Hopper HQ vs UNUM (2026): which should you pick?
As of Nov 13, 2026, UNUM grades higher than Hopper HQ: 2.6 against 2.4 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
UNUM grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hopper HQ
Social media scheduler priced per connected account
UNUM
Visual social media planner with scheduling and AI tools
Which one is for you
Pick Hopper HQ if
- Fits if you manage one to three accounts yourself and want the cost to follow the count
- Works for creators who plan an Instagram grid in advance
Look elsewhere if
- Not for you if you want a free plan, as there's only a 14-day trial
- Pricey if you have many accounts: ten on Scale are $100 a month
- Too light for teams on Grow, which is one user
- Watch out: approvals and team permissions need Scale at double the price
Pick UNUM if
- Fits if you plan content visually and want a low monthly price
- Works for agencies that need many workspaces and can pay $75 for unlimited
Look elsewhere if
- Tight if you stay free: 1 user, 20 uploads and 5 AI credits a month
- Skip it if you need analytics without paying, as they start on Pro
- Not for you if you use Android, since only web and iOS are listed
- Watch out: the yearly billing term isn't spelled out on the pricing page
How we grade them
| 2.4GPAHopper HQFair | 2.6GPAUNUMGood | |
|---|---|---|
| Value for money | B$5 per connected account a month on yearly billing, so three accounts are $15, near the edge of the $14 cheaper quarter. Scale is $10 per account, and the bill grows with every account. | A$5.25 a month on the yearly toggle for Pro ($7 monthly), under 60% of the $14 cheaper quarter. Teams is $7.50 for 10 users. |
| Free plan and trial | CNo free plan. A 14-day trial on every plan; the listing doesn't say a card is asked for. | CA free plan with 1 user, 1 GB, 20 uploads and 5 AI credits a month, plus a 7-day Pro trial. Twenty uploads is a cap you'll hit. |
| Features | CCalendar, bulk upload, Instagram grid planner, AI captions, analytics and link in bio. Grow is one user only, with team permissions and approvals left to Scale. | CFeed planner, scheduling, auto-posting, link in bio, AI tools and analytics. The listing shows gaps on free: unlimited scheduling and analytics start on Pro. |
| Ease of use | CNo store rating on record. Each account needs connecting, and the grid planner and calendar need setting up. | CNo store rating on record. Accounts to connect and workspaces to build. |
| Platforms and integrations | BWeb plus iOS and Android apps, with the networks it posts to the only connections listed. | BWeb and an iPhone app, with Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube and Threads. No Android app is listed. |
| Best for | scheduling priced per connected account | a visual feed planner with scheduling and AI tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hopper HQ and UNUM. How we grade
Price against what you get
Hopper HQ starts at $5 a month and scores 2.3 out of 4 on features, ease of use and platforms. UNUM starts at $5.25 a month and scores 2.3.
They score the same, and Hopper HQ starts $0.25 a month lower. Of the other social media schedulers on the chart, 1 scores higher than Hopper HQ for less, and 2 score higher than UNUM for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Hopper HQ | UNUM | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $5 per connected account / month, billed annually ($6 billed monthly) | $5.25 per month, yearly toggle ($7 billed monthly) |
| Free plan | None | 1 user, 1 GB storage, 20 uploads and 5 AI credits per month. |
| Free trial | 14-day free trial on every plan | 7-day free trial of UNUM Pro |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Hopper HQ Ltd | UNUM, Inc. |
| Price read from | hopperhq.com | unum.la |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Hopper HQ
- Price scales with each connected social account: three accounts on Grow cost $15 a month billed annually.
- Grow allows one user; team permissions and approvals need Scale.
- There is no free plan, only a 14-day trial.
UNUM
- The free plan is limited to 1 user, 1 GB storage and 20 uploads a month.
- Analytics and unlimited scheduling start on Pro.
- The pricing page shows a Monthly and a Yearly toggle; the yearly prices are shown per month and the exact billing term is not spelled out on the page.
Key features
Hopper HQ
- Visual calendar and auto-publishing
- Plan posts, stories, reels and carousels on one calendar; the page says they publish on schedule without phone reminders.
- Bulk upload
- Schedule hundreds of posts in one go, including through a CSV importer.
- Instagram grid planner
- Drag upcoming posts around a grid preview until the Instagram layout looks the way you want.
- AI caption and hashtag tools
- Generates captions and hashtag suggestions per post, and can add a first comment when a post goes live.
- Analytics and reports
- Shows which posts performed and when the audience is active, so later posts can be timed around it.
- Link in bio pages
- Builds a link-in-bio page that points followers to what you sell; it is included on both plans.
UNUM
- Visual feed planner
- Arrange posts on a grid to preview how a feed looks, with boards and feed sync of live posts and account insights.
- Scheduling and auto-posting
- Plan and auto-post to Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube and more; Pro has unlimited scheduling.
- AI tools and brand intelligence
- AI captions, hashtag suggestions and best-time recommendations, with credits that vary by plan.
- Link in bio
- A customizable bio-link page that points followers to key content, products or services.
- Insights and analytics
- Audience insights and performance tracking show top-performing posts; these start on Pro.
- Workspaces and team roles
- Separate workspaces for brands or clients, shared assets, approvals and team roles.
Plans
Hopper HQ
Grow$5
per connected account / month, billed annually ($6 billed monthly)
One user. Post planner, calendar, unlimited posts and AI assistant, analytics, link in bio and mobile apps.
Scale$10
per connected account / month, billed annually ($12 billed monthly)
Everything in Grow, plus unlimited users, team permissions and content approvals.
UNUM
Free$0
1 user, 1 GB storage, 20 uploads and 5 AI tool credits a month.
Pro$5.25
per month, yearly toggle ($7 billed monthly)
Unlimited scheduling and storage, analytics, brand intelligence, 2 workspaces and more AI credits.
Teams$7.50
per month, yearly toggle ($10 billed monthly)
Everything in Pro plus 10 users, 10 workspaces, unlimited AI credits and priority support.
Unlimited$75
per month, yearly toggle ($100 billed monthly)
Everything in Teams plus unlimited users and workspaces for agencies.
Ways to pay less
Hopper HQ
- Annual discount
Annual billing lowers the per-account price
Grow is $5 per account per month billed annually against $6 billed monthly; Scale is $10 against $12.
UNUM
- Annual discount
25% lower prices on the yearly toggle
Pro is $5.25 on the yearly toggle against $7 monthly, Teams $7.50 against $10, and Unlimited $75 against $100.
Common questions
Which is cheaper, Hopper HQ or UNUM?
As of Nov 13, 2026, Hopper HQ is cheaper to start with: $5 a month, against $5.25 a month for UNUM. Hopper HQ starts at $5 per connected account / month, billed annually ($6 billed monthly), and UNUM starts at $5.25 per month, yearly toggle ($7 billed monthly).
Which has a free plan, Hopper HQ or UNUM?
As of Nov 13, 2026, only UNUM has a free plan. Hopper HQ does not, though it has a free trial.
Which platforms do Hopper HQ and UNUM run on?
As of Nov 13, 2026, only Hopper HQ lists an Android app. Both list a web app and an iOS app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.