium support.
Plus$99
per year for 5 websites
The same premium features for up to 5 websites.
Accelerate$149
per year for 20 websites
The same premium features for up to 20 websites.
Agency$349
per year for 1000 websites
The same premium features for up to 1000 websites; the page labels the price as new and lower.
Lifetime$149
one-time, for 1 website
Two years of support and lifetime updates for one website.
Ways to pay less
Divi
- Lifetime license
Divi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
Visual Composer
- Lifetime license
Lifetime license for one website
A one-time $149 payment covers one website with lifetime updates and two years of support.
- Other savings
30-day money-back guarantee
The pricing page offers a refund requested within 30 days of a new purchase.
Common questions
Which is cheaper, Divi or Visual Composer?
As of Nov 13, 2026, Visual Composer is cheaper to start with: $4.08 a month when paid by the year, against $7.42 a month when paid by the year for Divi. Divi starts at $89 per year for unlimited websites, and Visual Composer starts at $49 per year for 1 website.
Which has a free plan, Divi or Visual Composer?
As of Nov 13, 2026, only Visual Composer has a free plan. Divi does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.