Better Analyst (formerly Formula Bot) vs Formulas HQ (2026): which should you pick?
As of Nov 13, 2026, Formulas HQ grades higher than Better Analyst (formerly Formula Bot): 2.4 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Better Analyst (formerly Formula Bot) grades higher on platforms. Formulas HQ grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Better Analyst (formerly Formula Bot)
AI data analyst: chat, dashboards and alerts over files and databases
Formulas HQ
AI generators for spreadsheet formulas, scripts, regex and analysis
Which one is for you
Pick Better Analyst (formerly Formula Bot) if
- Fits if you want to ask questions of a file or database in plain words
- Works for people with Google data sources who want dashboards
Look elsewhere if
- Tight if you stay free: 10 chat messages a month and 1 data source
- Skip it if you want a formula generator only, as the product has moved toward BI
- Pricey if you add credits, at $10 per 1,000, with unused top-ups carrying over one month only
- Watch out: Team is $119 for 5 people, and embedded chat is capped at 1,000 messages a month
Pick Formulas HQ if
- Fits if you write a few formulas or scripts a week and don't remember the syntax
- Works for people who need regex or Apps Script and want a plain-English route
Look elsewhere if
- Tight if you stay free, since 5 generations a month goes fast
- Skip it if you want an add-in in Excel or Sheets, as this is a separate site
- Watch out: chat with files, Data Wizard and Python need Pro, and the page text shows only yearly prices
- Pricey if you want the website analyzer, which means the Analyzer plan at $21.24 a month billed yearly
How we grade them
| 2.2GPABetter Analyst (formerly Formula Bot)Fair | 2.4GPAFormulas HQFair | |
|---|---|---|
| Value for money | CPro is $20 a month on annual billing, $30 monthly, between the middle and dearer quarter of this category. | APro is $4.33 a month billed yearly, under 60% of the $8 where the cheaper quarter starts. The monthly price isn't shown. |
| Free plan and trial | CA free plan with 10 chat messages and 100 AI credits a month, one data source and one dashboard, which you'll use up quickly. | CA free plan, but 5 generations a month. Pro shows a free trial button with no length stated. |
| Features | CChat with data, dashboards, alerts and bulk jobs. The focus has moved from formulas to analysis, and it is a web app, not an Excel add-in. | CFormula, VBA, Apps Script, regex and Salesforce generators, with chat on files and Data Wizard on Pro. Not inside Excel or Sheets. |
| Ease of use | CA web app where you connect sources and ask questions; no store rating on record. | CA web app where you type a request and paste the result back; no store rating on record. |
| Platforms and integrations | BWeb with a real list of connectors: Google Sheets, Analytics, Search Console, Airtable, Snowflake, BigQuery and Power BI. No desktop or phone apps. | CWeb only. It writes for Excel, Google Sheets and Salesforce, but has no add-in or apps. |
| Best for | chatting with spreadsheets and databases | AI generators for formulas, scripts and regex |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Better Analyst (formerly Formula Bot) and Formulas HQ. How we grade
Price against what you get
Better Analyst (formerly Formula Bot) starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Formulas HQ starts at $4.33 a month and scores 2.0.
Better Analyst (formerly Formula Bot) scores higher, and starts $15.67 a month higher: the question is whether the extra is worth that to you. Of the other spreadsheet and database tools on the chart, 20 score higher than Better Analyst (formerly Formula Bot) for less, and 9 score higher than Formulas HQ for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Better Analyst (formerly Formula Bot) also covers workflow automation, reports and dashboards.
At a glance
| Better Analyst (formerly Formula Bot) | Formulas HQ | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month, billed annually ($30 billed monthly) | $4.33 per month, billed yearly |
| Free plan | Free: 10 chat messages and 100 AI credits a month, 1 connected data source of any type and 1 AI dashboard. | 5 generations a month across the formula, VBA and Apps Script, regex and Salesforce formula tools, with how-to guides and generation history. |
| Free trial | None listed | Pro shows a 'Start free trial' button; the length is not stated on the page. |
| Web | ||
| Made by | Better Analyst | Formulas HQ |
| Price read from | betteranalyst.com | formulashq.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Better Analyst (formerly Formula Bot)
- The product has moved beyond a formula generator toward BI-style analysis; it is a web app, not an add-in inside Excel.
