Loomly vs Planoly (2026): which should you pick?

Pick Loomly if

• Fits if you need review and sign-off before posts go out
• Works for small agencies managing a dozen brand accounts

Look elsewhere if

• Skip it if you want a free plan, because there's only a 7-day trial
• Tight if you pick Starter: 3 users and 12 social accounts
• Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
• Watch out: the pricing FAQ says yearly plans cannot be ended early

Pick Planoly if

• Fits if you plan an Instagram feed from your phone
• Makes sense if you want planning, link in bio and DM replies in one place

Look elsewhere if

• Tight if you stay free: 10 uploads a month, on the mobile app
• Not for you if you need teams on Starter, which allows 1 set and 1 user
• Watch out: where a platform bars auto-posting, you get a reminder to post it yourself
• Watch out: the page shows annual billing by default, with savings up to 15%

Loomly

• There is no free plan, only a 7-day trial.
• Yearly plans cannot be ended early, according to the pricing FAQ.
• Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
• Starter allows 3 users and 12 social accounts.

Planoly

• The free plan is limited to 10 uploads a month and lives on the mobile app.
• Starter allows 1 social set and 1 user; extra sets and users start on Growth.
• Some platforms do not allow auto-posting, so those posts arrive as reminders instead.
• The pricing page shows annual billing by default and gives a saving of up to 15%, not the monthly prices.

Loomly

Content calendar

Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.

Approvals and roles

Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.

AI assistant

An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.

Engagement inbox

Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.

Analytics and reports

A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.

Social listening

Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.

Planoly

Visual planning and grid preview

Plan the whole calendar in one view and preview how an Instagram feed will look, rearranging posts before they go out.

Auto-posting and reminders

Posts publish automatically where the platform allows it. Otherwise a push notification reminds you to post natively.

AI ideas and captions

Suggests post ideas, keywords and captions tailored to a brand, plus a calendar of holidays and trending formats.

Link in bio and store

A link-in-bio page can sell digital products, services, bookings and merch. The vendor says it charges no transaction fees.

Automated replies and DMs

Set auto-responses for Instagram comments and direct messages. The feature is listed on every paid plan.

Media library

A built-in library stores photos, videos and graphics, with unlimited uploads on the paid plans.

Loomly

• Starter$49

  per month for 12 accounts, billed yearly ($65 billed monthly)

  12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.

• Beyond$249

  per month for 60 accounts, billed yearly ($332 billed monthly)

  60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.

• EnterpriseCustom

  61 or more social accounts and unlimited users, with priority support. Priced to the customer.

Planoly

• Free$0

  Available on the Planoly mobile app, limited to 10 uploads per month.

• Starter$14

  per month; page defaults to annual billing

  1 social set, 1 user and unlimited uploads. Adding sets or users needs Growth.

• Growth$24

  per month; page defaults to annual billing

  2 social sets and 2 users. Extra sets $10 a month, extra users $5 a month.

• Pro$47

  per month; page defaults to annual billing

  6 social sets and 6 users. Extra sets $8 a month, extra users $3 a month.

Loomly

• Annual discount

  25% off with yearly billing

  Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.

• Nonprofit

  50% lifetime nonprofit discount

  Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.

Planoly

• Annual discount

  Save up to 15% on annual plans

  The pricing page says annual plans are billed upfront at a discount of up to 15%.