Hikoo vs Promptwatch (2026): which should you pick?
As of Oct 24, 2026, Promptwatch grades higher than Hikoo: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
Promptwatch grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hikoo
GEO platform that tracks AI answers and then fixes, writes and pitches
Promptwatch
AI visibility tracking with agents that write content to get cited
Which one is for you
Pick Hikoo if
- Fits if you want AI visibility gaps worked on, not only measured
- Works for teams already on Peec AI, Otterly.AI or a similar monitor
Look elsewhere if
- Tight if you stay on Free: 10 questions on ChatGPT only, 2 competitors and 100 pages audited a month
- Skip it if you need Claude, Grok, AI Overviews or AI Mode below €499 a month, as they come with Agent or as extras by request
- Pricey if you run several sites, since each subscription covers one site, and prices exclude VAT
- Watch out: the outreach agent, prepared page fixes and weekly summary are on the €499 Agent plan only
- Watch out: cancelling a yearly subscription doesn't refund the year already paid
Pick Promptwatch if
- Fits if you want every supported AI model tracked on the cheapest plan, with MCP and the API
- Works for content teams that want articles written from what AI cites, from Professional at $245
Look elsewhere if
- Tight if you're on Essential, with one project, 50 prompts and 6,000 responses a month
- Pricey if you want the content writer, knowledge base or agent analytics, which start at $245 a month
- Skip it if you need SSO, as it's listed only for Enterprise
- Watch out: Business at $579 has no free trial and starts through a demo
- Tight if you need state or city tracking, shopping insights or Ads Radar, which start on Business
How we grade them
| 2.2GPAHikooFair | 2.4GPAPromptwatchFair | |
|---|---|---|
| Value for money | CMonitoring is €69 a month before VAT, roughly $80, for 30 questions on ChatGPT and Gemini and one site. Prices are in euros, so that figure is rough, but it sits between this category's $49 middle and its dearer quarter at $95. Yearly billing takes 20% off. | CEssential is $95 a month for 50 prompts and 6,000 responses, billed monthly, or $950 a year. That's this category's usual range, just under the dearer quarter at $99. Content writing and agent analytics need Professional at $245. |
| Free plan and trial | CA free plan: 10 questions daily on ChatGPT only, 2 competitors and 100 pages audited a month. Paid plans also have a 7-day trial with no card. 10 questions on one engine is a cap you'll hit. | CNo free plan, but a 7-day free trial on Essential and Professional. Business has no trial and starts with a demo. |
| Features | CDaily tracking on up to 9 engines, page audits, content briefs and refreshes, an outreach agent and an MCP server. The gaps the listing names: Free covers ChatGPT only, Monitoring adds just Gemini, and outreach and page fixes are on Agent only. | BAll supported models on every plan, with visibility, citations and sentiment by model, content gap analysis, crawler logs, country tracking, an agent chat, and Ads Radar on Business. Nothing in the listing shows a gap in the core job; the writing tools just sit higher up. |
| Ease of use | CNo rating on record. You choose which actions go out on their own and which wait for approval, and may connect another monitor such as Peec AI first. | CNo rating on record. You set up a project, prompts and countries, and connect Cloudflare or Vercel for the crawler logs. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It reads data from Peec AI, Otterly.AI, Promptwatch, LLMrefs and Rankscale, and the MCP server on every plan works with Claude, Cursor and ChatGPT. | BWeb only, with no desktop or phone app. MCP and the API on every plan, plus WordPress, Webflow, Framer, Search Console, Bing Webmaster Tools, Slack, Cloudflare and Vercel. |
| Best for | acting on AI visibility gaps, not just tracking | every AI model tracked on every plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hikoo and Promptwatch. How we grade
Price against what you get
Hikoo starts at about $77.32 a month and scores 2.3 out of 4 on features, ease of use and platforms. Promptwatch starts at $95 a month and scores 2.7.
Promptwatch scores higher, and starts $17.68 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 13 score higher than Hikoo for less, and 1 scores higher than Promptwatch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hikoo also covers reports, site audit, link outreach and schema markup.
- Promptwatch also covers AI agents and web analytics.
At a glance
| Hikoo | Promptwatch | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €69 per month for 30 questions, billed monthly, excluding VAT | $95 per month for 50 prompts, billed monthly |
| Free plan | 10 questions tracked daily on ChatGPT, 2 competitors, 50 AI answers analyzed and 100 pages audited a month. | None |
| Free trial | 7-day free trial of Monitoring and Growth, no credit card required | 7-day free trial on the Essential and Professional plans |
| Web | ||
| Made by | Hikoo SAS | Promptwatch B.V. |
| Price read from | tryhikoo.com | promptwatch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Hikoo
- Prices are in euros and exclude VAT, and each subscription covers one site; several sites need separate plans or a custom quote.
