Formsort vs Heyflow (2026): which should you pick?

Pick Formsort if

• Fits if you run patient or member intake as a multi-step flow
• Works for product teams that want to A/B test an onboarding form

Look elsewhere if

• Pricey if you are small, because Pro starts at $279 a month
• Tight if you stay free, as responses past 100 flow starts a month are discarded
• Watch out: Formsort keeps responder data for only three weeks, so you must send answers somewhere else
• Skip it if you need HIPAA, multiple environments or advanced roles, as those are Enterprise only

Pick Heyflow if

• Fits if you're a marketing team building lead funnels for paid campaigns that rely on tracking pixels
• Works for online shops that use a quiz to steer shoppers to a product, on the traffic-priced Prime plan

Look elsewhere if

• Not for you if you want a free plan, as there's only a 14-day trial
• Tight if you start on Starter: 50 responses a month, 5 funnels and 1 seat, for $49 billed yearly or $89 monthly
• Pricey if you get lots of leads or need more people: extra responses cost $0.20 to $0.24 each and extra seats $40 a month
• Watch out: removing the Heyflow logo, custom CSS and payments need Growth at $99; A/B testing and custom JavaScript need Scale at $249
• Watch out: prices exclude VAT and come from an August 29, 2026 archive copy, because the live pricing page showed a bot check

Formsort

• On Free, responses beyond 100 flow starts a month are discarded.
• On Pro, each extra 1,000 flow starts is billed at $239.
• HIPAA compliance, multiple environments and advanced roles need the Enterprise plan.
• Formsort keeps responder data for only three weeks, so a destination for the answers is required.

Heyflow

• There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
• Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
• Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
• Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.

Formsort

Multi-step flows

Forms run as multi-step flows with dynamic questions, custom validation, pre-filled answers and embedded or hosted deployment.

A/B testing

The feature list includes A/B testing of flows and custom CSS for design control.

Short-lived data storage

Formsort says it does not keep responder data long term: answers sit in an encrypted bucket for three weeks pending delivery to integrations.

Integrations

Answers are sent to destinations such as Stripe, Salesforce, Google Analytics, Segment and webhooks.

Healthcare compliance

The vendor says it is SOC 2 Type II certified and HIPAA compliant, and signs a BAA with enterprise clients.

Returning responders

On Pro, responders who return to a started form continue where they left off, and returning does not count as a new flow start.

Heyflow

Multi-step funnels and forms

Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.

Conditional logic and calculations

Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.

Tracking and analytics

Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.

CRM and automation integrations

HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.

A/B testing and custom code

The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.

Heyflow AI credits

Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.

Formsort

• Free$0

  100 flow starts a month, unlimited users and forms, your own logo and colors, Formsort branding.

• Pro$279

  per month for 1,000 flow starts, billed monthly

  Everything in Free plus full control of form design, custom data submission frequency and returning responders.

• EnterpriseCustom

  Adds HIPAA compliance, multiple environments, advanced roles, external-only data storage and a dedicated onboarding manager.

Heyflow

• Starter$49

  per month, billed yearly ($89 billed monthly)

  50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.

• Growth$99

  per month, billed yearly ($149 billed monthly)

  250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.

• Scale$249

  per month, billed yearly ($299 billed monthly)

  1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.

• Prime$259

  per month, billed yearly ($369 billed monthly)

  E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.

• EnterpriseFrom $1,100

  per month

  More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.

Formsort

• Annual discount

  2 months off when billed yearly

  The pricing page offers 2 months off for customers who pay yearly instead of month to month; the yearly amount is not shown.

Heyflow

• Annual discount

  Save up to 31% with yearly billing

  The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.