Later vs UNUM (2026): which should you pick?
As of Nov 13, 2026, UNUM grades higher than Later: 2.6 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Later grades higher on ease of use. UNUM grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Later
Visual social media planner with link in bio and analytics
UNUM
Visual social media planner with scheduling and AI tools
Which one is for you
Pick Later if
- Fits if Instagram and TikTok are where your business posts most
- Works for agencies grouping each client's profiles into its own social set
Look elsewhere if
- Skip it if you post to X or Bluesky, which aren't in its list of networks
- Tight if you're on Starter: 1 user, 30 posts per profile a month, 3 months of analytics and no add-ons
- Not for you if you want a free plan: there's a 14-day trial, and monthly billing is 25% above the prices shown
- Watch out: a second Instagram account needs another social set, $11.25 a month on Growth and Scale
- Pricey if you want competitor benchmarks or brand mentions, which are on Scale at $82.50 a month
Pick UNUM if
- Fits if you plan content visually and want a low monthly price
- Works for agencies that need many workspaces and can pay $75 for unlimited
Look elsewhere if
- Tight if you stay free: 1 user, 20 uploads and 5 AI credits a month
- Skip it if you need analytics without paying, as they start on Pro
- Not for you if you use Android, since only web and iOS are listed
- Watch out: the yearly billing term isn't spelled out on the pricing page
How we grade them
| 2.4GPALaterFair | 2.6GPAUNUMGood | |
|---|---|---|
| Value for money | CA team of two needs Growth, since Starter has one user: $37.50 a month billed yearly for 2 users and up to 16 profiles. That's above this category's $29 middle and under the $58 dearer quarter. Starter is $18.75 if you're on your own. | A$5.25 a month on the yearly toggle for Pro ($7 monthly), under 60% of the $14 cheaper quarter. Teams is $7.50 for 10 users. |
| Free plan and trial | CNo free plan, just a 14-day trial of the paid plans. The prices shown are billed yearly, and monthly billing costs 25% more. | CA free plan with 1 user, 1 GB, 20 uploads and 5 AI credits a month, plus a 7-day Pro trial. Twenty uploads is a cap you'll hit. |
| Features | CVisual planner, suggested posting times, AI captions, link in bio, an inbox and approvals are all here. The gaps it shows: its eight networks leave out X and Bluesky, the inbox covers only Instagram, Facebook and TikTok, and Starter stops at 30 posts per profile a month. | CFeed planner, scheduling, auto-posting, link in bio, AI tools and analytics. The listing shows gaps on free: unlimited scheduling and analytics start on Pro. |
| Ease of use | BIts iPhone and iPad app averages 4.55 from about 2,500 ratings, short of the 4.7 an A needs. | CNo store rating on record. Accounts to connect and workspaces to build. |
| Platforms and integrations | BWeb, iPhone, Android and a browser extension, with Canva, Mailchimp, Google Analytics and Mavely plugged in. No desktop app, which an A needs, and the integration list is short. | BWeb and an iPhone app, with Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube and Threads. No Android app is listed. |
| Best for | planning Instagram and TikTok visually | a visual feed planner with scheduling and AI tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Later and UNUM. How we grade
Price against what you get
Later starts at $18.75 a month and scores 2.7 out of 4 on features, ease of use and platforms. UNUM starts at $5.25 a month and scores 2.3.
Later scores higher, and starts $13.50 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, 3 score higher than Later for less, and 2 score higher than UNUM for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Later also covers shared inbox.
- UNUM also covers templates.
At a glance
| Later | UNUM | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $18.75 per month for up to 8 social profiles, billed annually | $5.25 per month, yearly toggle ($7 billed monthly) |
| Free plan | None | 1 user, 1 GB storage, 20 uploads and 5 AI credits per month. |
| Free trial | 14-day free trial | 7-day free trial of UNUM Pro |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Later | UNUM, Inc. |
| Price read from | later.com | unum.la |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Later
- There is no free plan, only a 14-day trial, and the plans page shows annual-billed prices, which Later says are 25% below monthly billing.
- Starter has 1 user, 30 posts per profile a month and 3 months of analytics, with no add-ons; the social inbox and approvals need Growth.
- A social set holds one profile per network, so a second Instagram account needs a second set ($11.25 a month on Growth and Scale, billed annually).
