Hikoo vs Otterly.AI (2026): which should you pick?
As of Oct 24, 2026, Otterly.AI grades higher than Hikoo: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hikoo
GEO platform that tracks AI answers and then fixes, writes and pitches
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick Hikoo if
- Fits if you want AI visibility gaps worked on, not only measured
- Works for teams already on Peec AI, Otterly.AI or a similar monitor
Look elsewhere if
- Tight if you stay on Free: 10 questions on ChatGPT only, 2 competitors and 100 pages audited a month
- Skip it if you need Claude, Grok, AI Overviews or AI Mode below €499 a month, as they come with Agent or as extras by request
- Pricey if you run several sites, since each subscription covers one site, and prices exclude VAT
- Watch out: the outreach agent, prepared page fixes and weekly summary are on the €499 Agent plan only
- Watch out: cancelling a yearly subscription doesn't refund the year already paid
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.2GPAHikooFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | CMonitoring is €69 a month before VAT, roughly $80, for 30 questions on ChatGPT and Gemini and one site. Prices are in euros, so that figure is rough, but it sits between this category's $49 middle and its dearer quarter at $95. Yearly billing takes 20% off. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CA free plan: 10 questions daily on ChatGPT only, 2 competitors and 100 pages audited a month. Paid plans also have a 7-day trial with no card. 10 questions on one engine is a cap you'll hit. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CDaily tracking on up to 9 engines, page audits, content briefs and refreshes, an outreach agent and an MCP server. The gaps the listing names: Free covers ChatGPT only, Monitoring adds just Gemini, and outreach and page fixes are on Agent only. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. You choose which actions go out on their own and which wait for approval, and may connect another monitor such as Peec AI first. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It reads data from Peec AI, Otterly.AI, Promptwatch, LLMrefs and Rankscale, and the MCP server on every plan works with Claude, Cursor and ChatGPT. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | acting on AI visibility gaps, not just tracking | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hikoo and Otterly.AI. How we grade
Price against what you get
Hikoo starts at about $77.32 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
They score the same, and Otterly.AI starts $52.32 a month lower. Of the other AI search visibility tools on the chart, 13 score higher than Hikoo for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hikoo also covers content optimization, link outreach and schema markup.
At a glance
| Hikoo | Otterly.AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €69 per month for 30 questions, billed monthly, excluding VAT | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | 10 questions tracked daily on ChatGPT, 2 competitors, 50 AI answers analyzed and 100 pages audited a month. | None |
| Free trial | 7-day free trial of Monitoring and Growth, no credit card required | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | Hikoo SAS | OtterlyAI GmbH |
| Price read from | tryhikoo.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Hikoo
- Prices are in euros and exclude VAT, and each subscription covers one site; several sites need separate plans or a custom quote.
- Free covers ChatGPT only and Monitoring adds Gemini; Claude, Grok, AI Overviews and AI Mode come only with Agent or as extra engines by request.
- The outreach agent, prepared page fixes and the weekly summary are limited to the €499 Agent plan.
- Cancelling an annual subscription does not refund the year already paid.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
Hikoo
- AI visibility monitoring
- Asks set questions every day across up to 9 AI engines and tracks mentions, citations and competitors; 10 questions on Free, up to 200 on Agent.
- Continuous site audit
- Reviews pages the way an AI engine reads them, up to 5,000 a month on Agent, and adds headings, structured data and FAQs where answers need them.
- Content briefs and refreshes
- Turns tracked questions into briefs and new pages and flags pages that have gone out of date; 10 to 150 content suggestions a month by plan.
- Outreach agent
- On Agent, finds a contact at the sources AI engines cite, writes the email and sends follow-ups, either after you approve or on its own.
- Reports and weekly summary
- Ties visibility numbers to the actions taken, as a deck, client update or export. The Monday summary of work done comes with Agent.
- MCP server
- Included on every plan: Claude, Cursor, ChatGPT and other MCP clients can read citations, run audits and edit prompts with an API key.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
Hikoo
Free€0
10 questions on ChatGPT, 2 competitors and 100 pages audited a month, with citation tracking.
Monitoring€69
per month for 30 questions on 2 AI engines, billed monthly
ChatGPT and Gemini, 5 competitors, 500 pages audited and 10 content suggestions a month. One site, excluding VAT.
Growth€179
per month for 80 questions on 4 AI engines, billed monthly
Adds Perplexity and Copilot, 10 competitors, 1,500 pages audited, 30 content suggestions a month and source analysis.
Agent€499
per month for 200 questions on 9 AI engines, billed monthly
Adds Claude, Mistral, Grok, AI Overviews and AI Mode, the outreach agent, prepared page fixes and a weekly summary.
Multiple sitesCustom
A custom plan for several sites or brands, with dedicated support and the integrations needed.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Ways to pay less
Hikoo
- Annual discount
20% off with annual billing
Hikoo's pricing page gives 20% off monthly prices when a year is paid in one payment.
- Other savings
10% off for 6 months with The Formula
The Duo offer bundles Hikoo with The Formula, a LinkedIn prospecting service, on one invoice at 10% off for six months. Monthly billing only.
Otterly.AI
No public discounts listed.
Common questions
Which is cheaper, Hikoo or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against about $77.32 a month for Hikoo. Hikoo starts at €69 per month for 30 questions, billed monthly, excluding VAT, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, Hikoo or Otterly.AI?
As of Oct 23, 2026, only Hikoo has a free plan. Otterly.AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.