- The free plan allows 10 chat messages a month.
- Credit top-ups cost $10 per 1,000 AI credits, and unused top-ups carry over only one month.
- Embedded chat for your own site is limited to 1,000 messages a month on Team, then $50 per 1,000.
Formulas HQ
- The free plan stops at 5 generations a month.
- Chat with files, Data Wizard and Python generation need Pro; the content analyzer needs the Analyzer plan.
- It is a separate web app, not an add-in inside Excel or Google Sheets.
- Prices are shown for yearly billing; the page text does not show what monthly billing costs.
Key features
Better Analyst (formerly Formula Bot)
- Chat with your data
- Ask questions in plain English about a file or connected source; the site says each answer shows the SQL or Python behind it.
- Dashboards
- Describe a dashboard and edit it by chat or by dragging; share it with viewers who each see only the rows they are allowed to. Free viewers are on Team.
- Alerts and Data Flows
- Scheduled tasks, alerts and data flows run daily on paid plans, with hourly flows on Team.
- Connectors
- Listed sources include Google Sheets, Airtable, Google Analytics, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server, Power BI and Tableau.
- Bulk jobs on AI credits
- PDF-to-Excel conversion costs 10 credits a page, enriching a row 1 credit and a deep research report 20; chat and dashboards use none.
Formulas HQ
- Formulas for Excel and Google Sheets
- Returns the formula with a summary, steps, examples and warnings; it can also explain a formula you paste in.
- VBA, Apps Script and Python
- Generates, explains or debugs macros and scripts; Python generation is on paid plans.
- Regex and Salesforce formulas
- Builds regular expressions with a breakdown, and Salesforce formulas, on the free plan too.
- Data Wizard
- Upload CSV files, filter, join and pivot them, then ask questions in English; the site says processing runs in the browser through DuckDB.
- AI chat with files
- Multi-turn chat over uploaded CSV or Excel files, with charts and saved conversation history.
Plans
Better Analyst (formerly Formula Bot)
Free$0
10 chat messages and 100 AI credits a month, 1 data source, 1 dashboard.
Pro$20
per month, billed annually ($30 billed monthly)
One person: unlimited chat and data sources, unlimited dashboards refreshed daily, 3,000 AI credits a month.
Team$119
per month for 5 people, billed annually ($149 billed monthly)
5 people included, $15 a month per extra person up to 50; 10,000 shared AI credits, free dashboard viewers, Slack agent, hourly Data Flows.
EnterpriseCustom
Sold through sales on an annual contract: SSO, SCIM, audit log, DPA, SLA and invoicing.
Formulas HQ
Free$0
per month
5 generations a month.
Pro$4.33
per month, billed yearly (monthly price not shown)
Unlimited generations; adds AI chat with file upload, Data Wizard CSV analysis, Python code generation, Salesforce campaign attribution and priority support.
Analyzer$21.24
per month, billed yearly (monthly price not shown)
Everything in Pro plus a website content analyzer for 10 sites and 200 pages, with sitemap crawling and CSV, XLSX or JSON export.
Ways to pay less
Better Analyst (formerly Formula Bot)
- Annual discount
Save up to 33% with annual billing
The pricing page states annual billing saves up to 33%; Pro is $20 a month annually against $30 monthly.
Formulas HQ
- Annual discount
Save 33% with yearly billing
The pricing section has a Monthly/Yearly toggle labeled 'Save 33%'.
- Nonprofit
Non-profit and education discounts
The pricing section says non-profit and education discounts are available; no figures are given.
Common questions
Which is cheaper, Better Analyst (formerly Formula Bot) or Formulas HQ?
As of Nov 13, 2026, Formulas HQ is cheaper to start with: $4.33 a month, against $20 a month for Better Analyst (formerly Formula Bot). Better Analyst (formerly Formula Bot) starts at $20 per month, billed annually ($30 billed monthly), and Formulas HQ starts at $4.33 per month, billed yearly.
Which has a free plan, Better Analyst (formerly Formula Bot) or Formulas HQ?
As of Nov 13, 2026, both Better Analyst (formerly Formula Bot) and Formulas HQ have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.