- Competitor benchmarking, brand mentions and custom analytics are limited to Scale.
UNUM
- The free plan is limited to 1 user, 1 GB storage and 20 uploads a month.
- Analytics and unlimited scheduling start on Pro.
- The pricing page shows a Monthly and a Yearly toggle; the yearly prices are shown per month and the exact billing term is not spelled out on the page.
Key features
Later
- Visual planner and auto-publishing
- Posts, Reels, Stories, Pins, Shorts and Snapchat Spotlight are dragged onto one calendar and published automatically, or by phone notification for Instagram and TikTok.
- Best time to post
- Suggested posting times for Instagram, TikTok and Facebook show in the calendar; seeing them across several profiles at once needs Growth or Scale.
- AI captions and ideas
- Caption Writer and Ideas run on monthly AI credits: 5 on Starter, 50 on Growth and 100 on Scale, where one credit is one caption or three ideas.
- Link in Bio
- A link-in-bio page with clickable posts, product carousels, email sign-up forms and Mavely affiliate links comes with every plan.
- Social inbox and approvals
- From Growth up, Instagram and Facebook DMs and comments and TikTok comments are answered on the web, and posts go through internal or external approval.
- Analytics and listening
- History runs to 3 months, 1 year or 2 years by plan. Scale adds custom cross-network reports, Meta ads data, competitor benchmarks and brand mentions.
UNUM
- Visual feed planner
- Arrange posts on a grid to preview how a feed looks, with boards and feed sync of live posts and account insights.
- Scheduling and auto-posting
- Plan and auto-post to Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube and more; Pro has unlimited scheduling.
- AI tools and brand intelligence
- AI captions, hashtag suggestions and best-time recommendations, with credits that vary by plan.
- Link in bio
- A customizable bio-link page that points followers to key content, products or services.
- Insights and analytics
- Audience insights and performance tracking show top-performing posts; these start on Pro.
- Workspaces and team roles
- Separate workspaces for brands or clients, shared assets, approvals and team roles.
Plans
Later
Starter$18.75
per month for up to 8 social profiles, billed annually
1 social set (one profile per network), 1 user, 30 posts per profile a month, 5 AI credits and 3 months of analytics. No add-ons.
Growth$37.50
per month for up to 16 social profiles, billed annually
2 social sets, 2 users, 180 posts per profile a month, social inbox, approvals, UGC collection and 1 year of analytics.
Scale$82.50
per month for up to 48 social profiles, billed annually
6 social sets, 4 users, unlimited posts, custom and Meta ads analytics, benchmarks against 20 competitors, brand mentions and 2 years of data.
UNUM
Free$0
1 user, 1 GB storage, 20 uploads and 5 AI tool credits a month.
Pro$5.25
per month, yearly toggle ($7 billed monthly)
Unlimited scheduling and storage, analytics, brand intelligence, 2 workspaces and more AI credits.
Teams$7.50
per month, yearly toggle ($10 billed monthly)
Everything in Pro plus 10 users, 10 workspaces, unlimited AI credits and priority support.
Unlimited$75
per month, yearly toggle ($100 billed monthly)
Everything in Teams plus unlimited users and workspaces for agencies.
Ways to pay less
Later
- Annual discount
25% off with annual billing
Later says annual plans save 25% against monthly billing, which it describes as three months free.
- Nonprofit
50% off the annual Growth plan for nonprofits
Later's pricing FAQ gives qualified nonprofit organizations 50% off the Growth plan when billed annually.
UNUM
- Annual discount
25% lower prices on the yearly toggle
Pro is $5.25 on the yearly toggle against $7 monthly, Teams $7.50 against $10, and Unlimited $75 against $100.
Common questions
Which is cheaper, Later or UNUM?
As of Nov 13, 2026, UNUM is cheaper to start with: $5.25 a month, against $18.75 a month for Later. Later starts at $18.75 per month for up to 8 social profiles, billed annually, and UNUM starts at $5.25 per month, yearly toggle ($7 billed monthly).
Which has a free plan, Later or UNUM?
As of Nov 13, 2026, only UNUM has a free plan. Later does not, though it has a free trial.
Which platforms do Later and UNUM run on?
As of Nov 13, 2026, only Later lists an Android app and a browser extension. Both list a web app and an iOS app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.