- Free covers ChatGPT only and Monitoring adds Gemini; Claude, Grok, AI Overviews and AI Mode come only with Agent or as extra engines by request.
- The outreach agent, prepared page fixes and the weekly summary are limited to the €499 Agent plan.
- Cancelling an annual subscription does not refund the year already paid.
Promptwatch
- Content writing and refresh, the knowledge base and agent analytics start at Professional ($245 a month).
- Business has no free trial and is started through a demo; SSO is listed only for Enterprise.
- Essential covers a single project with 50 prompts.
Key features
Hikoo
- AI visibility monitoring
- Asks set questions every day across up to 9 AI engines and tracks mentions, citations and competitors; 10 questions on Free, up to 200 on Agent.
- Continuous site audit
- Reviews pages the way an AI engine reads them, up to 5,000 a month on Agent, and adds headings, structured data and FAQs where answers need them.
- Content briefs and refreshes
- Turns tracked questions into briefs and new pages and flags pages that have gone out of date; 10 to 150 content suggestions a month by plan.
- Outreach agent
- On Agent, finds a contact at the sources AI engines cite, writes the email and sends follow-ups, either after you approve or on its own.
- Reports and weekly summary
- Ties visibility numbers to the actions taken, as a deck, client update or export. The Monday summary of work done comes with Agent.
- MCP server
- Included on every plan: Claude, Cursor, ChatGPT and other MCP clients can read citations, run audits and edit prompts with an API key.
Promptwatch
- All-model monitoring
- Every tracked prompt runs across all supported models at once, comparing visibility, citations and sentiment by model on one dashboard.
- Content gap analysis and AEO articles
- Uses the sources AI cites to find missing content, then writes and refreshes articles meant to be cited more often (Professional and up).
- Crawler logs and agent analytics
- Logs AI crawler visits through Cloudflare, Vercel and other connections, with conversion tracking for AI-referred traffic.
- Local and shopping tracking
- Country-level tracking on every plan; Business adds state and city tracking, shopping insights and Ads Radar for ads in AI answers.
- Agent Chat and technical fixes
- An agent answers questions about the data and suggests technical and competitor-driven optimizations.
- MCP, API and CMS connections
- MCP and API access on every plan, Data Studio, and connections to WordPress, Webflow, Framer, Search Console, Bing Webmaster Tools and Slack.
Plans
Hikoo
Free€0
10 questions on ChatGPT, 2 competitors and 100 pages audited a month, with citation tracking.
Monitoring€69
per month for 30 questions on 2 AI engines, billed monthly
ChatGPT and Gemini, 5 competitors, 500 pages audited and 10 content suggestions a month. One site, excluding VAT.
Growth€179
per month for 80 questions on 4 AI engines, billed monthly
Adds Perplexity and Copilot, 10 competitors, 1,500 pages audited, 30 content suggestions a month and source analysis.
Agent€499
per month for 200 questions on 9 AI engines, billed monthly
Adds Claude, Mistral, Grok, AI Overviews and AI Mode, the outreach agent, prepared page fixes and a weekly summary.
Multiple sitesCustom
A custom plan for several sites or brands, with dedicated support and the integrations needed.
Promptwatch
Essential$95
per month for 50 prompts, billed monthly
1 project, 6,000 responses a month on all models, daily tracking, agent chat, country-level tracking, MCP and API access.
Professional$245
per month for 150 prompts, billed monthly
2 projects and 18,000 responses, plus content writing and refresh, a knowledge base and agent analytics.
Business$579
per month for 350 prompts, billed monthly
5 projects and 42,000 responses, state and city tracking, shopping insights, Ads Radar and audit logs. Started through a demo.
Kick-off$199
per month, billed monthly
The entry plan on the agency track, with a 7-day free trial; agency Growth is $399 and Scale $799 a month.
EnterpriseCustom
Multiple projects, custom prompt and crawler volume, managed content workflows, SSO, a success manager and priority support.
Ways to pay less
Hikoo
- Annual discount
20% off with annual billing
Hikoo's pricing page gives 20% off monthly prices when a year is paid in one payment.
- Other savings
10% off for 6 months with The Formula
The Duo offer bundles Hikoo with The Formula, a LinkedIn prospecting service, on one invoice at 10% off for six months. Monthly billing only.
Promptwatch
- Annual discount
Two months free with annual billing
Promptwatch's annual prices are ten times the monthly ones: Essential is $950 a year instead of $95 a month.
Common questions
Which is cheaper, Hikoo or Promptwatch?
As of Oct 23, 2026, Hikoo is cheaper to start with: about $77.32 a month, against $95 a month for Promptwatch. Hikoo starts at €69 per month for 30 questions, billed monthly, excluding VAT, and Promptwatch starts at $95 per month for 50 prompts, billed monthly.
Which has a free plan, Hikoo or Promptwatch?
As of Oct 23, 2026, only Hikoo has a free plan. Promptwatch does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.