Ocoya vs Outfy (2026): which should you pick?
As of Nov 13, 2026, Outfy grades higher than Ocoya: 2.2 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Outfy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ocoya
AI-assisted social scheduler with a design studio and workflows
Outfy
Turns online-store products into videos and automatic social posts
Which one is for you
Pick Ocoya if
- Fits if you want AI to draft and illustrate most of your posts
- Works for agencies running many client brands, as brands are unlimited on every plan
Look elsewhere if
- Skip it if you need reports on how posts did, as none are described
- Not for you if you'd rather not hand over a card: the 7-day trial bills on day 7 unless cancelled
- Tight if you lean on AI, with 300 credits a month on Starter and 1,500 on Team
- Pricey if a second person needs in, since Starter is 1 user and Team is $79 a month
- Watch out: there are no App Store or Play Store apps, only the web app installed from a browser
Pick Outfy if
- Fits if you run a Shopify or Etsy shop and want products posted without writing each one
- Works for small shops that need videos made from product photos
Look elsewhere if
- Not for you if you don't sell products through a connected store
- Tight if you stay free: 1 automatic post a day per network and 50 one-time credits
- Pricey if the intro prices end, since the regular prices are $25, $45 and $55 a month
- Watch out: trial availability and plan changes can vary by account and payment provider
How we grade them
| 2.0GPAOcoyaFair | 2.2GPAOutfyFair | |
|---|---|---|
| Value for money | CStarter is one user, so a team of two or three buys Team: $790 a year, about $66 a month, for 5 users and 20 profiles. That's above this category's $58 dearer quarter but under the $99 dearest tenth. On your own, Starter is $290 a year. | C$15 a month billed monthly on Essential, but the page lists a regular price of $25 beside it. Annual prices couldn't be read. |
| Free plan and trial | DNo free plan, and the 7-day trial needs a card and turns into a paid plan on day 7 unless you cancel. | CA free plan with 1 automatic product post a day per network and 50 one-time AI credits. You'll hit it, and the credits don't refill. |
| Features | CAI captions, images and campaigns, a design studio, visual workflows, an inbox, approvals and an API across 20-plus destinations. The gap its listing names: no post analytics or performance reports in its feature pages or help centre. | CAuto-created videos, collages and captions in many languages, plus an AI studio. Uploading generated assets back to your product pages works for Shopify and Etsy only. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll set up a brand profile, channels and posting slots first. So it gets the ordinary grade. | CNo store rating on record. You connect your store and social accounts, set a brand kit and pick templates. |
| Platforms and integrations | BA web app you can install on phones and computers from the browser, with Notion, Airtable, WordPress, WooCommerce, Slack, Discord, an API and an MCP server. There are no app-store apps. | BWeb only, but it plugs into Shopify, Etsy and Stripe. |
| Best for | AI-written posts and automated workflows | turning a shop’s products into posts automatically |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ocoya and Outfy. How we grade
Price against what you get
Ocoya starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Outfy starts at $15 a month and scores 2.3.
They score the same, and Outfy starts $14 a month lower. Of the other social media schedulers on the chart, 12 score higher than Ocoya for less, and 5 score higher than Outfy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ocoya also covers templates, shared inbox and workflow automation.
- Outfy also covers image generation, video generation, ad creative and online store.
At a glance
| Ocoya | Outfy | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month for up to 5 social profiles, billed monthly | $15 per month, billed monthly (regular price $25) |
| Free plan | None | 1 automated product post a day per network, 4 manual product posts a day and 50 one-time AI credits. |
| Free trial | 7-day free trial of any plan; a card is required and the plan bills on day 7 unless cancelled | None listed |
| Web | ||
| Made by | UAB Ocoya | Outfy |
| Price read from | ocoya.com | outfy.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Ocoya
- There is no free plan; the 7-day trial needs a card and turns into a paid plan unless cancelled.
