Better Analyst (formerly Formula Bot) vs GPTExcel (2026): which should you pick?
As of Nov 13, 2026, Better Analyst (formerly Formula Bot) grades higher than GPTExcel: 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Better Analyst (formerly Formula Bot) grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Better Analyst (formerly Formula Bot)
AI data analyst: chat, dashboards and alerts over files and databases
GPTExcel
AI assistant for Excel files: formulas, pivot tables and analysis
Which one is for you
Pick Better Analyst (formerly Formula Bot) if
- Fits if you want to ask questions of a file or database in plain words
- Works for people with Google data sources who want dashboards
Look elsewhere if
- Tight if you stay free: 10 chat messages a month and 1 data source
- Skip it if you want a formula generator only, as the product has moved toward BI
- Pricey if you add credits, at $10 per 1,000, with unused top-ups carrying over one month only
- Watch out: Team is $119 for 5 people, and embedded chat is capped at 1,000 messages a month
Pick GPTExcel if
- Fits if you want help writing a formula you can't get right
- Works for people who'd rather upload a file than install an add-in
Look elsewhere if
- Skip it if you want it inside Excel or Sheets, since it is a separate web app
- Tight if you stay free: 50 credits a month and files up to 5 MB
- Watch out: credits don't roll over and bursts are paced over 5-hour windows
- Pricey if you want the expert model, which costs 10 credits a message and needs Pro Plus at $18
How we grade them
| 2.2GPABetter Analyst (formerly Formula Bot)Fair | 2.0GPAGPTExcelFair | |
|---|---|---|
| Value for money | CPro is $20 a month on annual billing, $30 monthly, between the middle and dearer quarter of this category. | CPro is $9 a month and Pro Plus $18, both mid-range for the category. |
| Free plan and trial | CA free plan with 10 chat messages and 100 AI credits a month, one data source and one dashboard, which you'll use up quickly. | CFree forever, but 50 credits a month and 5 MB files is a cap you'll hit. |
| Features | CChat with data, dashboards, alerts and bulk jobs. The focus has moved from formulas to analysis, and it is a web app, not an Excel add-in. | CChat with files, formulas, a pivot builder, a slide builder, scripts, SQL and regex. You upload and copy results back, as it is not inside Excel. |
| Ease of use | CA web app where you connect sources and ask questions; no store rating on record. | CA web app with files to upload and results to paste back; no store rating on record. |
| Platforms and integrations | BWeb with a real list of connectors: Google Sheets, Analytics, Search Console, Airtable, Snowflake, BigQuery and Power BI. No desktop or phone apps. | CWeb only, with no add-in, desktop app or phone app. |
| Best for | chatting with spreadsheets and databases | AI help with Excel formulas and pivot tables |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Better Analyst (formerly Formula Bot) and GPTExcel. How we grade
Price against what you get
Better Analyst (formerly Formula Bot) starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. GPTExcel starts at $9 a month and scores 2.0.
Better Analyst (formerly Formula Bot) scores higher, and starts $11 a month higher: the question is whether the extra is worth that to you. Of the other spreadsheet and database tools on the chart, 20 score higher than Better Analyst (formerly Formula Bot) for less, and 17 score higher than GPTExcel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Better Analyst (formerly Formula Bot) also covers workflow automation and dashboards.
- GPTExcel also covers presentations.
At a glance
| Better Analyst (formerly Formula Bot) | GPTExcel | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month, billed annually ($30 billed monthly) | $9 per month (Pro) |
| Free plan | Free: 10 chat messages and 100 AI credits a month, 1 connected data source of any type and 1 AI dashboard. | Free: 50 credits a month on the fast model, 5 free tool runs a day, files up to 5 MB and 10 per chat. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Better Analyst | GPTExcel |
| Price read from | betteranalyst.com | gptexcel.uk |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Better Analyst (formerly Formula Bot)
- The product has moved beyond a formula generator toward BI-style analysis; it is a web app, not an add-in inside Excel.
