Funnelish vs Shogun (2026): which should you pick?
As of Nov 13, 2026, Funnelish grades higher than Shogun: 2.0 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Funnelish grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Funnelish
Funnel and checkout builder for direct-to-consumer brands
Shogun
No-code page builder, A/B testing and personalization for Shopify
Which one is for you
Pick Funnelish if
- Fits if you sell one product through a funnel and a checkout with upsells
- Works for a Shopify store that wants funnel pages in front of it
Look elsewhere if
- Pricey if you want more traffic: Basic stops at 20,000 visitors a month and 1 domain, Pro is $83, Advanced $208
- Tight if you run many funnels: Basic allows 20, Pro 50
- Watch out: smart payment routing costs up to 0.3% per routed transaction, and managed subscriptions up to 0.5%
- Watch out: smart routing, customer portals and an account manager need Advanced
Pick Shogun if
- Fits if you run a Shopify or BigCommerce store and build many landing pages
- Makes sense if you want to A/B test pages and will pay for it
Look elsewhere if
- Not for you if you want a standalone website, as it only works with Shopify or BigCommerce
- Tight if you stay free, as Draft Mode cannot publish a single page
- Pricey if you need more than 25 pages, as unlimited pages start at $159 a month
- Watch out: A/B testing is capped by monthly tracked users, 2,000 on Build
- Watch out: personalization and A/B testing have their own separate pricing
How we grade them
| 2.0GPAFunnelishFair | 1.8GPAShogunWeak | |
|---|---|---|
| Value for money | D$41 a month yearly ($49 monthly) is in the dearest tenth of the category, which starts at $39. Advanced is $208 a month yearly. | DBuild is $31 a month billed yearly, above the category's dearer quarter at $22, and unlimited pages need Grow at $159. |
| Free plan and trial | CA 14-day trial on every plan with no card, and no free plan. | DDraft Mode is free but publishes no pages, and each paid plan has a trial of unstated length. |
| Features | CFunnels, a checkout with bumps and upsells, several payment gateways, subscriptions and analytics. The caps are the gap: 20,000 visitors, 20 funnels and 1 domain on Basic. | CVisual builder, sections and scheduling, but it works only with Shopify or BigCommerce and A/B testing and personalization are sold separately. |
| Ease of use | CNo rating on record. You build funnels, checkouts and gateway connections yourself. | CNo store rating on record, and you build each page yourself inside your store. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, Shopify, Mailchimp, Zapier, GA4, ShipBob and ShipStation. | BWeb only, working with Shopify and BigCommerce stores. |
| Best for | sales funnels and checkouts priced by visitors | landing pages on Shopify or BigCommerce |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Funnelish and Shogun. How we grade
Price against what you get
Funnelish starts at $41 a month and scores 2.3 out of 4 on features, ease of use and platforms. Shogun starts at $31 a month and scores 2.3.
They score the same, and Shogun starts $10 a month lower. Of the other website and landing page builders on the chart, 17 score higher than Funnelish for less, and 17 score higher than Shogun for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Funnelish also covers web analytics.
- Shogun also covers templates and a/B testing.
At a glance
| Funnelish | Shogun | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $41 per month, billed yearly ($49 billed monthly) | $31 per month, billed yearly ($39 billed monthly) |
| Free plan | None | Draft Mode: build pages in the visual builder with templates, but none can be published. |
| Free trial | 14-day free trial on every plan, no credit card | Trial offered on each paid plan |
| Web | ||
| Made by | Funnelish | Shogun |
| Price read from | funnelish.com | getshogun.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Funnelish
- Plans are capped by monthly visitors, funnels and domains, so costs rise as traffic grows.
- Smart payment routing costs up to 0.3% per routed transaction, and Funnelish-managed subscriptions up to 0.5%.
- Smart routing, customer portals and an account manager need the Advanced plan.
Shogun
- Runs only with Shopify or BigCommerce stores; it is not a standalone website builder.
- The free plan cannot publish any page; the paid Build plan caps published pages at 25.
- Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing.
- A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build.
Key features
Funnelish
- Funnels and page builder
- Build landing pages, checkouts and upsell steps in one editor; Funnelish AI can draft a funnel from a short brief.
- Checkout with bumps and upsells
- Custom checkouts, order bumps and one-click upsells are in every plan, on your own domain.
- Multiple payment gateways
- Connects Stripe, PayPal, Authorize.net, NMI, Checkout.com, Airwallex and Razorpay; the platform adds no fee of its own on sales.
- Subscriptions and portals
- Subscriptions can stay with your gateway or be managed by Funnelish; customer portals come with Advanced.
- Analytics and fulfillment
- Reports show which funnel, offer and step earns revenue, and orders can pass to a fulfillment provider such as ShipBob.
Shogun
- Visual page builder
- Build landing, product and other store pages from pre-styled blocks and templates without writing code.
- A/B testing
- Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.
- Personalization
- Show different page content to different audience segments, sold as a separate product with its own plans.
- Reusable and global sections
- Save blocks as snippets; Grow and Advanced add global sections that push one change across the store.
- Content scheduling
- Set publish and expiry times for promotions; available from the Grow plan.
- Custom CMS collections
- Advanced lets you define product or brand data collections and style them with custom code elements.
Plans
Funnelish
Basic$41
per month, billed yearly ($49 billed monthly)
Up to 20,000 visitors a month, 20 funnels, 10 blogs, 1 custom domain and 2 team members.
Pro$83
per month, billed yearly ($99 billed monthly)
Up to 100,000 visitors a month, 50 funnels, 100 blogs, 5 domains, 5 team members, 24/7 chat support.
Advanced$208
per month, billed yearly ($249 billed monthly)
Unlimited visitors and funnels, 50 domains, 15 team members, smart payment routing and an account manager.
EnterpriseCustom
Priced on volume: custom SLA, white-glove migration and unlimited team members.
Shogun
Draft Mode$0
per month
Page Builder on Shopify: create draft pages with all templates; 0 published pages.
Build$31
per month, billed yearly ($39 billed monthly)
25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests.
Grow$159
per month, billed yearly ($199 billed monthly)
Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users.
Advanced$399
per month, billed yearly ($499 billed monthly)
Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users.
Ways to pay less
Funnelish
- Annual discount
Two months free on yearly billing
Yearly billing saves $96 on Basic, $192 on Pro and $492 on Advanced compared with paying monthly.
Shogun
- Annual discount
Save 20% with annual billing
The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans.
Common questions
Which is cheaper, Funnelish or Shogun?
As of Nov 13, 2026, Shogun is cheaper to start with: $31 a month, against $41 a month for Funnelish. Funnelish starts at $41 per month, billed yearly ($49 billed monthly), and Shogun starts at $31 per month, billed yearly ($39 billed monthly).
Which has a free plan, Funnelish or Shogun?
As of Nov 13, 2026, only Shogun has a free plan. Funnelish does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.