- AI features and workflow runs draw on a monthly credit allowance: 300 on Starter, 1,500 on Team.
- Its pricing page counts analytics exports against credits, but its feature pages and help center describe no post analytics or performance reports.
- There are no app-store apps; phones and computers install the web app from the browser.
Outfy
- Prices shown are introductory 'limited time' prices with no end date; the page lists higher regular prices of $25, $45 and $55.
- Annual prices were not readable; the page only says annual billing saves up to 40%.
- Uploading generated assets to the products page is currently supported for Shopify and Etsy only.
- The page notes that trial availability and plan changes can vary by account, platform and payment provider.
Key features
Ocoya
- Publishing to over twenty destinations
- Facebook, Instagram, X, LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram and Mastodon, plus Slack, Discord, WordPress and Notion.
- Planner and approvals
- List, board and calendar views of the same posts, posting slots per channel, labels, a shareable calendar and sign-off before a post publishes.
- AI captions, images and campaigns
- Writes captions, images, hashtags and multi-post campaigns from a brand profile. Each AI action uses 1 credit; scheduling and publishing use none.
- Design Studio
- A built-in image editor with templates, brand styling, stock images and AI image generation and editing.
- Workflows and AI agents
- Visual automations that react to a schedule, an RSS item, a new WooCommerce product or a comment, then write and post or reply. Each run uses 1 credit.
- Inbox, API and MCP
- DMs, comments and mentions in one inbox with assignment and labels. A REST API and an MCP server let developers and AI clients create and schedule posts.
Outfy
- Auto-create and auto-post
- Picks products from the store, builds videos, collages or product posts and publishes them on a schedule.
- Videos and collages
- Classic videos and collages on Essential, with enhanced videos for Shorts and YouTube from Growth.
- AI studio
- Credit-based UGC videos, AI videos, video and image ads and AI images; credits renew monthly on paid plans.
- Multilingual captions
- AI captions and hashtags in 17 listed languages on paid plans; the free plan uses template captions.
- Brand kit
- Saves brand colors, logo and language so generated content matches.
Plans
Ocoya
Starter$29
per month for up to 5 social profiles, billed monthly
1 user, unlimited brands and 300 AI credits a month. $290 billed yearly.
Team$79
per month for up to 20 social profiles, billed monthly
5 users, unlimited brands and 1,500 AI credits a month. $790 billed yearly.
Agency$199
per month for up to 100 social profiles, billed monthly
20 users, unlimited brands and 5,000 AI credits a month. $1,990 billed yearly.
CustomCustom
For large businesses that need more than the Agency plan, arranged with sales.
Outfy
Free$0
1 automatic product post a day per network, template captions and 50 one-time AI credits.
Essential$15
per month, billed monthly
Shown as $15 against a $25 regular price: 360 videos and 360 collages a month, 100 AI credits, 7-day trial.
Growth$27
per month, billed monthly
Shown as $27 against $45 regular: enhanced videos, 400 AI credits a month and 2 of each network.
Unlimited$33
per month, billed monthly
Shown as $33 against $55 regular: unlimited automation, 1,000 AI credits a month and 5 of each network.
Ways to pay less
Ocoya
- Annual discount
Two months free with yearly billing
Yearly billing costs ten months instead of twelve: $290 for Starter, $790 for Team and $1,990 for Agency.
Outfy
- Annual discount
Up to 40% off with annual billing
Outfy's pricing page offers a pay-annually option labelled as saving up to 40%.
Common questions
Which is cheaper, Ocoya or Outfy?
As of Nov 13, 2026, Outfy is cheaper to start with: $15 a month, against $29 a month for Ocoya. Ocoya starts at $29 per month for up to 5 social profiles, billed monthly, and Outfy starts at $15 per month, billed monthly (regular price $25).
Which has a free plan, Ocoya or Outfy?
As of Nov 13, 2026, only Outfy has a free plan. Ocoya does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.