- The free plan allows 10 chat messages a month.
- Credit top-ups cost $10 per 1,000 AI credits, and unused top-ups carry over only one month.
- Embedded chat for your own site is limited to 1,000 messages a month on Team, then $50 per 1,000.
GPTExcel
- It is a separate web app, not an add-in inside Excel or Sheets; you upload files and download or paste results.
- Credits do not roll over, and the page says heavy bursts are paced over 5-hour windows.
- The expert model, at 10 credits a message, is only on Pro Plus.
- Paid plans refresh credits weekly, so a month's total cannot be used in one go.
Key features
Better Analyst (formerly Formula Bot)
- Chat with your data
- Ask questions in plain English about a file or connected source; the site says each answer shows the SQL or Python behind it.
- Dashboards
- Describe a dashboard and edit it by chat or by dragging; share it with viewers who each see only the rows they are allowed to. Free viewers are on Team.
- Alerts and Data Flows
- Scheduled tasks, alerts and data flows run daily on paid plans, with hourly flows on Team.
- Connectors
- Listed sources include Google Sheets, Airtable, Google Analytics, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server, Power BI and Tableau.
- Bulk jobs on AI credits
- PDF-to-Excel conversion costs 10 credits a page, enriching a row 1 credit and a deep research report 20; chat and dashboards use none.
GPTExcel
- Chat with spreadsheets
- Upload Excel or CSV files and ask questions; answers come with charts and summaries.
- Formula generation
- Writes and explains formulas for Excel, Google Sheets, LibreOffice Calc and Airtable.
- Pivot Builder
- Builds native Excel pivot tables, slicers and pivot charts from a plain-English request.
- Slide Deck Builder
- Turns a spreadsheet into a presentation downloadable as PowerPoint or PDF.
- Scripts, SQL and regex
- Generates VBA, Apps Script, LibreOffice Basic, Airtable and Python scripts, plus SQL queries and regular expressions.
Plans
Better Analyst (formerly Formula Bot)
Free$0
10 chat messages and 100 AI credits a month, 1 data source, 1 dashboard.
Pro$20
per month, billed annually ($30 billed monthly)
One person: unlimited chat and data sources, unlimited dashboards refreshed daily, 3,000 AI credits a month.
Team$119
per month for 5 people, billed annually ($149 billed monthly)
5 people included, $15 a month per extra person up to 50; 10,000 shared AI credits, free dashboard viewers, Slack agent, hourly Data Flows.
EnterpriseCustom
Sold through sales on an annual contract: SSO, SCIM, audit log, DPA, SLA and invoicing.
GPTExcel
Free$0
50 credits a month, fast model, files up to 5 MB, 10 per chat; includes the pivot and slide agents and the generators.
Pro$9
per month, billed monthly
About 3,000 credits a month (700 a week), fast and standard models, files up to 50 MB, 20 per chat.
Pro Plus$18
per month, billed monthly
About 10,000 credits a month (2,330 a week), adds the expert model, files up to 100 MB, 30 per chat.
Ways to pay less
Better Analyst (formerly Formula Bot)
- Annual discount
Save up to 33% with annual billing
The pricing page states annual billing saves up to 33%; Pro is $20 a month annually against $30 monthly.
GPTExcel
- Annual discount
Save 30% with annual billing
The pricing page has an Annual toggle labeled 'save 30%'; the annual price itself was not shown in the page text read.
Common questions
Which is cheaper, Better Analyst (formerly Formula Bot) or GPTExcel?
As of Nov 13, 2026, GPTExcel is cheaper to start with: $9 a month, against $20 a month for Better Analyst (formerly Formula Bot). Better Analyst (formerly Formula Bot) starts at $20 per month, billed annually ($30 billed monthly), and GPTExcel starts at $9 per month (Pro).
Which has a free plan, Better Analyst (formerly Formula Bot) or GPTExcel?
As of Nov 13, 2026, both Better Analyst (formerly Formula Bot) and GPTExcel have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.